Dispute Over The Mode Of E-Business Pformation

Is the dispute of interests or the difference of ideas? Taobao's "Besieged City" has been temporarily suspended, but behind this Internet incident is about China.

At the crossroads?

Tens of thousands of people launched "attacks" on the Internet. More than 100 well-known online stores were attacked by commodities under concentrated attack and shut down. The police intervened in Taobao mall to change the charging rules, causing the largest e-commerce attack in a few days.

In October 17th, Alibaba group announced the implementation of the rules to adjust the rules, and finally let the storm temporarily calm down.

An ordinary business dispute has turned into a highly concerned network event. Behind the Taobao besieged city is a rapidly growing China.

At the same time, "fake" is still a chronic illness that plagued online shopping.

Although some online shopping platforms are already increasing the intensity of infringement, there are only 800 million items on Taobao online every day. In 2010, Taobao handled 14 million goods that infringed intellectual property rights.

The anti-counterfeiting efforts on mass network platform still need to be strengthened.

Facing the outside world for Taobao mall

"While the scale of China's e-commerce is expanding, it is also facing the issue of how to pform and upgrade the existing business model."

Jiang Qiping, Secretary General of the information research center of the Chinese Academy of Social Sciences, said.

The industry believes that from the earliest Taobao free e-commerce platform, China's e-commerce development is placed in the development trend of the world's electricity supplier.

Today, the United States, Germany, Italy and other countries have established a sound electricity supplier industry standard, and have entered the era of personalized customization, industry norms and business models have jumped to a new stage.

Where is the pain of pformation?

"Taobao has been doing it for 9 years, if not for pformation.

"Small sellers want to stay in the mall, which is easy to understand.

The resources, platforms and word of mouth effects of Taobao mall and Taobao mart are quite different.

Zhang Wei, deputy director of the Department of electronic commerce, School of information, Central University of Finance and Economics, said, "but a small seller should see that staying does not mean that we can live."

"Whether it's an e-commerce platform or a shop operator, both sides can't afford to suffer from the pain caused by the pformation."

Hu Yanping, director of the China Internet Association's exchange and development center, said.

Experts believe that how to survive is already a problem faced by many small and medium-sized sellers. The loss of platform reputation and the homogenization of commodities make many small sellers face operational difficulties.

But they have "path dependence" on this model, and the sequela is that many small and medium-sized sellers are willing to repeat the original "extensive", low price competition "manufacturing" mode.

Experts believe that the survival of many small and medium-sized sellers has forced Taobao to postpone the implementation of the new regulations and introduce corresponding compensation measures. However, the pformation and upgrading of e-commerce is similar to the economic pformation under the line, and labor pains are the only way to upgrade.

The new generation of online shopping mode has changed this situation. The shopping street under the world clothing shoes and hats net has realized the perfect combination of the physical store and the cheap price of the online shop by using the entity shop and the virtual shop mode. At the same time, it uses the high quality network resources of the world clothing shoes and hats net to attract the largest number of consumer groups, ensuring the daily browsing of shopping streets, and ensuring the maximum benefit of the shops on the shopping streets.

Every shop in the shopping street must have business license, tax registration certificate and organization code certificate. It guarantees the quality of each commodity, the "531" mode of shopping street promotion, five kilometers, three hours, one-stop service, which maximizes customer service and carefully thinks everything for consumers.

Brand nationalization, sales regionalization, resolving a series of problems of the brand national agent, and the after-sale service of the brand entity store, have solved the current chronic disease of online shopping.

Perfect service and convenient logistics will lead to a steady stream of orders. Shopping streets are booming in China. Welcome to the shopping mall with the majority of operators in the physical store. I believe you will be able to get substantial returns.

World clothing shoes and hats website shopping street: http://gwj.sjfzxm.com/ phone: 0351-2522632, customer service QQ:2283749465.

Where is the track of pformation?

"In a sense, the new rules of Taobao mall is a good thing."

Hu Yanping said, who can serve these small and micro enterprises and provide a platform for their pformation, who will get the opportunity for the next round of e-commerce development in China? Taobao will not do it, there must be others to do it.

On the part of Taobao that separates the two platforms and separates large and small businesses, Jiang Qiping clearly agrees. "I think it is right. His basic goal is to make the mall and bazaar different from each other, so that they can be separated from each other.

It is necessary to exclude small and micro enterprises with no development potential because of the large scale and the beauty of the mall.

But exclusion does not mean no matter, but to provide opportunities and platforms for small and micro enterprises.

This is not only the responsibility of Taobao, but also the responsibility of the whole society.

Fang Xingdong, chairman of China Internet Lab and founder of Chinese blogger, said: "how to ensure the survival of small and micro businesses is not the case for a large number of enterprises falling down in the pformation process."

Jiang Qiping is more willing to regard Taobao's "Besieged City" as a debugging of e-commerce pformation.

"Platform pformation has already begun, and many small and medium-sized sellers may refer to Italy and Germany's adherence to small scale operation and innovation driven mode. Product diversification, service differentiation and customization are the key to this model."

"The legal and management system in the domestic electricity supplier is not perfect, and rules making still lacks the assistance of government management departments and trade associations, making enterprises the main body of rulemaking."

Fang Xingdong believes that with the pformation of e-commerce in China, the coordination functions of relevant departments need to be strengthened.