Home >

C&T Four Marketing &Nbsp, Breakthrough Women Fashion Brands

2011/11/3 13:29:00 17

??? 日本語 Fran?ais English 中文

Nowadays, women's brands are dazzling, and stand out is the ultimate goal. In the past, as long as a piece of paper can be widely known, it seems that it is no longer effective by virtue of word of mouth, quality and advertising.

In the competitive environment, many brands have successfully broken through and become one of the hottest brands, just like entering the market in China two years ago, the Italy bag brand C&T Gu ti. Since its entry into China, it has always been the first choice for online shopping bags. To analyze its success, its marketing strategy is more popular among people.

Story marketing

C&T Gu Ti uses the story to sketch the female fashion life, and put on a beautiful and sexy coat for naked marketing.

In the environment where women consume gradually, if women brand Still appearing in authority and rigidity, trying to impose some consumption concept on women's head, then you are already OUT. Learn from women Marketing Communication should be tidied up and wear a beautiful and sexy coat for naked marketing. Storytelling is easiest to get close to human nature, and makes the icy commodities more emotional, thus establishing a bridge of emotional communication between brands and customers. Brand stories are the tools that can best differentiate commodities in the homogenization age of goods, setting up brand personality and catering to consumers' values.

C&T is from Italy, and its brand founder is GUCCI's former chief. Designer It is already a gimmick, and the boss understands fashion and women's heart, so as to create this brand and constantly give emotional and sincere feelings to it. Among them, I have to mention that C&T, every bag and suitcase, has a story, and cut the scenes of modern fashion women with stories and bags.

Interactive experiential marketing

Experience is an indispensable part of women's consumption. C&T Gu Ti has added an injustice to online shopping.

Women pay more attention to the feeling and experience in the process of consumption and use, and pursue the consistency of product or service with their emotional experience. Therefore, interactive experiential marketing can stimulate their desire to buy, guide consumption and stimulate consumption. Huedy We often use the forum to carry out the interactive experience type marketing of luggage sharing and rush buying.

Functional experience: through the trial experience of products, consumers will have more real feelings and perceptions of product functions. Providing young consumers with unusual audio-visual enjoyment has greatly stimulated their desire to buy.

Entertainment experience: women love entertainment and entertainment. Enterprises can integrate the conceptual characteristics of products or brands into entertainment. Gu Ti C&T bags combined with Ningxia satellite TV's entertainment talent show "fashion star", since the program broadcast, the brand recognition of the ancient Ti brand nationwide has reached more than 40%.

Five sense experience: women are the generation that focuses on feeling, giving them a comprehensive feeling of five senses of sight, hearing, touch, taste and smell to make them feel the cool, interesting and interesting scarce marketing. {page_break}

Network circle marketing

Home online is a portrayal of many women's lives. C&T Gu Ti joined the female life circle with the Internet.

Businesses also have to put the marketing battlefield on the Internet. Compared with online advertising, the network "circle marketing" seems to have a deeper impact on consumers.

While women pursue themselves, they also have strong sense of collectivism. QQ circles, blog circles, MSN circles, happy nets circle... Go all the way. In these circles, they are willing to share their experiences, and are willing to accept other people's experience, which is the basis for their own consumption. It is an efficient marketing tool to influence some people in the circle, and then form word-of-mouth communication within the circle, or to build a circle and create a reputation for the circle.

Enterprises can also create a network circle by themselves, aiming at promoting sales through word of mouth. For example, for luggage enterprises, a "luggage group" can be set up, with video, text and other forms of teaching skills such as collocation, bag purchase and other knowledge, so that groups of friends can share their experience with each other.

Manufacturing scarcity

What products are the coolest and most valuable products? Of course, they are scarce products.

For women who advocate their individuality and pursue their uniqueness, it is a crazy and honorable thing to get a scarce product. Use scarce marketing to make women crazily go.

The first is limitation. C&T Gu Ti applied the limited strategy to a crazy situation. It is a bold and innovative way to put forward the fashion of fast consumption. Once the new product is launched, users are strongly supported.

The second is to restrict people. British skateboard brand Silas & Maria's Tokyo store, consumers can only enter 20 people at a time, others need to wait outside the door. After the previous shoppers have left, the products on the shelves will be rereplaced. Consumers will be happy to enter the "restricted area" as a symbol of their individuality and identity and realize emotional communication.

All in all, C&T has a strong mainstream consumer group market. It can be seen as a step by step approach. It goes deep into the consumption characteristics and personalization elements of women, and closely integrates and closely links such personalization elements with the marketing of enterprises.