Promotion Is The Magic Weapon Of Clothing Terminal Marketing.

Along with market The importance of franchised stores is obvious, especially in shoes and clothing. industry Franchised stores have long been the top ones. But with the rapid development of franchised stores, market competition is also fierce. The most significant thing is the means of promotional activities. Promotion is clothing Terminal marketing "magic weapon".

There are two ways to promote the clothing retail business directly: the first is the discount, the two is the purchase. VIP card, scorecard, season change and clearance price are all discount in disguise. Data from a number of market surveys show that the same discount is a double-edged sword. Although reducing the inventory and accelerating the cash flow, it will damage the brand image and make consumers more and more grieved. In particular, famous brands or newly opened stores and counters have both the "taste" restrictions and the demand for popularity and cash flow. Stimulating consumption is stimulating sales. From the perspective of maintaining the image, it does give gifts which are exquisite and practical (commonly used), and more respectable.

According to the present view, "discount" is not as good as "buying gifts", and the price is real, plus a special gift, with the connotation of "affection", which surpasses simple and abstract price figures, and is very suitable for people's psychological pursuit of "spiritual pleasure" nowadays.

Gifts should be associated with their own products. It is a good choice for women to wear accessories, children's clothing, toys or stationery, if the custom designed limited gifts are more precious. Didn't anyone open the door for McDonald's to collect Snoopy dolls, and some of the gifts presented by enterprises were transformed into new varieties of the brand after receiving good market feedback.

Gifts should be refined. The gift is not refined, why is it pleasant? Only the best quality can win the customers' favor and will not be reluctant to part with it. Some consumers just take a fancy to the gift to implement the purchase behavior.

Gifts should be of high utilization rate. Gifts are generally low value goods, such as washing supplies, catering to the appetite of housewives, so they are very popular. If the gift has not been used at the same time, it will be "white handed". It will be a waste for enterprises and consumers. Businesses waste time and customers waste money. After all, wool comes out on sheep.

Gifts should also be of high quality. The gift itself is a kind of emotional object that is full of people's feelings. If the customer is angry because of the quality problem, it will be more than enough. Do not think that "giving" means sending. The quality of the gifts is not only stipulated by the national laws, but the quality ring of the gifts represents the reputation of the merchants, and it has a life and death relationship with the leading commodities and enterprises. Quality is the capital of buying gifts.

"Buy gift" has been widely used in the current market. It is another popular promotion method used by garment enterprises, and has achieved good benefits and effects. However, if the sales promotion method is not well used, it will be counterproductive. Compared with the discount "hard injury" - not buying the positive price goods, there will still be some sales volume when it is only on sale. If the gift is not well delivered, it will do more harm. It may be a long way to go and send away its brand. Every trick has "break". How to find a balance between sales promotion, sales volume and cost and how to maximize the promotion effect are the issues that should be seriously considered by managers of clothing enterprises and market and planning departments, so as to raise the level of competition and promote the development of the entire garment industry.