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2012 New Product Launches Launched London Olympic Brand Strategy

2011/11/2 14:13:00 41

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November 2nd, to meet the approaching

London Olympic Games,

Cele, the designated supplier of leather products, will be held in Wuhan in 2012.

The style of this order will continue to follow Cele as the typical quality of the appointed supplier of the Olympic Committee. It has continued the Cele's professional attitude as the leading industry of the industry. The 5 series of new products, such as ocean notes, London holidays and manor gentlemen, have been stunning, and the British style has been fully displayed, opening the Cele Olympic Games in an all-round way.

brand

A strategic journey.

The new generation of image shops will also bring more fashionable sensory experience to consumers.

It is understood that since 2010, Cele has officially become the only designated leather supplier of the Chinese Olympic Committee.

In September 9, 2011, Cele joined hands with the Chinese Olympic Committee to jointly host the special leather goods conference of the Chinese sports delegation of the London Olympic Games in 2012, and announced two Olympic Cele shoes specially.

A formal dress for Chinese Olympic Committee officials to attend the Olympic Games.

leather shoes

The other is the "sailing shoes" worn by the Chinese sports delegation at the opening and closing ceremonies of the Olympic Games.

The classic shoes are classic, comfortable, dignified and elegant, and will follow the Olympic athletes first into the London arena.

Casual shoes are now the most popular style of sailing shoes, with extremely strong leisure atmosphere, soft, breathable, very comfortable, suitable for Olympic athletes in the intense competition after the dressing.

Since its release, two special shoes have been highly valued by the Olympic Committee, consumers and professionals.

The reason for this is that the Cele brand is highly praised for its internationalization elements and product quality assurance.

The Cele (2012) spring and summer new product Fair will follow the British fashion and excellent quality of Cele's Olympic shoes and launch 5 new products in the industry's leading position.

Among them, the "ocean notes" series inherits the dynamic keynote of "sailing shoes". The inspiration of the whole design comes from the combination of modern city and fresh ocean. In detail, we use flexible splicing and collision design to match the graceful lines and bold creative color matching. The manual sewing technology adds British Fashion and comfortable wearing experience.

The London holiday series is tailored for men to take a walk.

The design advocates pure color and simple style, with exquisite material and delicate soft calf skin.

On the comfort degree, the shoes are completely wrapped up in both feet, and no bandage is specially designed for all kinds of leisure activities. It is convenient to wear and easy to move, and is especially suitable for self driving and traveling.

This series of new products is highly praised by professionals for giving play to the charm of men's "driving" and ingenuity, and to cater to the spirit of London Olympic Games.

"Manor gentleman" series, as the name suggests, has a noble and dignified gentlemanly demeanor, which is both luxurious and leisurely.

In the design of the perfect combination of materials and lines, the classic classical Royal shoe style shows the gentlemanly style of the gentleman in the young color matching and personalized design. It is steady and unstylish, witty but not disqualified. It interprets the classical beauty with the contemporary thinking, and makes great efforts to create the classic classic fashion series of the royal family. It is a classic work of Cele, which is called the essential single item of the high-end fashion people.

The "Rose coast" and "Windsor shadows" series tailored for women have their own characteristics.

"Rose coast" extract the national flower of England -- the purity and warmth of roses, and interpret the British fashion with punching design and colorful colors, full of youth, fashion and style.

The "Windsor" series follows the concept of "low-key luxury". The design concept of simple lines, no decoration and texture is used to show the elegant and steady temperament and connotation of fashionable ladies.

It is understood that after the launch of Cele's 5 new series, dealers from all over the world have been very popular.

In addition to the new product release, the culture of the ordering company and the promotion of shop efficiency are also remarkable.

The three day order will show the excellence of the Cele industry in terms of the number of participants, the form, items and products of the order.

It is not hard to predict that Cele, the only designated leather supplier of the Olympic Committee, will become a beautiful scenic spot in the leather shoes market during the 2012 spring and summer period.