New Hongxing Company Creates Men's Fabric Dreamworks.

At the seventeenth China international textile fabrics and accessories (Qiu Dong) fair, the new Hongxing (Fujian) Textile Economic and Trade Co., Ltd. stands very different. The new Qiu Dong fabrics on display are displayed in front of everyone in ready-made clothes. The new display style of new Hongxing makes the fabrics of high quality and fashion no longer dreary. A designer sighed at the scene and said, "these men's clothes that are designed and made by Xin Hong Xing fabrics can't be seen in a high fashion show."

Xin Hongxing company was founded in 1992 in Shishi, Fujian. It is mainly engaged in research and marketing of worsted and all kinds of woollen tweed products. It is a very unique combination of industry and commerce. At the same time, Xin Hongxing is also a member of China Fashion Color Association and top 100 textile and apparel business value companies in China. Sales rank among the leading enterprises in the country.

After more than 10 years of operation, with the adjustment of the industrial chain and the development of the market, the company has set up Xiamen Wo Sen Industrial Co., Ltd. and Shanghai Hong Cheng Trade Development Co., Ltd., and set up offices in Guangzhou, Ningbo and Wenzhou respectively. In order to better serve customers in the northern market, the company is actively preparing to set up offices in Beijing and Dalian with a view to establishing a professional, convenient and efficient customer service system in the national brand concentration area.

Xin Hongxing has attached great importance to product quality for a long time and has been working on the details of every process. In 2007, Xin Hongxing and Hongkong new Henderson International Industrial Co., Ltd. jointly invested in the establishment of Jiangsu new Acer Textile Technology Co., Ltd., and invested in the creative dream factory in Zhangjiagang, Jiangsu, and set up R & D center, inspection center, testing center, sample center and dyeing finishing workshop. The park covers an area of 53000 square meters with a total investment of 200 million yuan.

Relying on a solid R & D base, the new Hongxing exhibits are quite distinctive. According to Chen Hongwen, general manager of the company, the exhibits are mainly divided into 3 series - Urban series, fashion series and sports series.

Among them, the combination of steady and popular colors is used in the series of urban products, and various yarns are interwoven, blended and lustre to form different hue. A large number of advanced natural materials, such as cashmere, mulberry silk, camel hair, linen fiber, long staple cotton and so on, are blended with Australian Merino wool. The flower pattern is dominated by traditional classical elements, and novelty in simplicity.

The fashion series color has chosen the popular highlights nowadays, and the fibers and flower yarns, such as metal wire, diamond wire and so on, show rich colors in different organizational structures. For different uses of garments, worsted, semi worsted, woollen, knitted, jacquard fabrics show different styles through special finishing processes such as wrinkling, napping, printing and compounding. Bold combination of geometric patterns makes fabric texture rich and varied.

The series of sports fabrics are mainly plain, neutral and popular colors. The texture is based on casual and comfortable design. At the same time, Lycra and other high elastic fibers are used to make fabric fluffy, comfortable and elastic. They also used some functional finishing techniques, such as antistatic, anti pilling, three proofing, breathable and so on. The flower pattern is bright, elegant and simple in structure.

Chen Hongwen talked about the development and market trend of the fashionable men's clothing at the present time. He said: "we will make the high-end lightweight fabrics into garment display, in order to give clothing manufacturers a reference and guidance. The senior men's wear fabrics this autumn and winter are pursuing zero weight. Like "Zegna", it has launched the "zero weight" senior men's wear series, which is like sending out a fashion signal - men's clothing is developing towards a lighter direction. As a fashion men's fabric research and development industry and trade combination enterprise, Xin Hongxing in the light fabric research and development also leads the men to healthy and fashion direction. The brand must have its own bright spot, the positioning accuracy has the future.

Chen Hongwen introduced: "at present, Xin Hongxing is carrying out all-round cooperation with Italy Nobilia company, set up offices in New York and Florence, keeps track of the trend of international fabric trends, controls the trend of development, and quickly collects market information to provide one-stop service for customers."

It is understood that the new Hongxing high-end customers include Guangzhou's Goldlion, Wordsworth, Javani, Shanghai's burni, the eight thousand generation, Satchi, Beijing's iwen, Viktor, Pton, Fujian's Li Lang, nine Mu Wang, seven wolves, Ningbo's YOUNGOR, Shan Shan, Luo Meng, Wenzhou's wedding bird, Zhuang Ji, France and so on. At the same time, Xin Hongxing has established a long-term and stable partnership with about 80% of the high-end men's clothing brands in China.

As shown by the show in the show, Xin Hongxing is striding towards the goal of making men's fabric "DreamWorks".