2011 Development Trend Of Men'S Clothing In China'S Clothing Industry

Influenced by the cost of raw materials and labor costs, the appreciation of the renminbi and other factors, exports have been restricted to a certain extent, and many enterprises are turning to the domestic market.

The moderate pfer of industries from the east to the central and western regions has become a new feature of industrial development.

Due to the expansion of labor gap and the increase of raw material prices, the recovery of small and medium-sized enterprises is weak. The scarcity of industrial resources to accelerate the flow of large enterprises also accelerated the elimination of SMEs.

Enterprises will take advantage of industrial resources reorganization, brand innovation, diversified channels and expanding financing to enhance competitiveness. The survival environment of SMEs is more severe, and men's clothing enterprises will stand out.

In the next few years, industrial resources will speed up to move to large enterprises, the profitability of the industry will be further improved, and the scale of industrial investment and production will be raised to a new level.

With the pformation of industrial background and market environment, there are some new trends in men's clothing industry.

First, industrial capital flows to large enterprises, and the polarization of industries further aggravates.

Small and medium-sized enterprises are facing a crisis of survival. Large enterprises take the form of industrial resources reorganization, brand innovation, diversification of channels, and expand financing to improve competitiveness, explore industrial chain cooperation, brand cooperation and other modes, and enter the era of "big business" development.

Second: Men's clothing production and processing accelerated from the southeast coast to the central and western parts of the country, the development of men's clothing industry in the central and western regions accelerated.

In 2009, the output of the top 5 provinces of men's clothing production increased steadily, and the output of the central region increased significantly.

At the same time, the ways and paths of pfer are more diversified.

Third: the upstream and downstream enterprises of textile and garment industry chain extend to the downstream to expand the market of men's wear brand.

The brand concentration of the domestic market is further improved, which will bring some pressure to the development of the existing men's wear brands.

Fourth: the brand channel sinks, the two or three line market becomes the domestic and foreign men's clothing enterprise to compete for the focal point.

With the continuous warming of the domestic clothing market, the competition between domestic and foreign brands in the Chinese market is increasingly fierce.

Fifth: capital helps enterprises achieve a new round of explosive development.

In the camp of clothing listed companies, there are men's brand enterprises joining or preparing to join.

This shows that the era of capital being king has arrived. It is probably not the brand war, not the price war, nor the channel war, but the capital war that will start in the men's clothing industry.

Sixth: Men's wear brands accelerate the march into the international market and participate fully in international competition.

Such as YOUNGOR's acquisition of the United States new Ma company and the Chinese fir, hand in hand with Itou Tada to launch an international layout, Shandong Ruyi purchase Japanese prestige Co., and Bosideng men's clothing in the UK to set up a direct store.

Driven by the dominant enterprises in the industry, more and more brand enterprises are seeking to go abroad and actively open up overseas markets.