Three Major Crux Of "Malnutrition" In The Domestic Brand Of Children'S Clothing

Nowadays, the post-80s generation has gradually become the main force of the parents. Unlike their parents, the post-80s pay more attention to style. quality And uniqueness, pursuit of brand, and more importantly, pay more attention to children's clothing. Clothes & Accessories Brand. In particular, many parents "single generation" children "only two generations" family, children are more precious than children, holding hands in fear of breaking, containing fear in the mouth, and love, and parents are also willing to realize their childhood children's "colorful childhood". Creative Dream "

But why is such a huge market demand for children's clothing brand? Why are there few brands of children's clothing in China, and foreign brands are invincible? After a lot of hard work, we find the crux of the domestic children's clothing industry.

1, domestic children's clothing brand malnutrition

Because children's clothing production threshold is not high, and limited by the growth of children in the tall, short, fat and thin uneven, it is difficult to form a large-scale, standardized production volume, resulting in children's clothing enterprises are generally not large, OEM, miscellaneous, unlicensed factories and good and bad. Because children's clothes are "small plates", graduates from major colleges and universities seldom choose children's wear enterprises to take office, resulting in a serious lack of designers of children's wear brand industry, a serious imitation, and a lack of product personality and product culture.

Compared with domestic children's wear brands, foreign children's wear brands are not difficult to find out: Children's clothing brands abroad are novel and unique, with strong sense of fashion, and children's workmanship is fine. Domestic children's clothing brand: less independent innovation, imitation following the wind is serious, relying on the rapid imitation of the industrial chain, ordinary workmanship, low cost, low price; varieties are relatively single, difficult to form a system.

2, children's clothing enterprises lack awareness of brand promotion.

I have to admit that our children's wear industry starts later than foreign brands, so the objective gap is obvious, especially the promotion of children's clothing brand is particularly obvious. Good brand awareness and perfect sales promotion means are important factors for the success of foreign brand children's Clothing promotion and packaging, while the domestic children's wear brands are weak, most of them are "small brands" quietly cultivated.

3, children's wear market operation fault

"First tier cities selling children's wear brands and two or three tier cities selling children's wear products" are important features of children's wear brand market. The development of children's clothing brands in the two or three tier cities needs big brands to guide them. First tier cities are hard to find children's wear brand and two or three line cities can not be regarded as a strong "fault feature" is the dilemma faced by domestic children's wear brands. The birth of famous children's clothing brands with great fame, excellent products and high added value is an important topic for domestic enterprises, and is also a major responsibility on the shoulders.

Children's wear network prompts you: Children's clothing enterprises need to learn strong brands of adult clothes, strengthen the design, planning, and functional departments of the market. At the same time, we need to increase the introduction and cultivation of professionals such as buyers, designers, and information. We will put forward the concept of popularizing children's clothing brand and implement the product culture steadily.