The Brand Internationalization Strategy Of Lu You

In September 18th, the 2008 Tajikistan Olympic Committee official came to Jinjiang to hold a press conference with the leader of the sporting goods industry in the west coast of the Strait, Lu You, to announce the strategic partnership between Lu You and the Tajikistan Olympic Committee.

Lu You (China) Limited will serve as a sponsor of the Tajikistan delegation to provide all the sports equipment for the 2008 Tajikistan Olympic Games for the delegation of Tajikistan.

In addition to the guests from both sides, the vice chairman of the Chinese Olympic Committee, Wu Shouzhang, senior economist of the Beijing Olympic Organizing Committee, Dr. Huang also participated in the signing ceremony.

At the same time, Lu Yu opened the prelude to the spring and summer products ordering meeting in 2008, and dealers from thirty domestic regions attended the event.

Sports marketing: narrowing the distance between the two countries. 2008 Beijing Olympic Games, Tajikistan will send more athletes to participate in judo, boxing, taekwondo, track and field, shooting and other events. These are the advantages that Tajikistan hopes to win.

This time, Lu You and the Tajikistan Olympic Committee joined hands to sponsor the Tajikistan delegation to compete for the Beijing Olympic Games, which is an important layout of Lu You's Olympic marketing.

At that time, Lu You brand will be on the Olympic stage with the Tajikistan delegation.

For the cooperation with Lu You, Mahammed Abdul, Secretary General of the Tajikistan Olympic Committee, expressed great satisfaction at the signing ceremony.

"As a friendly neighbor of Tajikistan, China has always had good cooperation in the field of sports.

I hope that Lu You can provide our athletes with the top gear and make them do something in the Olympic Games.

Mahammed Abdul said.

It is understood that the cooperation between Lu You and Tajikistan will last until the 2010 Winter Olympics in Vancouver and the 2012 London Olympics.

Ding Lusheng, chairman of Lu You, said that Lu You will seize the opportunity to sign a contract with the Tajikistan delegation to enhance the awareness of the brand, strengthen the terminal construction and expand the market share.

The theme of the Olympic Games is to enhance the charisma of Lu You's new products. It is reported that Lu Yu's new products in spring and summer in 2008 are keeping up with the fashion trend. In the product design, all kinds of fashion elements related to the 2008 Beijing Olympic Games are fused. In the new products of Lu You 2008, we will see "Fuwa", "torch Xiangyun" and "08 Beijing".

It has been revealed that Lu You has the same raw material as the international brand Adi DAS, which has high quality and is fully qualified to enter the international market and challenge the quality of the international brand.

On the extension of product category, Lu You has also developed a series of footwear sterilizing and deodorizing agents to enrich and improve product categories. On clothing, Lu You, with professional sports, fashion sports and leisure sports as its leading role, has launched 5 series of products to meet the needs of consumers of different consumption levels and different ages.

The Central Asian market: Lu you go on the way to the industry analysis, Lu you hand in hand the Tajikistan Olympic Committee has undoubtedly turned a wind vane for Fujian export shoe enterprises, Tajikistan is located in the Central Asian region, the Central Asian population is nearly 60 million, but the footwear industry is seriously lagging behind. Tajikistan, Uzbekistan, Kazakhstan, Russia and other countries 98% footwear products rely on imports, and 80% of the imported shoes come from China.

In recent years, with the economic recovery in Central Asia, the demand for local footwear is changing from low to middle and high level.

Fujian, as an important base for the production and export of global tourism sports shoes, has several advantages of brand, variety and marketing strategy. It has grown from several famous brands such as Anta, 361 degrees, XTEP and Lu you. While Lu Yu's high-profile hand in hand, the Tajikistan Olympic Committee has further promoted the reputation of Chinese shoes in Central Asia, and has made a good start for Fujian shoe enterprises to expand the Central Asian market.

Social responsibility: let the brand become more solid. Wu Shouzhang, vice chairman of the Olympic Committee of China, said that the internationalization of the brand is a major trend for the 2008 times of the Olympic Games.

Strategically, it is a way to enhance the international reputation of the brand by combining their products with the world-famous sports teams.

From the point of view of sports people, the Olympic Games need the participation of the whole people. This is not only the ordinary people, but also the enterprises can shoulder certain social responsibilities and participate in the Olympic Games, so that the whole world can feel the enthusiasm of the Chinese people and the ability to run the Olympic games.

"The Beijing Olympic Games is a signal and an opportunity to display the image of China to the people all over the world."

He said.

Huang Wei, senior economic adviser to the Beijing Olympic Organizing Committee, said that the Olympic Games are a universal participation. Enterprises should be good at grasping the enthusiasm of the whole people to participate.

Lu You's participation in the Olympic Games is a cost-effective choice.

He believes that Lu Yu's resources are high-end and should be made full use of.

Lu You and jkstan cooperation, Lu You brand will be popular, you can take the opportunity to enter the Tajikistan and surrounding markets, to achieve brand internationalization strategy.