Clothing Sales Volume Reached 44 Billion 500 Million Yuan In The Two Quarter Of This Year.

A few days ago, the "2011 China clothing industry e-commerce application summit and the China garment industry e-commerce Purchasing Association" jointly hosted by the China Electronic Commerce Research Center (100ec.cn) and China apparel network (efu.com.cn) (conference website: http://www.100ec.cn/zt/fuzhuang/) was held in Ningbo.

At the meeting, Cao Lei, director of the China Electronic Commerce Research Center, first released the "2011 China clothing industry application report", revealing the current situation, characteristics and development trend of China's clothing e-commerce industry.

The report analyzes the market data, development status and business mode of China's clothing e-commerce market in 2011, and anatomically dissects typical business cases and data of Taobao, fan Kai pin, China apparel network, Yintai network and GXG. At the same time, it forecasts the future development of e-commerce in garment industry.

The report shows that in the second quarter of 2011, the scale of China's online retail market reached 192 billion 400 million yuan, of which clothing sales were 44 billion 500 million yuan, an increase of 8%, an increase of 68.9% over the same period last year. Clothing, as the most popular online shopping product, is attracting increasing attention.

At present, there are more than 5000 traditional clothing enterprises on Taobao alone, and more than 75% of the brand clothing enterprises touches the net.

At the same time, there are many problems in the e-commerce industry of clothing industry, which are mainly manifested in the single commodity line, the huge cost of promotion, and the low gross margin.

Chen Xuejun, a researcher at the China Electronic Commerce Research Center and CEO of China clothing network, said that the first service providers involved in electricity providers should be prepared to pay tuition fees. Enterprises should try to avoid conflicts with existing channels and develop independent "network brands".

At the same time, enterprises should pay attention to the input of talents such as e-commerce operation and technology, and pay attention to division of labor and outsourcing.