The Story Of Adidas Brand

In 1972, Adidas launched the widely used tri leaf trademark, which is widely used in clothing accessories.

The success of Adidas owes much to the marketing and Mass Communication Talents of Mr. Dassler's eldest son HorstDassler.

Horst understands that promotional campaigns are about building sports.

In the world of sporting goods, adidas has always represented a special status symbol, and this symbol called "the three line of victory" has been founded since 1948. Adidas has helped countless sportcons to make good achievements and have accomplished a lot of great achievements.

Therefore, Adidas can also be regarded as the best example of people's trust and respect.

Adidas founder ADI downer is not only a skilled shoemaker, but also a sports sportsman. His dream is to design and make the most suitable sneakers for the sportsmen.

Under this concept, ADI dash designed the first pair of sneakers in 1920. Because of his constant research and development, his sports shoes were loved by many top athletes, not only in the Olympic Games, but also in the stadium.

In the affirmative of all walks of life, Adi Dassler founded the adidas brand in 1948, and made many years of experience in shoemaking, and made use of the three sides of the shoe line to make the sneakers fit the athlete's foot type into the new shoes. So the first pair of adidas shoes with three lines were presented to the world in 1949.

From then on, people constantly saw the victory picture created by the "three lines of victory" on the playground.

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Especially in the world football arena, adidas has received no support from any sporting goods manufacturer.

Especially when Adidas released the first pair of spikes, it was also supported and loved by top football players. More than 80% of the players in the World Cup held in West Germany in 1974 were able to know the power of Adidas in the world football match when they chose Adidas football shoes.

In the 1998 World Cup in France, the landlord France played a super level strength with the superior performance of Adidas football shoes. It defeated the heroes and won the championship. The French football star Zidane won the title of 1998 world soccer player. It once again proved that the authority of Adidas's "three lines of victory" has been extended to this day.

In addition to football, Adidas also plays a role in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports.

There are retired Swedish elite alberger Abe, who once despising the group of women who dominate the backseat of Germany, "Yu Luo" Graf, and the retired British elite Henman in recent years, and Henman, Henman, Hingis, and Adidas, sponsored by the Russian young girl Anna Kournikova and retired veteran Hingis, and Adidas, have Djokovic and txxgara, Simon and Safin. The women in the baseball field have the greatest heavyweight boxer of the century in the New York Yankees and boxing ring who won the 1998 professional baseball championship. On track and field, Adidas's word-of-mouth extends from the Arthur Jonath of the 1930s to the Donovan Bailey, Ato Ato and "Wei". Many famous top sportsmen are impressed by the quality of Adidas: in the basketball hall NBA stars, once chucking the Jabba, the famous Anthony Walker, in professional tennis.