Children'S Clothing Sales Promotion Activities &Nbsp; "Buy Gifts" Three Disciplines

Fashion alliance "

Many children's wear still has a wrong view of gift sales. They think that I give you the gift to you, you are taking advantage of me, what I give you, what you take, and why they are choosy! So they have always been very disapproving about the design and planning of promotional gifts.

That's why we often see many key buttons, pens, dolls and paper frames in many promotional activities.

If it is too casual in the design and planning of gifts, it will easily lead to serious consequences.

When designing gifts, you should also pay attention to some basic principles, such as giving gifts that are related to products, such as buying toothpaste to send small plastic cups, buying Western clothes, rolling hair brush and so on.

This enables consumers to associate with the brand at any time when they use these gifts.

But there are some clothes to join, but they didn't take it seriously. They bought a shampoo. They sent him a key chain. He bought a TV set. He sent a pen holder. You said you could send a small plastic vase to you. At least you could put it on the top of the TV set, and put your brand name on it. This is not killing two birds with one stone. Because the gift is not related, the result is something sent. When people are using it, they forget you for a long time.

Remember: the intrinsic relationship between the gift and the product itself is the iron rule of the gift promotion, and the unrelated gift is equal to the free gift.

Children's clothing stores should pay attention to the two discipline: gifts must be easy to take.

We know that customers usually have more or less a psychological advantage. In the crowded stores, most customers are always rushing to and fro, and the way to stop customers is "something to send, free service" and other means.

This is why we often hear the opening remarks of customers in the store, that is, "this is the reason why AVON counters are free," and "buy it".

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This gimmick often gives customers the feeling of being played and has no good impression on the brand.

For children's clothing stores, it is better to reduce unnecessary items for shopping gifts, such as taking small tickets to wait in line, taking small tickets for gift coupons, and then giving gifts.

When we send gifts at the promotional site, we must keep firmly in mind this military discipline.

Don't cry out and shout. It's also a waste of words, and it doesn't leave a good impression on the consumer's mind.

Where can it be wronged? {page_break}

Remember: the prizes and gifts of clothing must be separated. Do not try to keep up with customers, deliberately make some gimmicks, and finally make consumers turn around.

Children's clothing stores should pay attention to the three disciplines: the value of gifts should not be exaggerated.

In order to attract customers, some franchisees often exaggerate the value of the gifts, so a small towel worth 3 yuan is worth 10 yuan. A 5 Yuan Plastic statue has become a value of 20 yuan.

Consumers are eager to buy their products after they buy it. After that, is it not worth two or three yuan? Hey, the price of the purchase is 5 yuan, so the impression that consumers will have on the brand will be greatly reduced.

Cheap gifts are better than not. Some products are prepared for a large number of gifts when promoting sales. It seems very tempting in his promotion. "Buy our products, you will definitely get a lot of harvest, buy and deliver!" but when customers rushed to the scene, they were disappointed.

The so-called "super value" is a bunch of plastic items that may cost a few cents per unit price.

It might be effective for a child, but he chose the wrong one again.

Finally, customers were sneered at.

In the promotion of consumer goods, the promotional gifts of clothing sales will not be too large in general. According to my experience, if it is an incentive to buy immediate gifts, it will generally account for about 10%-15% of the value of the merchandise itself; other non instant incentives will only take up the appearance of 3%-5% of the value of the commodity itself. Don't forget that our customers, after nearly twenty years of market experience training, are no longer the customers who have to queue up for two pounds of salted fish in the era of commodity shortage. Now they have a very accurate assessment of the sense of value of commodities, especially in everyday consumer goods.

If you give his gifts too exaggerated, the danger may be their lack of trust in the brand.

Therefore, seeking truth from customers is actually the maintenance of brand image.

Remember: it is absolutely necessary to exaggerate the value of the gifts properly. This will increase the sense of "value for money" to some extent, but you can be self defeating by exaggerating too much.