Jordan'S Cross Border Creative Salon In The Beijing Explosion Field.

At 1 p.m. on October 26, 2011, China International Fashion Week, Jordan Join hands with vision China to hold a cross border creative salon for Jordan sports equipment design competition in the 798 Art District Yang art space. The activity invited many cross border famous artists to participate in the discussion and share the trend of cross-border. Through the contemporary era spanboundary And put forward the feasible method to share with the society.

"Cross border" as a new life attitude and taste The way of integration has gradually penetrated into the public, and the "crossover" design has also become a major trend in the industrial design industry. Jordan joined hands with visual China, inviting experts from domestic creative industries to gather together with a number of artists to further deepen the theme of "leap and rebirth" and to discuss how national brands can draw closer to designers. Distinguished guests and designers discussed their understanding of cross-border and cross boundary concepts from their own perspectives, and shared their interesting stories about cross-border activities in their lives.

Cross boundary stories and souls

From the founder of visual China, Lei Haibo, director of China Industrial Design Association. Jordan, director of sports brand marketing: Mr. Huang Tao, member of the Institute of spanboundary research, Communication University of China, oneshow China representative, and Ma Chao, chief executive of different design, respectively, in the first theme, respectively, to share and analyze internationally successful cross-border cases. Brand requirements for media and designers across borders and cross-border cases in their own cases.

"How to make products the soul that crosses fashion". It is the main topic of discussion in the theme of fashion. Independent director Yang Dong, unparalleled design director Yu Fei, Jordan, director of clothing merchandising, Wu Xuexian, from his own point of view, lists real examples, discusses how products match with spanboundary, and conforms to popular fashion aesthetics. The famous animation director leather three, Mick founder Liu Fang, the domestic front-line graffiti artist ABSCrew, Jordan shoes merchandise director: Ma Zi Wei, on salon shares the trend and product combination. Elaborated in detail in the actual product creativity, how to use different elements to enhance the product's height.

Designer's participation in national brand building

The deep cooperation between Jordan's brand and art is still in the exploratory stage in the present era. But Jordan sports expressed willingness to cooperate with the designers, it will be a good opportunity to realize the market value of creativity, and also a direct way to let excellent creative products approach consumers. Sharon called for more people who are committed to the development of national brands and join the Jordan sports equipment design competition. In the ranks, we jointly push forward the trend of national brand revitalization.

About Jordan sports equipment design competition

The theme of this competition is "inheritance and freshman". On the one hand, it is another beginning of the "Jordan Cup" Chinese sports equipment design competition five years later. On the other hand, it also echoes Jordan's new brand proposition of "sports leap and freshman". The design and layout of the conference revealed the theme of this competition, namely, closely following the popular pulse of international sportswear, inheriting the essence of Chinese sportswear, developing the design connotation of Chinese sportswear, enhancing the international status of Chinese sportswear, paying tribute to the designers of international elite sportswear, and showing the driving force of fashionable new people.

Inheriting classics and looking forward to new life, 2011 is a brand new start. Jordan sports, as a leading brand of the industry, will continue to strengthen its close cooperation with the China Fashion Designers Association, and will unswervingly push ahead with the design level of Chinese sportswear. Jordan's attitude makes us feel that this is a very open brand. In the future, we expect more designers to cooperate with them, and wish Jordan more and more stable on the cross-border road.