Garment Industry "Catfish" Swim Into Xinxiang &Nbsp; Henan Garment Industry Becomes Active.

In October 22nd, Henan successfully introduced the first large-scale professional market consisting of two leading markets, Xinxiang Hui Jin City, Haining leather city and Hangzhou Sijiqing clothing city.

As China's largest leather professional market and "China" clothing The first street "Haining leather city" and "Hangzhou Sijiqing" bloom at the same time, Henan, recruitment difficulties is one of the important reasons. According to industry sources, it is very difficult to recruit a skilled worker in Hangzhou at present.

Business invitation

Two leading companies settled in Xinxiang

In October 22nd, Ms. Ji and girlfriends in Zhengzhou drove to Xinxiang early in the morning. Let sleeping women lie on the day of rest, Haining leather city and Sijiqing clothing city.

October 22nd, Xinxiang Hui Jin City, Haining leather city and Sijiqing. clothing The city opens its doors. This is the first time that the Central Plains Economic Zone has been introduced into the national strategy since the Central Plains Economic Zone has been upgraded to the national strategy. Henan has introduced a large professional market with double faucets for the first time.

Liu Wei, deputy district head of Weibin District, Xinxiang, said that Hui Jin city is the first item in Xinxiang, and is also the largest commercial real estate project in Xinxiang. "The imperial seal is originally a real estate enterprise in Shanghai, but the boss's home is in Xinxiang, and they can come to Henan."

The total investment of Hui Jin city is 3 billion yuan, covering an area of 220 mu. The commercial area of the first phase is 150 thousand square meters. This figure is equivalent to 1/3 of the total business in Xinxiang. Not only that, but also from Shanghai's sinjin City, it brings two leading companies in the domestic garment industry: Haining leather city and Hangzhou Sijiqing garment city.

Haining leather city is the only listed company in leather industry in China. The annual turnover of about 20000000000 Yuan is a barometer of China and even the world's leather clothing market. Sijiqing, Hangzhou, has the name of "the first street of Chinese clothing". The familiar brands such as Jiangnan cloth and the waves are all born in this market. The more than 1300 brands, the astonishing number of Japanese passenger traffic volume, let the industry have the catchword of "all the people in the country have a dress from Sijiqing".

Transformation Charm

During the operation period, there are more than 1000 private cars coming here everyday.

Li Zongrong, deputy general manager of Haining leather city and chairman of Haining Leather City in Xinxiang, think that the most attractive thing is the price advantage of Haining Leather City in addition to its first-class design and R & D capabilities. "There are more than 600 shops in the leather city of Haining, Xinxiang, and 90% of the merchants in the market come from Haining origin. They are all local brand factories in Henan. Large scale purchase of raw materials, mass production scale, price is basically the same as Haining Leather City headquarters. "

Li Zongrong said that after the Haining leather city dominated the East China market, it also established a chain market in Shuyang and Shuyang in the northeast. Xinxiang Haining leather city is the third chain market in China, and it is also the first change from "producing type" to "selling land type".

The charm of the "land sales" market was fully demonstrated during the trial operation. Xinxiang Leather City Haining responsible person said, leather city began trial operation in September 28th, three weeks time, attracted from Zhengzhou, Handan, Jincheng, Hebi, Anyang and other surrounding cities, a large number of consumers, every day alone from nearby cities, private cars are up to more than 1000. "The first is a large group of people. On the national day, there are more than 400 stores in a day, and many models are out of stock. How many fires do you say?" sighed a merchant on the two floor of the leather city.

Odd jobs

In the south, a skilled worker is required to solve his family's "meal".

"China's clothing first street", the leather industry leading two giants at the same time Garrison Xinxiang, then, what are the reasons for attracting the two big markets to Henan?

Wang Xiandong, general manager of Sijiqing Brand Management Co., Ltd., Hangzhou, gave reasons for this.

"In the clothing city of Sijiqing, Hangzhou, a skilled worker is recruited by the enterprise to recruit the skilled worker's family. Because of lack of work, we must help skilled workers to solve the employment problem before they can recruit suitable craftsmen." Wang Xiandong said, not only that, the cost of processing a garment in Hangzhou is also higher than that in the central region. For example, processing a garment in Hangzhou is 20 yuan more expensive than in Wuhan.

If this dress is processed in Henan, there is no doubt that the cost of processing, logistics and distribution will be greatly reduced.

Li Zongrong, deputy general manager of leather city in Haining, seems to be the main driving force for attracting more than 2000 merchants to open the "semicolon" in Henan.

"A fur coat is several thousand yuan, and a fur coat is worth ten thousand yuan. From the characteristics of fur fur products, the price of the single piece product is higher, and the wholesale price difference can encourage consumers to buy directly." Li Zongrong said that Henan has a very wide consumption market, and there will be great growth in leather consumption in the future.

In addition, Xinxiang is the core of the 5 hour drive, covering 500 million people, with the largest consumer population in the country, and the cold weather has the natural advantages of developing leather marketing.

"Catfish effect"

Industrial Development clusters have their own characteristics or will change the industry pattern.

As the Xinxiang landlord of the two well-known markets, Cheng Xuemin, chairman of the real estate industry, said that it is necessary to build the largest leather Distribution Center in the seven provinces in the central part of the country so as to fill the gap of the leather market in the central and western regions.

In the eyes of one industry, there was some market turmoil before the Xinxiang Leather City opened. In the advertisement layout of provincial capital newspapers, the advertising campaign of leather city is competing.

"Before, Zhengzhou people bought leather, went to Xinji Leather City in Hebei, or went to Haining leather city. Now Xinxiang Haining leather city has opened up, which is tantamount to truncating the North's consumer stream and killing it." According to the analysis of the industry, today, one north, one south and two major leather markets have opened a through train in Zhengzhou, and the competition in the industry is more intense. Consumers will have better quality and cheaper leather products.

Under the demonstration of the "catfish effect" of the two giants of leather city and Hangzhou Sijiqing in Haining, the Korean clothing association also inspects Henan on the same day, and plans to put the most concentrated Korean dress Museum in Xinxiang. At the same time, in the development plan of Xinxiang Weibin commercial bureau, 2000 mu of land will be reserved as Haining leather processing park to create an efficient logistics and spanportation environment for local clothing merchants.

For Xinxiang, which is only an hour's drive from Zhengzhou, the development of the garment industry is just like a leap in the wings. Will Zhengzhou change the development of Henan's garment industry?

With more than 10 garment wholesale markets as its core, the Zhengzhou Railway Station business circle has gathered more than 20 thousand garment agents, and about 3 million pieces of clothing have been sold each day. It has become a spanit station for clothing circulation in the whole country. domestic Many garment enterprises have settled down.

In Wang Xiandong's view, unlike the wholesale market of Sijiqing in Hangzhou, the business district of the Zhengzhou Railway Station, which is headed by the silver based trading city, is mainly wholesale and retail of clothing, while most of them are original brands. For example, Jiangnan cloth and clothes are all outstanding representatives from Hangzhou Sijiqing.

"In the future, with the increase of industrial spanfer, the garment industry of various provinces will form clusters of industrial clusters with distinctive characteristics. More and more southern brands and markets will enter the Central Plains. This pattern will change." One industry insider said.