• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Clothing Price Is Fiercer Than Tiger &Nbsp; Clothing Enterprises Are In "Stock Mire".

    2011/10/25 10:55:00 30

    Autumn Clothing Inventory Of Garment Enterprises

    Just after the Mid Autumn Festival, a autumn rain makes people feel cool. This should be a good season for autumn clothing sales, but the soaring autumn wear prices inhibit consumers' desire to buy.


    In fact, as early as late August, the autumn clothing had already been pferred to the market, and the price of clothes similar to that of last year's color and style has increased by 10%-20%. An ordinary long sleeved sweater will also cost about 300 yuan, and the coat will be 400 to 800 yuan.


    "This year

    Autumn dress

    The price is 10%~20% higher than that of last year. Last year, our newly listed shirts were generally around 200 yuan, and this year it is almost 230 yuan.

    Beijing contemporary shopping malls sales staff said sales staff said.


    In response, more than one industry insider said that although the price of autumn clothing rose by about 10% this year, it was smaller than that of last autumn's 10% to 20% increase.

    There are differences in origin.


    Clothing increased substantially last year, mainly due to clothing.

    Raw material

    The increase of price makes the price of garment at the terminal of the production chain rise.

    The price of raw materials has not changed so much this year. The reason for the rise in clothing prices is that prices and wages of workers are rising.


    In fact, cotton prices hit a new high at the end of last year and the Spring Festival this year, and then went down all the way. From the end of 2 this year to August, cotton prices dropped by about 40%, and several of them fell below the national reserve price of 19800 yuan / ton.


    However, this process takes time from cotton picking to spinning into cloth and then to the garment factory to process finished products. Now the autumn fabrics on the market are purchased in the first half of the year, and the cost is still high.

    On the other hand, the cost of labor and pportation has increased over the past six months.

    Mr. Liu, who has been engaged in clothing business for more than 20 years, told the author, "last year, hiring a waiter was also 1500 yuan / month, and now it has risen to 1800-2000 yuan / month."

    Meanwhile, the cost of labor in garment factories is soaring.


    The rise in labour costs has been offset to a certain extent.

    Cotton price

    The downward price brought to autumn clothing space, so that autumn clothing will not fall or rise.

    This is even more evident in the sporting goods industry.

    At the end of July, headed by Lining, Anta, XTEP, PEAK, and 331 degrees and many other sporting goods manufacturers announced the price increase of shoes and clothing products at the order meeting.

    Lining declared that the price of shoes will increase by 7.8% in the fourth quarter of this year, and the clothing will increase by 17.9% overall. The price of sports shoes and garments in the other enterprises will rise to 20%.

    The price increase is less than three months from the collective price rise of the last five famous sports brands in China.


    Like sporting goods, down products also have strong demand for price rise.

    The latest news, in September 7th, at the thirteenth Jiangsu international clothing festival, Bosideng, Yalu and many other enterprises were said to be affected by the rising cost of raw materials and manpower. The price of new clothing launched in the second half of the year will rise from last year to 10% to 20%.


    Stock mire


    In fact, not only autumn clothing, since the second half of last year, clothing prices have been "triumphantly advancing".

    The increase of product prices directly stimulated the performance of brand clothing enterprises.


    Publicly available data show that sales of clothing sector listed companies reached 40 billion 627 million yuan in the first half of the year, up 22.43% over the same period last year, and net profit attributable to parent companies was 3 billion 629 million yuan, up 49.12% over the same period last year.

    In the first half of 2011, the United States has achieved a total revenue of 3 billion 792 million yuan, an increase of 49.31% over the first half of the year, and a net profit of about 376 million yuan, an increase of 833.06% over the same period last year.


    Semir apparel achieved total revenue of 3 billion 9 million yuan in the first half of this year, an increase of 36.64% over the same period last year, and net profit of 437 million yuan, an increase of 29.12% over the same period last year.


    However, the price increase is a double-edged sword, while stimulating the performance of garment enterprises, it also inhibits a certain degree of consumption desire.

    Faced with the high price, some consumers cling to their pocketbooks.


    According to the statistics of Shanghai apparel industry association, sales of clothing products in ten major shopping malls in Shanghai in May 2011 increased by 993 million yuan, up 21.1% over the same period last year. The average selling price was 508.5 yuan / piece (set), an increase of 26.5% over the same period last year, which sold 965 thousand pieces (sets), down 28.6% compared to the same period last year.

    Among them, women's clothing accounted for about 1/3 of sales. In 2011, the total sales volume was 1 million 952 thousand (set) at the end of 5, representing a decrease of 88 thousand pieces (set) compared with the same period last year, a decrease of 4.3% compared with the same period last year.


    The growth of the performance of clothing listed companies is due to the increase in prices rather than the increase in sales volume, and the reasons for the production and operation of enterprises themselves, the stock of some enterprises has risen sharply.

    {page_break}


    In the case of Smith Barney clothing, its earnings show that the company's stock is increasing.

    At the end of the first quarter of 2010, the inventory was 706 million, and it expanded sharply to 3 billion 162 million at the end of the first quarter of this year, an increase of 347.88% over the same period last year.


    In this regard, Zhou Chengjian, chairman of the US bond company, said that for the sake of over optimistic sales expectations, Smith Barney increased the number of orders last year and placed orders in advance, so that a large number of spring and summer garments were delivered at the end of last year and early this year.

    However, the surge in order reserves has happened to have a climate anomaly, which has affected the sales of products.

    At the same time, the corresponding inventory handling channels did not form a scale, resulting in high inventory.


    Lining, who is adjusting to the dealer, is also suffering from high inventory.

    In 2010, Li Ning Co's inventory value was 806 million yuan, an increase of 27.5% over 2009.

    In the first half of this year, due to the impact of inventory and other factors, Li Ning Co's revenue decreased by 4.8% compared with the same period last year, and its performance was overtaken by Anta, thereby losing the throne of domestic sporting goods.

    China's trend in the first half of the year has not been as good as expected.

    Among them, the report said that due to the serious backlog of retail channels, China's initiative to buy back inventory and reduce the wholesale volume, so that the first half of the company's consolidated income fell 45% over the same period.


    At present, some garment enterprises are bogged down in the stock market. An insider told me that the stock of a sportswear enterprise in Fujian can sell for a whole year. The industry even has such a "joke": even though all the garment enterprises in China are now discontinued, the goods stored in the warehouse can at least sell for 3 years in the domestic clothing sales enterprises.

    The seriousness of the problem of overstock in clothing industry is evident.


    "If clothing companies earn money in inventory, they are not earning money. Clothing is the most valuable commodity."

    Xia Guoxin, chairman of Shenzhen Ellassay Apparel Industrial Co, pointed out the danger of inventory to clothing enterprises.

    A large backlog of products not only takes up the company's operating capital, but also costs manpower and material resources, and also increases the management cost and profit cost of the company, lengthen the turnover period of the product and reduce the overall profit of the company.

    If selling at a low price simply hurts the brand, it will also hurt the confidence of the channel players.


    "The company will sell at a lower discount in the form of a special store, which will be higher than the cost price and will not lead to loss of apparel."

    Zhou Chengjian, chairman of Smith Baron apparel, said that the United States and its dealers will set up a special store to digest their stock.

    It is understood that the sale channels of the United States are in the planned and controlled construction.

    This is only an auxiliary way to digest inventory, and will not become a major means of dependence, in order to prevent the formation of a negative impact on the brand image.


    Li Ning Co CEO Zhang Zhiyong also said that this year will invest 300 million yuan to recycle the inventory of dealers, and the amount used for inventory recycling next year will not exceed this year.

    Zhang Zhiyong said that at present, Lining's factory store is running better, with an average monthly turnover of 400 thousand yuan per store, higher than that of Lining discount stores and brand stores, and the number of factory shops will increase to about 240 in the future, mainly dealing with inventory.


    In fact, due to the fact that the inventory of garment enterprises has been born in last winter and the two quarter of spring and summer this year, clothing enterprises will mainly focus on the construction of inventory digestion channels in the second half of the year, and strive to basically solve the inventory problem in the first half of next year, Zhou Chengjian said.

    • Related reading

    10.24 Match Up: High Opening And Closing Up &Nbsp

    quotations analysis
    |
    2011/10/24 19:22:00
    51

    There Is No Possibility Of A Significant Increase In Cotton In The Future.

    quotations analysis
    |
    2011/10/24 18:46:00
    53

    Classified Sales Of Main Staple Fabrics In China Textile City October 2011

    quotations analysis
    |
    2011/10/24 15:57:00
    17

    Classified Sales Of Main Staple Fabrics In China Textile City

    quotations analysis
    |
    2011/10/24 15:47:00
    19

    Market Trend Analysis Of Shengze Chemical Fiber

    quotations analysis
    |
    2011/10/24 15:16:00
    23
    Read the next article

    The Saying Of One Family: Cotton &Nbsp; How Can We Get A "Worry"?

    In September, the cotton market temporarily passed a gentle period, and the quotation was also a slight boost. But since entering October, the market has been turning sharply and exhausted. Quotations continued to decline, while textile enterprises were not active because of tight capital chains, and the entire cotton textile industry chain was running poorly. Now the cotton market is like Xiao Xiao's autumn wind. How can we get a word "worry"?

    主站蜘蛛池模板: 国产一级片网址| 2021韩国三级理论电影网站 | 97高清国语自产拍中国大陆 | 精品无码国产自产在线观看水浒传| freexx性欧美另类hd偷拍| 又粗又硬又大又爽免费视频播放 | 91大神在线看| 么公又大又硬又粗又爽视频| 性欧美乱妇高清COME| 欧洲乱码专区一区二区三区四区| 男女裸体影院高潮| 色综合67194| 黄网址在线观看| 69国产成人精品午夜福中文| 亚洲av成人一区二区三区在线观看| 免费在线看黄网站| 四虎影院的网址| 国产在线国偷精品免费看| 国产精品99精品久久免费 | 欧美交换乱理伦片120秒| 男女午夜性刺激| 精品人妻一区二区三区四区在线| 西西大胆午夜人体视频| 高清一级淫片a级中文字幕| 日本三级韩国三级美三级91| 中文字幕免费在线看线人动作大片| 亚洲精品美女在线观看| 免费在线h视频| 免费无码成人片| 全彩无翼口工漫画大全3d| 啊老师太深了好大| 国产av无码专区亚洲a∨毛片| 国产亚洲蜜芽精品久久| 国产人人为我我为人| 国产人成精品香港三级在| 国产在线视频网站| 国产人与zoxxxx另类| 国产99久久精品一区二区| 四虎地址8848最新章节| 另类ts人妖一区二区三区| 制服丝袜日韩欧美|