Long Yue And Other Synthetic Leather Enterprises Have Been Well-Known Trademarks In Wenzhou.

In November 3rd, the Wenzhou industrial and commercial bureau announced the tenth enterprise that won the famous trademark in the city.

This is another new achievement after the whole industry has been awarded 24 famous brands above the municipal level and a well-known trademark.

Brand building is the only way for the development of modern enterprises, and so is the synthetic leather enterprises in Wenzhou.

Today, as the market is becoming saturated and raw materials are increasingly rising, the way to brand is becoming a breakthrough for enterprises to grow and expand.

As a pillar industry in Wenzhou's economic development, Wenzhou's synthetic leather industry has achieved a series of gratifying achievements in recent years. The total industrial output value accounts for 50% of the whole country, and its products occupy half of the domestic market share. The Longwan synthetic leather industry ranks among the top 100 industrial clusters in China.

Nowadays, Wenzhou synthetic leather enterprise has gradually developed from quantity economy to brand economy.

Long Yue company -- advanced management and upgrading quality dragon Yue company has always attached great importance to brand building, and has passed a series of quality system certification in recent years.

On the basis of the title of famous brand products of Wenzhou in 2005, it was awarded the title of famous brand in Wenzhou.

A series of achievements shows the strength of the Dragon jump brand building.

Long Yue staff told reporters that the quality management of the Dragon management attaches great importance to the close cooperation of all staff.

The company often organizes staff training to establish product quality awareness.

Taking quality as the center and promoting the improvement of operation method, technology and management system, enterprises will grow continuously in the fierce competition environment, so as to meet the demand of the market for high quality and high taste products.

Long Yue company has a unique business philosophy: speed, innovation, teamwork, service, value and sharing.

Fast and innovative is the fundamental competitive advantage of enterprises. The company aims to build an innovative environment that allows employees, customers and suppliers to participate actively.

The excellent team with service as the starting point can truly satisfy customer satisfaction and ensure the company's sustainable operation and profitability.

The company takes service as the driving force to motivate employees to grow up and become a multi functional worker.

The significance of value lies in rational sharing. The company's operation is to use technology and speed to create value, emphasizing the sharing of knowledge and ideas is the most important part of the concept of dragon jump technology.

Long Yue company leaders said: "the company will continue to implement six business ideas, and constantly improve the quality system construction.

And constantly introducing and training scientific and technological personnel, research and development of high-end products leading the market trend, thereby promoting the company's product quality continues to a new level.

Zheng Mao company, the right to counterfeit, safeguard the quality, brand building and quality of products are inseparable. The company has always adhered to this idea and always put the quality of products in the first place, and put forward the slogan "today's quality is tomorrow's market".

The leaders believe that quality is the core of enterprise competition, and also the lifeline of enterprise development. If enterprises want to survive and develop for a long time, they must follow the development path of quality and efficiency, and rely on scientific and technological innovation to implement brand strategy.

Within the company, a system of counterfeiting and safeguarding rights was established, which was led by the sales department, and was responsible for the maintenance of trademarks. It regularly reported the use of trademarks to the company. For trademark infringement reporting information, trademark rights protection agencies were required to investigate, collect evidence and deal with them in the shortest possible time.

At the same time, we should establish a file for counterfeiting and protecting rights, establish and publish a hotline to protect the rights of the public, and give certain rewards to the whistleblower.

For a long time, the company has persisted in focusing on quality, carrying out technological innovation, constantly adjusting product mix, excavating market potential and providing quality service to customers.

At present, the synthetic leather company produces PU shoes, leather, luggage leather and other products. It has the characteristics of good breathability, wearable and strong leather, and is well received by the majority of users. The market share is increasing year by year.

Sales network coverage is large, not only in the country has a large number of customers, but also exported to Europe, the United States and Southeast Asia in many countries and regions.

Hao Lai Bang company, the quality control of process inspection and check, is a guarantee for her famous trademark.

He has a comprehensive quality management system.

The company strictly controls the raw materials of the products, and the unqualified materials will never enter the field.

Internally, the company carefully checks the quality of product testing. Every process in the production process is inspected by the inspection department for semi-finished products, so that the unqualified products are not allowed to leave the factory.

Under such strict control system, the company's regular sampling inspection for three consecutive years is qualified products, and has won favorable comments from customers.

In addition, the company often pays regular visits to customers and adjusts their work reasonably according to their opinions. It has won a good reputation in the market and has continuously increased the market share of the company's products.

While checking the quality of products, Ho Lai Bang attaches great importance to various staff training, and often organizes employees to participate in public welfare activities.

In June this year, the company uniforms dressed in anti drug publicity activities, organized in July to participate in the integrity convention activities in Longwan District, set up a special security team, regular fire safety exercises, fire knowledge publicity.

The company official said: "we should not only seek the speed of enterprise development, but also focus on the market reputation of product quality and the improvement of public awareness, and attach importance to talent strategy. This is the way for healthy development of enterprises."