Home Textile Industry: How To Move From "Edge Industry" To Stage Center

In October 18th,

Before fuanna, in Shenzhen, Tencent launched the "housing plan", with the highest borrowing of 300 thousand, and the alleged form was greater than the content.

The market value of fuanna, which is only billions of dollars, is dwarfed by Tencent, which has a market value of 300 billion.

Fuanna's "1000 package plan" makes people feel the courage and boldness of the company's chairman Lin Guofang Superman, such as a blockbuster, causing waves of public opinion.

Before that, "

As a branch of traditional industries, with the decline of textile enterprises dominated by state-owned enterprises, the home textile industry has also been in a "marginalized" position for a long time.

Before 1996, the home textile industry existed in the form of simple products such as quilts and quilts.

Compared with other industries, the consumption culture and home textile culture of home textiles started relatively late, including those in developed countries.

After 2000, China's real estate industry was singing all the way. As a real estate related industry, China's home textile industry has entered a period of rapid development. Product categories have gradually extended to towels (towels, bath towels, etc.), quilt (bedsheets, quilt covers, etc.), blankets (carpets, tapestries, etc.), belts (frills, trims, etc.), curtains (curtains, shower curtains, etc.), bags (clothing bags, storage bags), kitchen cloth (tablecloths, napkins, etc.), sofa and various cushions, etc.

Under the background of "big home textile", home textile and how to buy and how to match it is a process to improve the quality of life of the whole nation.

In the process of promoting the development of domestic textile culture, Fu Nan and other industry leading enterprises are indispensable.

According to the practice of developed countries, the share of home textiles in the textile and garment market can reach three points in the mature period, and in Japan, it is as high as 40%.

According to statistics, the per capita consumption of household textiles in China is 27% lower than the world average.

With the improvement of the quality of life and the renewal of consumption concept, the demand for home textile consumption will gradually increase and the potential for future development will be enormous.

Lin Guofang, chairman of fuanna, said in an interview that in the next 10 years, the annual growth rate of the home textile consumer market will not be less than 20%, while the per capita consumption increases by one percentage point, the annual increase of demand is about 30000000000 yuan.

With the upgrading of home textile consumption, the concentration degree of the industry will also be further improved, which is very good for leading enterprises with core competitiveness.

It is based on the determination of future development that the capital market, as a market vane, also responded to the value of fuanna in advance. Since its listing in Shenzhen Stock Exchange in 2009, fuanna has become one of the 50 companies in the Shanghai and Shenzhen two cities and even one of the top 50 companies with the highest returns.

In October 12th, fuanna just released the three quarter earnings forecast, the 1-9 month net profit of the newspaper forecast increased by 50%-70% compared with the same period last year, which has been revised up again to an increase of 70%-90% over the same period.

The company has been rated as the "most potential" Star stock by many organizations.

In the words of a stockholder, "such arrogant figures, even Real Estate Company, which have always been regarded as profiteering industries, are only enviable."