Kangnai Shoes Sell Well In Paris

Chen Bangzhu, President of China Quality Association, said to Zheng Xiukang (left) that the award was harder than listing.

7 excellent enterprises such as Kangnai Group Co., Ltd., Chengdu aircraft industry (Group) Co., Ltd. were recently awarded the highest award in the national management field, "the National Quality Award".

This is the only enterprise in China's fashion industry and shoe industry to win this award. It is also the third Wenzhou enterprise to win the award after CHINT and Delhi.

Gu Xiulian, vice chairman of the Standing Committee of the National People's Congress, attended the meeting and presented the prizes.

On the day before the awarding ceremony of "quality, social responsibility - enhancing international competitiveness", Kangnai opened another store in France, where its $150 leather shoes were sold out.

At present, 90% of the purchasers of Kangnai stores in France are locals and tourists from all over the world, and the proportion of overseas Chinese among the main customers has been reduced to about 10%.

Local people say they like Kangnai leather shoes because their quality can match the world famous brand, and of course, the price is also attractive.

The national quality award is the highest award in the field of management in China. Like the Baldrige prize, it is awarded only to outstanding enterprises that achieve outstanding performance.

Chen Bangzhu, President of the China Quality Association, believes that the selection procedure of the national quality award is more complicated than that of the listed companies.

Zheng Xiukang, chairman of Kangnai group, lamented that Kangnai's "National Quality Award" was never achieved overnight. Kangnai has gone through 28 years from excellent to excellent. This is a pformation process of accumulation, technological lead and innovation.

In August 8, 1987, after Hangzhou's Wulin gate burned Wenzhou's inferior leather shoes, Wenzhou's leather shoes were in a low ebb.

Although the quality of Kangnai leather shoes is excellent, "under the nest, there is an egg".

In order to revive the shoe industry in Wenzhou, Kangnai founder Zheng Xiukang set foot on the solution.

In the 18 months, he went up and down the south, and then traveled across the sea to Italy, the world's shoemaking kingdom.

In Italy, he was shocked by the modern shoe making equipment and exquisite manufacturing technology, and he saw the hope of Wenzhou shoe industry and even the Chinese shoe industry through technological pformation and industrial upgrading.

In 1989, Zheng Xiukang returned home for the two time to start his own business, and then carried out a fruitful technological upgrading project. He invested 1 million 200 thousand yuan in that year, and built the first mechanized cross section assembly line in Wenzhou, leading the Wenzhou shoe industry to bid farewell to the manual operation stage.

Later, he spent more than 100 billion yuan on several consecutive occasions, and introduced the world-class shoe making equipment, so that Kangnai's manufacturing equipment and technology reached the leading position in China.

The industry began to spread widely such a saying: "China's footwear industry to see Wenzhou, Wenzhou footwear industry to see Lucheng, Lucheng shoe industry to see the the Great Wall (now Kangnai)."

In 1999, Kangnai became the first shoe manufacturer in Zhejiang to win the well-known trademark in China.

In 2002, Kangnai also won the honor of "China's famous brand products" and "state inspection free products".

In 2005, Zheng Laiyi, vice president of Kangnai, began to preside over the national quality award. This graduate student who graduated from the shoe industry and management major of Ford University in Germany has come up with the idea that winning the prize is not a goal but a means. Kangnai would rather win the prize later and stand up to the harsh test of the consumers in the international market.

In this way, Kangnai people began to spend 3 years to create a solid award.

In 2006, Kangnai store opened into the commercial gold zone of Paris.

So far, Kangnai has opened 120 stores in Europe, America, Asia and Africa.

Chen Shineng, President of the China Light Industry Federation, believes that Kangnai is the first enterprise to win the National Quality Award in China's shoe leather industry. Meanwhile, it has stood the test of the international market, which means that China's footwear industry has begun to rely on its quality to become an international market.