China'S Shoe Industry Takes The Road Of High Tech Development

The list of 30 candidates for the 2007 brand China Annual person was announced in Beijing State Guest Hotel. Ma Yun, Yuan Longping, Ang Lee, Ning Gaoning, Yu Minhong and others were shortlisted. Qian Jinbo, a young leader of the shoe industry, led the red dragonfly to focus on scientific and technological innovation in 2007. He first introduced high technology into China's shoe industry, breaking through the bottleneck of China's shoe industry development. In recent years, China's shoe industry has an average annual growth rate of 23%, which is much higher than the growth rate of China's GDP. At present, China's total production of small shoes has reached more than 2.6 million in terms of technical innovation, which means that China's total production of shoes has reached more than 2.6 billion The bottleneck of Chinese shoe industry development. ? ???? 2007 can be said to be the brand year of red dragonfly. In the face of the development status of China's shoe industry, Qian Jinbo, the leader of red dragonfly, boldly tried to open the way with scientific and technological innovation. In June, he joined hands with RSscan, the world's top shoe technology enterprise, to take the lead in bringing international cutting-edge shoe technology into China's traditional shoe-making industry. In July, it spent 200 million yuan to establish China's first sports shoes R & D and production base In September, it created a new mode for Chinese private enterprises to integrate into the international industrial chain; in September, China's first pair of sports shoes, the crystallization of scientific and technological innovation, was launched. At the same time, Mo Wenwei was signed as the product spokesperson, which strengthened the fashion elements of the brand, and triggered a new round of shoe industry innovation revolution in China; in October, the first red dragonfly GT (integrated) store opened in Wenzhou, expanding innovation to sales Sales terminal. The success of this series of large-scale innovation measures not only injects a profound connotation of scientific and technological innovation into the Red Dragonfly brand, but also has more important social significance: it breaks the bottleneck of China's shoemaking industry, which is characterized by low technological level and lack of independent innovation, and effectively improves the position of China's shoe industry in the international industry chain. ? ???? In the development process of red dragonfly, in addition to scientific and technological innovation, Qian Jinbo also connects China's shoe culture with its own enterprise's future. While many domestic shoe-making enterprises are still focusing on product sales, red dragonfly has made a forward-looking choice to take brand building as the breakthrough point for enterprise development, and take Chinese shoe culture as the carrier to continuously implant profound cultural connotation for the brand, Created a number of Chinese shoe culture, let people understand that the long-term vitality of consumer products comes from cultural connotation. With the globalization of culture and economy, the meaning of brand is becoming more and more international. It is not only the driving force for the sustainable development of enterprises, but also a successful brand represents the development level of a certain industry in a country, and can even become the carrier of national culture. Mr. Qian Jinbo was selected as the Chinese brand figure in 2007. From another aspect, it is the epitome of the internationalization of Chinese shoe industry brand.