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    The World Economy Continues To Slump &Nbsp; &Nbsp; China'S Garment Industry Is Still Developing Well.

    2011/10/20 18:13:00 74

    World Economic Downturn And China'S Development

    In October 20th, China's clothing association hosted China.

    clothing

    The conference was held in Beijing.

    Chen Dapeng, executive vice president of China clothing association, made a report on the work of China Garment Association, and reviewed the world economic market and China.

    Economics

    The current situation and trend of the market development are summarized, and the general situation of China's garment industry in the first half of 2010 and the first half of 2011 are summarized, and the new features of the industry development are summarized. At the same time, the work situation of China Garment Association is briefly reviewed, and the conception and arrangement for the future work of the association are put forward.



    Chen Dapeng, executive vice president of China clothing association, has made a report on the work of China Fashion Association.


    First, let's take a look at the world economy and market.

    I have an icon here. The picture of the world economy is a chart of the Bank of China Research Institute. We can see from this column graph that although the world economy is still recovering slowly in the first half of this year, the overall growth rate is slowing down compared with last year.

    There is no data in the three quarter. Last year, the whole is down. In the first quarter of this year, there was no data in the 2.5 and three quarters of the 2.8 and two quarter. Now, the downward trend in the three quarter is also obvious.

    The main problem is that after the withdrawal of governments' stimulus policies in the world economic and financial crisis, the whole world economy has not found an internal and sustainable mode of development. Employment in developed countries has been improving very slowly and deteriorating.

    Especially since August this year, Europe's sovereign debt crisis has further worsened and spread, which has also hindered the recovery of the world economy, so the risk of economic downturns is aggravating, so the situation of imbalance has been further presented.


    Let's take a look at several major economies. The United States has been in fact a weak economy and a very high unemployment rate, and the confidence of businesses and consumers is very low.

    The euro zone economy has been shrinking sharply this year. The euro zone's economic growth in the one or two quarter of this year is 0.8 to 0.2, and now it looks close to the edge of recession.

    Although the economy of emerging market countries is maintaining growth trend, the regional differences are relatively large, and the key problems are shrinking in the whole outer region. Under the impact of the international excess liquidity, financial stability has also been affected. The economic growth rate has slowed down, inflationary pressures have increased, and the risk of stagflation has increased.

    In September this year, the international monetary economic organization made a forecast of economic growth this year and next year. The whole forecast is down 0.3 this year and 0.5 next year. It is not expected to be very good. It is the responsibility of politicians and bankers. The uncertainty and instability of the world economy are increasing.

    Under such circumstances, the market situation in the whole world is also not optimistic. The key to market demand lies in the lack of fundamental impetus for the recovery of market demand, the decline of consumer confidence and the fact that market expectations do not show any substantial improvement.

    Let me briefly review the world economy and market situation.


    Let's take a look at China's economy and market.

    We have a better understanding of China's economy. Generally speaking, we have a basic judgement. Our economy has maintained steady growth since the beginning of this year. But with the increase of inflation pressure, the growth rate of China's economy is gradually slowing down.

    China's economic growth in the first quarter is 9.7, the two quarter 9.5, the three quarter of the current data has not yet come out, the overall economic environment has become more complex.

    So this year, as a whole, there are several big problems in China's economy. One is the rising price of production factors and the shortage of external demand, resulting in a marked decline in the growth rate of our industrial production.



    Chen Dapeng, executive vice president of China clothing association, has made a report on the work of China Fashion Association.


    The second is to tighten up.

    currency

    Policies have had a great impact on our investment and industrial production activities.


    Third, continuous inflation restricts the actual purchasing power of consumers, and also has a great inhibition on consumption intention and expenditure.

    The six plenary session, which has just concluded, also shows that the task of domestic reform and development and stability is arduous and arduous.

    Premier Wen also said that inflation and our steady and rapid economic development are still difficult.

    On the whole, our basic judgement of China's economy and market is that China's economy is growing steadily, but its growth rate is slowing down and inflation is continuing.

    Especially in investment, consumption and foreign trade, the growth rate of the three carriages is slowing down.

    Under the influence of inflation, the actual growth rate of domestic demand consumption may be lower than that of last year.

    This is a brief briefing and review of the international and domestic environment as well as the basic situation of the market.


    Next, let's take a look at the basic operation of the industry this year.

    We have a basic judgement that the overall operation of the industry has been basically stable and benign since the beginning of this year.

    The development of the industry shows a slowing down trend, the growth rate of production and marketing is slowing down, and the situation of export price and domestic sales is falling.

    The overall development of Enterprises above designated size is good, but the operation of SMEs is very poor.

    Because we can see from the previous analysis of the overall situation and environment at home and abroad that the development of our industry is facing a lot of difficulties and problems this year. The demand for the whole international market has been sluggish, the RMB has continued to appreciate, and the cost of domestic labor is increasing. The price of raw materials is fluctuating greatly.

    Inflation has also greatly inhibited consumption, so I have many exchanges with the industry. In fact, the situation and difficulties faced by the industry this year may be stronger than that in the 08 financial crisis.

    But we should be very objective to see that despite the fact that we are faced with such a complex environment and face so many problems, the industry has generally achieved relatively sound development, basically stable and well developed.

    Why do we say this? Let's talk about a set of data.

    {page_break}


    According to the data of the National Bureau of statistics of the National Bureau of statistics, in the 1-8 month, the enterprises above Designated Size completed 16 billion 13 million garment production, an increase of 10.43% over the same period last year, an increase of 7.82 percentage points over the same period last year.


    In addition, according to customs statistics, clothing exports in the 1-8 months were 100 billion 250 million US dollars and 19 billion 622 million pieces, up 24.8% and 1.8% respectively over the previous year (23.1% of the export unit price increase).


    According to the National Bureau of statistics, the total retail sales of consumer goods in China totaled 114946 billion yuan in 1-8 months, an increase of 16.9% over the same period last year.


    The growth rate decreased by 1.3 percentage points over the same period last year.

    Among them, the retail sales of clothing and consumer goods above Designated Size Enterprises (RMB) were 480 billion 400 million yuan, up 24% over the same period last year.


    According to the China Business Information Center, in 1-8 months, the retail sales of all major retail enterprises increased by 18.94% and retail sales increased by 1.56%.


    According to the National Bureau of statistics, in 1-7, the number of garment enterprises above designated size was 10944, and the number of employees was 3 million 624 thousand and 800, an increase of 8.06% over the same period last year.

    The total industrial output value, main business income and total profit reached three indicators of 29%, 30.11% and 41.39%. The average gross profit margin and profit margin reached 15.27% and 5.33% (the same period in 2010 was 14.66% and 4.9%). The total assets contribution rate and net asset yield rate respectively increased 9.54% and 11.45% over the same period in 2010.


    We can see from this set of data, we should say that the mainstream of our industry development is good, and we can also see some benign changes in our industry from these data. Of course, this is only the situation of more than ten thousand enterprises in our industry, and there are more than 130 enterprises in more than 10000 households at a loss.

    In addition, many small and medium enterprises, especially the export oriented SMEs, face great difficulties and even survival difficulties.

    But in general, because the clothing industry is a highly market-oriented industry, in the face of environmental changes and difficulties, the industry has driven the market as the driving force, accelerating the pace of pformation and upgrading. Our enterprises continue to seek development through exploration and innovation. The whole industry has shown that the adjustment of regional distribution is speeding up, the product structure is further optimized, and the brand operation level is constantly improving.

    We have made progress in science and technology, and we are developing and innovating in business mode, capital operation, resource integration and international cooperation.

    The whole development of the industry and the values of the industry, we think, are developing towards a more scientific direction. We have a small section. We think that in a sense, 2011 is also the year of the handover of the country in 11th Five-Year and 12th Five-Year. In fact, it has become a landmark watershed in the development of China's garment industry, and the industry has entered the new development period of pformation and upgrading. The core theme or the only way out is the innovation.


    Let's give a brief review and report on the basic situation of the industry in the front. Let's tell you about the related work of the association secretariat this year.

    It should be said that this year, the Chinese clothing association secretariat in view of the industry situation, facing the difficulties, we are also striving to promote our industry pformation and upgrading through the development of our related work, hoping to provide more, better or more effective support and help for the industry's innovation and development.

    We have done some work in several aspects.


    On the one hand, in the aspect of industrial research, we should say that this year China Garment Association has increased the intensity of industrial research and operation analysis. On the one hand, we pay close attention to the international and domestic economic situation and the trend of the market.

    On the other hand, through the establishment of information feedback network for key industrial clusters and the field investigation of industrial clusters and enterprises, we understand and track the operation of industrial enterprises, and timely reflect and appeal to the relevant departments on the related problems and difficulties encountered in the development of industries and enterprises.

    Moreover, the association specializes in organizing experts. We have done some special research on some hot issues in the development of the industry, such as the problems of electronic commerce, the problems of capital, the problems of industrial pfer, and the professional market. These special research reports are included in the industry development report prepared by our Association this year for reference by our enterprises.

    The report was actually sent to every representative.


    In addition, the association also compiled the development outline of the garment industry in 12th Five-Year on the basis of the 12th Five-Year plan of the state and textile industry.

    In the process of compiling, this outline should have listened to the opinions of the industry and opened a number of argumentation sessions. At this meeting, we also provided a discussion draft for our development outline in our compilation. Please make suggestions and opinions on this outline. We also hope that this outline will play a guiding role in the development of our industry in the 12th Five-Year.


    The second aspect is information work. In the complex environment and the development of the industry, it should be said that the supply and marketing of information and its value are becoming more and more important.

    On the one hand, the association makes full use of such a platform and channel of China Apparel Association. We even collect and summarize information that will help us in our industry and our enterprises, including information on supporting resources needed in the process of production and operation of our enterprises.


    On the other hand, our magazine and monthly magazine will focus on key issues, major events and some hot issues in different periods of time.

    Through this medium, the association also passes industry related issues, viewpoints and guidance to industry and enterprises.


    The third aspect is quality management. Quality should be the lifeline and foundation of our enterprise and brand development.

    Quality work, whether in the past, now or in the future, should be the top priority of the whole industry, so the association has always attached great importance to quality work over the years.

    The association staff will spend a large amount of time each year to carry out research and sampling work together with the personnel of the national clothing inspection department. This is a job in the industry. The aim is to manage the quality and find problems. Even if communicating with the comrades concerned, we also commend the quality of the sampling process. This year, men's clothing, women's wear, children's clothing and so on have been sampled. We also have a commendation material, which is also in the compilation.


    In addition, it is a standard work. This year, the association has been actively involved in revising standards and guidelines in the relevant departments of the state, and we have intensified our efforts to publicize standards so as to provide guarantee services for the improvement of product quality.

    In July this year, the association organized a delegation to South Africa to attend the TC133 international standard meeting.


    In addition, we know that the mandatory national standard 18401 of this year's national implementation of this standard, the association on the one hand drew the attention of member enterprises, timely understanding of the new standard changes related circumstances, and at the same time to make preparations, and at the same time, we have many times with the relevant departments of the National Standard Committee for the exchange, consultation, hope to set up a year's pition period, do, next year is really mandatory implementation, we have prepared for everyone a year's preparation time.


    The fourth aspect is the work of science and technology. Scientific and technological work should be an important support and cornerstone for the pformation and upgrading of the industry.

    The association's scientific and technological work is based on the Exchange Promotion Conference of garment industry in Shanghai held last year. On this basis, some important achievements in scientific and technological achievements have been promoted in the industry. The focus is on the information construction of enterprises and the integration of two industries and enterprises.

    At the same time, the association has also organized our industry experts to compile the outline of China's garment industry in 12th Five-Year, and strive to provide a systematic guidance for the development of the industry in 12th Five-Year and the progress of science and technology.

    This draft is also in the compilation of information. Please give us some suggestions and comments.


    The fifth aspect is brand building. Brand is the embodiment of the development value of the industry.

    Therefore, the association has been promoting the development of China's own brand as an important work to carry out actively promoting various activities.

    The annual award of China's clothing brand is very well known. This year, the seventh annual award has been held. This activity has played a positive role in promoting the development of China's clothing brand and exchanging and learning from the operation experience of China's excellent brands.

    The activities are not detailed here, but here we would like to thank the new Czech sewing machine Association for its strong support for the China Apparel Association. We also appreciate it and the Chinese independent brand, so that we can all share the same development and thank them very much.


    On the second hand, this year, we have also increased some research efforts in the field of brand research. Because of the annual awards of seven years, the association has already set up a database of Chinese excellent brands. We hope to increase the track and Research on the development of Chinese clothing brands on this basis. In the progress of this strategic work, we hope that the association can take it out next year, and there is a new product for the industry in brand work.


    The third is the outline of the development of the brand industry. According to the 12th Five-Year plan of the national industry, there are two other aspects. One is technology, the first is the brand, and the first draft of the brand development program has been completed.


    The sixth aspect is the work of market development.

    It is well known that China International Garment Fair is actually in late March of each year. The exhibition includes the forum, including the related series of publishing activities and promotion activities.

    This year has been held for the nineteenth time. The overall organization of the exhibition is constantly changing according to the overall industry and market demand. We will adjust or extend the functions of our exhibition.

    Efforts should be made to make the exhibition a platform for business, innovation and collaboration to promote the function of the industry.

    Here is a special introduction to the Beijing brand trend exhibition held in September this year, which is a promotion platform for China's young fashion brand, young designer brand and creative power.

    In fact, it is not only a form of exhibition, but also a young trend culture gathering. Our brand display, brand promotion and young trend art, activities, rock music and extreme sports combine to provide a boost platform for Chinese fashion brand, young fashion and designer brand development, and also promote the development of them and our industry.

    They are still very difficult to develop, they are very small, and their strength is not very strong. If we cooperate with our powerful enterprises, this is what we hope to achieve. We do feel that such a part of the industry is an important added point in the future.


    The other is that we held three years of Chinese creative activities in Paris in Paris. This activity is actually a young designer creative design competition held by the association in China, which is an extension of Europe.

    It is mainly for Chinese outstanding young designers to show their creative works in Paris, and to communicate with European buyers and merchants.

    So in fact, these two activities, the two activities of fashion exhibition and creative exhibition are actually a reflection of the association's concern and attention to creative design. In this regard, cultural creativity and design are indeed a very important part of our industry's pformation and upgrading, our brand building and the upgrading of our soft power.


    Seventh aspects of work, industrial chain collaboration.

    The integration and innovation of the upstream and downstream industry chain is actually an important part of the industry's innovation and development. Therefore, promoting the exchange, interaction and cooperation between the upstream and downstream enterprises is also the focus of our Association's work this year.

    So this year we held a special docking conference of jeans in Xiaoshan. In Hangzhou, we held the activities of fashion women's brand and textile industry docking. These activities are more pragmatic, more business oriented and more targeted. These two activities have been welcomed and praised by participating companies.


    In addition, this year, we launched the ten annual supplier recommendation activities to recommend superior suppliers to industry and enterprises, and to promote deeper collaboration between our upstream and downstream enterprises of garment enterprises, and to integrate innovation and win win development.

    This meeting has noticed that we have a booth with excellent suppliers on the two floor of the conference center. They have some information distribution platforms for you. We hope to promote cooperation between our upstream and downstream businesses.


     
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