Best-Selling "Absence" Menswear: Left To &Nbsp; Right?

JackJones, Zara, CK, Armani, Prada and so on.

As you can see from the table, after the "puberty" of JackJones, Zara and CK, men's wear brands are not very rich.

The Drill menswear brand from Shanghai is a new menswear brand emerging to break the fast fashion market.

Li Yulin, director of public relations of the company, said: "after many brands enter the shopping mall, they only dare to produce" bestsellers "in order to ensure sales. They are very conservative and dare not break through.

This is men's wear.

"Rarely buy clothes in the country. After the buyer filter, there are too few styles.

The price of clothes in shopping malls is very staggering, so I usually go abroad to buy clothes, not to pay customs duties, the price is much cheaper, and there are many choices in style. "

One consumer said.

The consumption habit that has been formed for a long time has caused Chinese men to have no choice or lazy choice in clothing.

China's men's wear has become a "malformed consumption" mode over the past decade.

Designer Ye Yuxuan has a deep understanding of this.

China's men's wear market is very small.

Men have already formed a "three in one" formula for clothing, and work, dinner and outgoing are all clothes, not too particular, dull and conservative.

Ye Yuxuan said: "there is no consumption habit with economic strength, and there is often a lack of taste in consumer demand."

Those CEO who devote themselves to their careers generally do not pay much attention to dressing.

Jobs has been wearing the black top collar sweater, jeans and sports shoes for decades.

There are also some wealthy bosses who are proud to buy "goods".

Most of those who like to show off luxury goods are nouveau riche, but there is not much known middle end brand. For the nouveau riche who do not know the goods, they can not play the role of "showing off the rich" and few people ask for it.