Fashion Voice: Who Will Pay For The VOGUE Modern Night Carnival?

Fashion 's Night Out launched by Vogue

If Fashion 's Night Out is held for more than one night, its

"People like activities," says Michael Gould, chief executive officer of Bloomingdale s department store.

We will launch activities and decorate a new storefront.

This is a part of a department store. "

Thursday is the "good day" for Bloomingdale s, especially the new store of Reiss and Zadig&Voltaire.

But Gould also admits that volume is not directly proportional to the initial investment of department stores.

A Bloomingdale s customer said, "not every Fashion 's Night Out activity can stimulate consumption.

For example, it takes more than an hour to queue up to see Rachel Zoe's true face of Mount Lu, so there is little time for shopping.

"This is a long game, not an activity or an overnight problem."

Gould said, "Fashion 's Night Out looks gorgeous, but the real challenge is how to extend this gorgeous force to the rest of the year."

"I don't mean to rely on one night's activities to measure the value of Fashion 's Night Out," added CEO Brendan Hoffman, chairman of Lord&Taylor department store. "This evening helps us dig out potential customers who have never patronized us before.

After that, they are likely to patronize again and spend more. "

According to Hoffman, the activities on Thursday night are full of crowded crowds - a grand occasion that has never happened before - a few layers are full of people.

Many department stores have invited celebrities, designers and actors to promote popularity, and DJ has brought wonderful music and various cold dishes to entertain customers.

Hoffman said: "the workload is amazing. It's a huge expense to introduce so many passengers into the gate, but I think it's worth it. My team is willing to contribute to this project."

There are also some department store managers whose business vision is not so sharp.

"Nicole Miller's CEO Bud Konheim complained that" Fashion "s Night Out is not a commercial retail activity, but an advertising strategy that is full of flowers, implying that anyone can eat and drink in any department store in New York.

What commercial significance is there? Nothing at all.

Fashion 's Night Out only proves once again that "fashion is full of fun" and does not touch substantive issues at all.

Department stores must please customers, otherwise they will be knocked out.

In fact, we are losing money in participating in Fashion 's Night Out.

A department store CEO, who did not want to be named, said: "if Anna turns Fashion 's Night Out into two years, I will not complain."

The Anna in his mouth is the editor in chief of Anna Wintour, Vogue, and also the initiator of Fashion 's Night Out.

Macy 's department stores will never stand in the opposition camp.

Martine Reardon, executive vice president of marketing and advertising department, said: "this is an incredible market activity.

Let's have a chance to show our awards in fashion.

In the next six months, Macy 's plans to organize related activities at Pioneer Plaza and other flagship stores.

When asked if there was any return on these investments, Reardon replied, "of course.

There are many kinds of activities.

We want to increase sales.

This is the original intention of launching activities - giving people a reason to shop and recreating the social shopping experience of department stores years ago.

"We have attached great importance to this event. The effect in Pioneer Plaza and Chicago must be better than that in shops."

In fact, though the scene is crowded, there are always people who come to see the show and drink free drinks.

"Even so, consumption is still surprisingly large," Reardon said.

Fashion 's Night Out turned Manhattan's meat reservoir into a "big neighborhood gathering". CEO and Sunsan Davidson of Scoop and Zac Posen said, "at first, we were worried that no one would come shopping, but that night the flow of people was like a shuttle, and the volume of turnover was great."

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"Fashion 's Night Out brings great concern to the industry," said Ron Frasch of Saks Fifth Avenue department. "The challenge now is that it becomes a bit like competition between department stores and department stores.

For this reason, we need to do a lot of preparations and on-the-spot work.

Over time, we need to plan more deeply. "

On the same day, part of the Sales Department of Saks' s flagship store went out of business early, sacrificing some business, providing a venue for singers Ne-Yo and the stars of the joy choir.

Lord &Taylor 's, located in the flagship store of Fifth Avenue, attracted more than 15000 shoppers in five hours.

Candy Pratts Price, the creative director of Vogue.com, used the photos of New York City submitted by customers to create a new window.

Beyoncee's sister Solange Knowles served as her DJ favorite background music, and the celebrity Ivanka Trump was besieged. She put down the big lady's shelf and had a close group photo with her customers, and signed the shoes on her new shoe series.

At the door of the shop, the New York Jets Flight Crew cheerleading team gave a wonderful performance and presented a signature calendar.

Macy 's department store held a small concert for Joss Stone in Pioneer Square Park.

Basketball star Amar "e Stoudemire" went to the Impulse Fashion District of the department store with fashion designer Rachel Roy to thank customers for promoting their collaborative design clothing series.

Although Barneys refused to use all the noisy entertainment and game items, it also gained up to 35% sales.

Chief executive Mark Lee said: "we studied the activities of Fashion 's Night Out" over the past two years. Barneys has focused on innovative entertainment activities with designers, and has done musical chairs and table tennis competitions.

This year, we will focus on bringing the perfect shopping experience to our customers. This is also the original purpose of Fashion s Night Out.

We also use this memorial day to raise high donations for charities.

Barneys will donate 10% of its sales to the national 9/11 Memorial Museum.

To mention those who are "rubbing parties", Lee wants to "sincerely do something for real customers, and treat the casual people who are looking for fun in a completely different way."

His colleague, Rogan Gregory, said: "compared with the previous years, this year's activities are nothing bad.

I don't know what the performance of other department stores is, but our Fashion 's Night Out is quite successful.

Everything is worth paying. "

At Missoni boutique on Madison Boulevard, a 25 foot dress with a dress attracted everyone's attention.

The doll's design is based on Rosita Missoni, which celebrates the listing of Missoni's parity series designed for Target.

Diane Levbarg, executive vice president, laughs: "our customers consume many ready-made clothes.

This is our third year participation in Fashion 's Night Out, so far the most successful.

Catherine Malandrino's CEO Bernard Aiden thinks Fashion "s Night Out" has great influence, not only in promoting sales, but also in creating a good atmosphere.

We have harvested new customers who didn't know our brand before. "

Catherine Malandrino sales on that night were two times the same period last year.

"This is definitely a valuable investment," Aiden said.