New Highlight Of Fashion Festival: Creative Fashion Leads The Pformation Of "Ningbo Costume"

Fashion show at the opening ceremony of the fifteenth Ningbo International Fashion Festival.

This year is the 15 year old birthday of Ningbo International Fashion Festival. Last night, the fifteenth Ningbo International Fashion Festival came on the stage.

Compared with the previous sessions, what are the highlights of the current clothing festival? Under the double squeeze of rapid rise in production costs and market shrinkage, what are the effective measures to promote the pformation and upgrading of the garment industry in Ningbo? What are the effective measures for the fifteenth Ningbo International Fashion Festival with the theme of "creative Ningbo and Oriental dress"?

Women's wear Museum for the first time

Creative design plays the leading role

On the occasion of the 15th anniversary, the Ningbo Clothing Fair will be unveiled in a brand new image. The pattern of men's wear, women's wear and children's wear will gradually take shape.

For the first time, the "fashion ladies' Pavilion" was set up.

It is understood that the museum has gathered a number of women's clothing enterprises in South Korea, Hongkong, Shanghai, Hangzhou and Ningbo.

Among them, there are many women's clothing brands such as Taiping bird, fig, de Ma Na, steve&vivian, Yi Si Jun Kai, Dan Kun Yun, Hua Shi Mei and so on. They will play the horn of Ningbo clothing "Ladies' not to be allowed" at the fair.

At the same time, Hangzhou's Katya, name Shah, Bela Vera of Shanghai, and Korean Nabee and other women's clothing brands have joined together. The fashion ladies' hall will become a dazzling sight of this fair.

Men's clothing, Hart Schaffner Marx, YOUNGOR, Shan Shan, Luo Meng, Luo and other first-line brands, as well as S2citylife, hemp family, GXG, gxg1978, Jai Jia Wen, XLMS and other new brands will be unveiled, showing the strength of Ningbo's strong men's clothing.

Many local children's wear brands are exhibiting the highlights of this year's Expo.

In recent years, children's clothing industry is becoming a new hot spot in Ningbo's clothing capital pursuit. Lion Dun, long Long Guotai, Taiping bird and other clothing giants have brought huge sums of money into the children's clothing market.

At this year's Clothing Fair, young children's clothing such as one stop, Shan Shan KIDS, and the new brands of love, Patti, Lai Di Shang, Ma Wei, Barbie Lele, Ma Chai ton, Chun Zi Zi, Didiro, Xiang Ke will be unveiled.

Creative design plays the leading role

The theme of this exhibition is "creative Ningbo and neon Orient", placing creative design in an important position.

During the costume festival, creative design elements can be seen everywhere besides the series activities of Hefeng creative Plaza.

Fashion trends display in autumn and winter.

During the clothing festival, the Organizing Committee of the Organizing Committee and the China Textile Information Center collaborate at the exhibition center to display the trend of 2012/2013 autumn and winter fabrics.

In addition, the International Conference on fashion costumes and films will be held.

China's top designers are coming to Ningbo.

In October 22nd, 11 cutting-edge designers will publish their works at the 6 Hall of Ningbo International Convention and Exhibition Center. Dynamic and static combination will show the future trend of clothing development, providing reference and inspiration for participating enterprises and brands.

The 11 top designers who participated in this event were graduated from the famous department of design department or international famous clothing Institute of Tsinghua University, Hong Kong Polytech University, Milan Fashion Institute, Paris Fashion Association school, London Central Saint Martin Institute and so on. There are returnees from Italy, France and other countries.

Hold the largest "academy pie" youth costume design competition in China.

With the theme of "youth leading China, fashion creating the future", the "pioneer Cup" 2011 China youth clothing design competition highlights material reconstruction, strives for original style, and strives to build a stage for Chinese young fashion designers.

At the same time, the Zhejiang textile and clothing technology Career Academy will jointly display the design works of the graduates from the textile and clothing colleges and universities from the United Kingdom.

We will serve the designers of Ningbo apparel industry.

Through local recommendation and expert selection, the garment Festival Organizing Committee has selected 15 designers serving the garment industry in Ningbo to promote and encourage the development of creative talents in Ningbo fashion industry.

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Articles around the industry

This clothing festival was first led by the Municipal Economic and Information Committee.

According to Zhou Xueming, deputy executive director of the Organizing Committee of the fifteenth Ningbo International Fashion Festival and deputy director of the Municipal Commission of letters and commissions, the fifteenth Ningbo International Fashion Festival will focus on the industry in order to promote industrial pformation and upgrading according to the tenet of "relying on industry, service industry and upgrading industry".

Fashion show is a record.

During the fashion festival, there were 25 brand show shows, including 19 on-site exhibition centers and 6 Sheraton Hotel in Donggang. The splendid brand show activities provided an opportunity for clothing companies and designers to learn and communicate, and also one of the ways to expand their influence and attract consumers.

During the Expo, professional activities on upstream creative design and downstream channel links will be held.

Among them, the China clothing summit forum focuses on the theme of "vitality and change", invites experts and entrepreneurs to carry out dialogues and jointly promotes the pformation and upgrading of garment enterprises.

Zhou Xueming said that during the period of the Expo, the clothing industry themed activities were mainly arranged for the professionals in the clothing industry at home and abroad to participate in the Ningbo conference. They could interact well with the participating brands and further enhance the market competitiveness of Ningbo's clothing.

Innovation of government enterprise cooperation

The Municipal Commission of letters and Information Commission has actively integrated various resources, innovating the mechanism of running exhibitions, and actively exploring the way of market development through cooperation between government and enterprises.

According to the introduction, YOUNGOR group Limited by Share Ltd has become the support unit of this clothing festival, and will participate in the important activities such as the fair, the opening ceremony, the theme evening party and so on.

In addition, Taiping bird group will take part in the closing ceremony of the fashion festival.

It is reported that the brand enterprises as the support unit of the clothing festival, enterprises participate in the preparatory activities of the clothing festival in all directions, this is the first time in the history of the Ningbo international garment Festival.

In addition, the core activities of Ningbo international clothing festival - the fair will take a solid step on the road of marketization.

3 years ago, the organizing committee chose the professional exhibition company as the executing contractor and signed a three year cooperation agreement with the way of competitive bidding.

Through three years of training, the market of Ningbo International Clothing Fair is becoming more mature. After the expiration of the contract, the Organizing Committee of the organizing committee will once again compete for the best in the society and execute the undertaking unit, and gradually achieve the "government led, market-oriented operation".

Electricity supplier docking to promote pformation

Nowadays, the popularity of e-commerce has made the traditional marketing channel somewhat "overshadowed".

The fifteenth Ningbo international clothing festival will provide support for Ningbo garment enterprises to break through in the "cold winter" through the grafting of traditional retail and online retail.

In October 20th, 2011 China Garment Industry Summit on e-commerce applications and the China garment industry Purchasing Association held in Ningbo International Convention and Exhibition Center.

It is reported that the introduction of e-commerce summit and procurement will be the first time in the history of the Ningbo International Fashion Festival.

As one of the important innovative economic and trade activities of the fifteenth Ningbo International Fashion Festival, the clothing industry e-commerce summit was jointly sponsored by the Ningbo International Fashion Festival Organizing Committee, the China Electronic Commerce Research Center and China apparel network. The theme is "how to embrace the wave of e-commerce" in the clothing industry, aiming at providing channels for traditional garment enterprises and e-commerce enterprises to provide docking, and promoting the Ningbo clothing brand "e-commerce" and pformation and upgrading.

During the summit, there will be an e-commerce docking conference called "E+ Wardrobe". Invites Mcglaughlin, Masa Marceau, Yintai, QQ mall, China clothing network and other well-known B2B and B2C marketing websites, group buying networks and retail websites to set up stalls and face to face with many garment enterprises.

During the summit, the "China clothing brand research center" will be unveiled. The 2011 Annual Report on the application of China's clothing industry will be released for the first time, and the 2011 Ningbo Declaration on honest clothing business enterprises will be released.

It is reported that high-level representatives of leading companies such as von Cheng, Mcglaughlin, Taobao, seven grid, Dangdang, Jingdong mall, handshake net, Monroe fashion, Xiu Xiu net and China Post Logistics will attend the summit.