Strategic Plan For West Quanzhou

"Fujian style clothing represented by Quanzhou is not lacking in cultural details, but it lacks the designer who integrates the cultural tradition into the clothing brand."

"The cost of a garment is actually very low, but if you want to make money and sell as high as the international brand, you must rely on original design."

Li Long President Wang Liangxing said.

In recent years, Qipai and CABBEEN have embarked on the red carpet of fashion week in Paris, Milan and New York to enter the international market.

At the same time, Quanzhou clothing has been promoting its brand through various channels. Meanwhile, it has highlighted the brand personality by increasing original design.

Especially in recent years, Quanzhou clothing brand has been working with France, Italy, Spain and other international design teams, while increasing independent research and development, making the brand more international elements, this is the latest attempt of Quanzhou clothing trying to attract overseas consumers.

Learning from western design concepts

If a company wants to have a unique design, the choice of designers is very important.

In recent years, from Wu Xuekai of Qipai and Ji Wen Bo of Li Lang to Daniel Faret of the seven wolves, Fujian garment enterprises have been hand in hand with internationally renowned designers, playing a prelude for their brand expansion and internationalization.

Enterprises invite international famous designers to join, in fact, they hope to help the enterprises in product development, and join the international fashion elements to make products closer to the international trend.

Last year, seven wolves international designer series Saint worth 2010

Not long ago, the left bank costumes were formally signed with Nelly Rodi, the internationally renowned fashion and lifestyle research organization.

The move is the first time that the left bank has been working with the international design firms for the first time. Nelly Roy will provide an all-around brand consultation service for 2012 - 2013 autumn winter /2013 spring and summer.

Like the European design team, the left bank is one of the representatives of Fujian style clothing. Li Lang (China) Limited has invited senior designers in China to invest hundreds of millions of yuan in research and development of fashion design each year, hoping to get higher added value through original design.

It is reported that he has worked with the French fashion union of Paris to improve their design capabilities.

In terms of children's wear, Fujian Green group and KidsGallery, a Spanish brand children's clothing company, reached a strategic cooperation agreement on fashion design.

According to the agreement, by employing senior designer of Spanish brand children's wear as the design director of the company, Green group pferred the design workshop to Europe, adopting the latest and most fashionable design styles and design concepts in Europe and America, combining Chinese elements with the fashion elements of the world.

Spreading Chinese classical elements

"These enterprises are very suitable to build their own brands with the help of European design talents."

Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, said.

More and more clothing companies choose to join hands with internationally renowned designers, which will greatly help the promotion of corporate image and brand to the international market.

Because breaking the homogenization of the garment industry, we must rely on the designers with an international view. We must rely on the unique vision and design concept, grasp the trend of international development in a timely manner and bring the Fujian style garments onto the international stage.

Nowadays, Chinese elements have become an important component of fashion culture in the world.

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Whether it's freehand brushwork, exquisite embroidery, or all kinds of totem representing Chinese culture, Mei Lan Zhu Ju and Jin Long Xiang Yun are skillfully applied to their designs by designers, and the traditional Chinese clothing design concepts such as banners, breasted collar and standing collar are frequently seen on the international T stage.

It is a popular saying in the industry that only the national is the world.