Shaoxing Shoemaking Enterprises Are Going Against &Nbsp And Still Need To Adjust Their Export Structure.

In October,

The positive phenomenon reflected in this case is also corroborated by the statistics just released by Shaoxing entry-exit inspection and Quarantine Bureau.

In the first three quarters of this year, Shaoxing inspection and quarantine bureau area exported 3857 shoes, the value of goods was $88 million 248 thousand, and the export value increased by 19.8% compared with the same period.

Shoe companies benefit from abolition of anti-dumping duties

At present, the export shoes in Shaoxing include rubber shoes, plastic shoes, indoor shoes, safety shoes, snow boots and so on, mainly exported to Europe, the United States, Japan, Korea and other countries and regions.

From the external market environment, this year, due to weak international market demand, labor and raw material costs, RMB appreciation expectations and other factors, shoe enterprises are facing a grim business situation, but the export of footwear industry in our city is strong against the trend, so that many shoe enterprises are very surprised.

Chen Li, manager of Zhejiang Baili shoe industry Co., Ltd., told reporters that the situation began to improve in June, because from March 31st this year, the European Union stopped 16.5% of China's footwear industry.

However, some enterprises that export less to EU have limited influence. Zhuji Guangyou Shoes Co., Ltd. mainly exported to Japan, Middle East and other regions, and the responsible person said, "at present, there is no plan to increase exports to the EU."

He explained that the company's customers are relatively fixed and will not change at any moment.

It takes time to understand habits and run in to meet new customers.

Shaoxing shoe companies still need to adjust their export structure

Although the EU has abolished anti-dumping duties on footwear companies in China, it should not be blind and objective, and shoe companies still need to have a sense of crisis.

Because Chinese shoe companies are taking an increasing share in the European and American markets, European and American shoe makers will not give up.

Reporters learned that, after the EU ended the anti-dumping duty on leather shoes, some old shoe makers in Italy and Spain are still actively engaged in the application of the petition.

According to the insiders, the shoemaking industry in our city is at the bottom of the international division of labor. At present, it only stays at the "processing factory" stage with low added value, earning low processing fees, and exporting mostly by OEM. The proportion of middle and high grade shoes and private brands is very small.

Mr. Xu, director of Shaoxing Lanting Pavilion Shoes Co., Ltd. gave an example to reporters. The price of domestic shoes ranged from two or three US dollars to thirty or forty dollars. The price gap is so large that it is not only the cost of production, but also the brand effect.

Some shoe makers in Shaoxing are producing domestic brands such as PEAK, XTEP, Hongxing Erke and so on. The export price of each pair of shoes is five or six times higher than that of the brand without shoes.

"At present, the shoe enterprises in Shaoxing are in a critical stage of pformation, especially to seize the historical opportunity for the EU to cancel anti-dumping duties."

Experts from the Shaoxing inspection and Quarantine Bureau suggest that, in order to resist the risks from the international market, we must extend to the upstream of the industrial chain such as design and development, improve the R & D capability and brand value of the products, develop diversified markets, optimize the structure of export products, and emphasize the construction and protection of independent intellectual property rights.

The pition from the past to the processing of the OEM, the design and production of the entrustment, and the pition to independence