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Analysis Of The Battle Outcome Between Sellers And Taobao In Taobao Mall

2011/10/15 14:45:00 41

Small And Medium-Sized Taobao Mall Sellers Fight Hard

Recently, it was not calm.

Internet

Because Taobao unilaterally raised the annual fee of Taobao mall's service, it was attacked by the small and medium-sized sellers. Even once many large stores on Taobao and the Taobao Juhuasuan group went off the shelves, which caused the domestic Internet to be no less than the impact of the atomic bomb.

The following is the analysis of the end of the industry experts.

Outcome 1: small and medium-sized sellers win

Taobao mall was forced to recover its original annual increase in annual fees. This outcome is naturally what many small and medium-sized sellers want to see, but industry experts believe that the possibility of such an outcome is almost zero.

TaoBao

The small and medium-sized sellers are in an absolutely disadvantaged position. Although a short time through centralized attack means forcing some buyers of Taobao mall to get off the shelves, Taobao has the ability to circumvent the technology. That is to say, Taobao can solve the interference of small and medium-sized sellers through technical means, but by the end of 10, Taobao has already used technical means, although the small and medium-sized sellers who participated in the attack once exceeded fifty thousand people, but the effect is far from the original surprise attack.

Outcome two: Taobao wins.

This possibility, the industry experts believe that to achieve nearly 80%, first of all, Taobao's Ma Yun is a relatively strong person, once identified, things rarely change halfway, and Ma also issued a statement that Taobao mall charging high fees itself is a reasonable coincidence, not because of the collective riots of small and medium-sized sellers and a bit of retreat, and even consider using legal weapons to safeguard their rights, but Taobao even win a victory, can firmly grasp the pricing power in their own hands, but the loss of mass basis is sure.

Many experts are also worried that this may be Ma Yun's dirty trick, even if it wins, it is also supporting their small and medium-sized sellers on the ground, as if water can carry a boat can also overturn, once lost the support of small and medium-sized sellers, Taobao mall can go further still unknown.

Outcome three: government intervention. The government represents small and medium-sized sellers and Taobao.

negotiation

To achieve mutually satisfactory results.

This possibility, the industry experts have only given 20% chance. Indeed, with the positive report of CCTV platform, it has attracted the attention of the relevant departments of the state, because the small and medium-sized sellers themselves are in a loose state. If there is no government backing, it is impossible to negotiate with Taobao, and Taobao may also borrow the authority of the government to make some concessions to the behavior of the private price adjustment, so as to achieve three aspects of satisfaction. Of course, this kind of outcome is acceptable to the small and medium-sized sellers, and the acceptance level of Taobao may be only half, so this possibility is still there.

At present, the mainstream analysis of Taobao's battle with small and medium-sized sellers is also on the top three. No matter how, Taobao unilaterally increases the annual service fee, to a certain extent, it does not regard the small and medium-sized sellers as the same thing, because there is no chance for small and medium-sized sellers to choose before the price adjustment. At this point, Taobao did a bit inhuman, even businessmen Ma Yun should take comprehensive consideration, instead of making money as the core.