The Industry Appealed To Actively Deal With The Failure Of Dongguan Shoe Enterprises.

Dongguan city commerce and Industry Bureau released data show that only in August, Dongguan and

Many shoe traders interviewed believe that

According to the reporter's understanding, Wanli shoe factory, which has more than 500 people in Houjie, Dongguan, fails to support the long-term market downturn.

The shoe factory in Houjie, Dongguan, and the twin mast factory in Humen are closing down in the near future.

The collapse of Wanli and other shoe factories may be seen as a microcosm of the industry downturn.

According to the analysis of the relevant people of Dongguan Leather Industry Association, at present, the footwear industry in Dongguan is divided into two camps. One is that the days of large and medium-sized shoe factories producing shoes for world famous brands are still good. The current market downturn has not brought too much pressure on them.

Another part is similar to Wanli shoe factory such small businesses, equipment can not keep up with, the number of orders is not much, at the moment of high cost, it is difficult to maintain their livelihood.

What puzzles the industry is that in early 2011, the EU has just cancelled anti-dumping duties on leather shoes, but Chinese shoe companies are not easy.

"Since the EU imposed a two-year anti-dumping duty on leather shoes exported to China and Vietnam in October 7, 2006, the EU has continued to rule" extending the anti-dumping duty on Chinese leather shoes for 15 months ".

On the 12 day, at the "10th anniversary session of the Guangdong province commemorating China's accession to the WTO and the high-level seminar on openness, development and innovation", the EU's anti dumping response to China's footwear products responded to the alliance Secretary General Guo Weiwen, saying: "the Chinese government accepted the strong demand of the industry. In the beginning of 2010, the European Union's decision was formally submitted to the WTO organization for a consultative settlement. The final case ended in the EU's decision not to continue taxation in early 2011."

"But business difficulties are increasingly bothering the shoe operators. At the same time, the cost is rising. At the same time, they feel that the government no longer attaches importance to the shoemaking industry, and also has difficulties in recruiting workers, having scruples about moving internally, not knowing how long the orders and costs can last, raw materials and other supporting enterprises. It is difficult for them to migrate alone without forming a centralized production base in the interior of the shoe factories, while the shoe enterprises only migrate to the interior alone and face the situation of imperfect raw materials and processing facilities, all of which have led many entrepreneurs to abandon their business."

Guo Weiwen said, "it is time to maintain the hard won advantage of the shoe industry".

"The competitiveness of China's footwear industry is derived from many supporting developments and stability. This is the reason for the steady cooperation between European and American customers and Chinese enterprises. This cooperation has also strengthened the competitiveness of China's footwear industry."

Guo Weiwen said, "it will take more than ten years to build the industrial base, but the destruction may take two or three years, and it is difficult to rebuild, such as Taiwan, South Korea, Thailand and Philippines, which once had a strong production capacity of shoes. But even if the local government and footwear practitioners want to rebuild the industry, they will not be able to recover."

In Guo Weiwen's view, Guangdong is the most closely associated shoe business with international brands. Whether or not we continue to strongly support the development of footwear industry in Guangdong will be related to the maintenance of the advantages of China's footwear industry.

"Maintaining cost advantages and improving service advantages is the key to maintaining cooperation with international brands."

Guo Weiwen suggested that the shoe companies that have cooperated with international brands for many years can also try to cooperate with domestic brand enterprises that have advantages in circulation channels to develop the domestic market. At the same time, they can also try to establish their own brands and establish circulation channels.

"In 2006, the average price of shoes exported to the EU was 6.3 US dollars, the average price of imported shoes was 26 US dollars, and the volume of imports remained high."

Guo Weiwen said that this shows that China's high value-added brand has great room for development.