Fashion As Food: Emerging Trends In Window Design
take
fashion
Products are displayed like food, which is a new product that sweeps the garment market.
trend
Retailers want to tell consumers that fashion is a must for life.
Almost every day consumers come into contact with the standard food marketing links and are familiar with their skills.
Retailers will do this.
Marketing style
Fashion retailers are introduced to tell consumers that fashion styles are just like food.
The trend is to use traditional food display techniques to imply that fashion products can also feast their minds.
Put the accessories in the container for food and put the shoes on.
Shallow pan
Inside, or the bag is displayed in the glass cover.
Cake rack
Up.
This method also brings a different sense of interest.
The clothing brand JohnnyCupcakes is a pioneer in this kind of window design skills. They decorate all the shops as bakeries.
At the door of the cannbi Street store, a small blackboard with "freshly baked" words greeted guests. The whole wall of the shop was decorated with retro food labels, including "fresh eggs" and canned frosting marks.
The clothing is displayed on the cooked food counter, and the eggs are packed with cartons and takeaway boxes to add interest.
In March, this trend also shrank the Arche store in Las Vegas, where they displayed their shoes on an automatic display rack on the oven.
The rotatable display rack can place more shoes, and the display skills of food display can create more highlights and interesting feelings.
In August, we visited the theFashionDeli fashion store in Cape Town, which takes food as its theme.
They display their costumes in Pepsi refrigerator, cooked food fridge and ice cream freezer, while shoes and accessories are placed in shopping baskets, wooden crates, vegetable shelves or glass jars.
On the blackboard, half jokingly, the words "freshly picked cotton t-shirts" and "fried fry hat scarves" add to the general feeling of supermarkets.
In the window, tables and chairs were even set up to create passions for passers-by.
This trend of window design is beginning to integrate into other product areas, such as beauty and electronic products.
Stockholm's Lush bathes products into colorful multicolor or triangular cheese shape.
At the same time, the Lomography camera store in London created the image of a fish market, decorated with a striped canopy, and publicize its &ldquo "delicious" new camera.
- Related reading
- Innovative marketing | Several Network Marketing Modes Of Clothing Enterprises
- Local hotspot | New Clothing Is Listed, Brand Stores And Shopping Malls Vary Greatly In Price.
- Market trend | Huafeng Spandex Revenue Increase Small Company Suddenly Become The First Big Customer Fog.
- City Express | Inventory Of "Yali Shan Big" Brand To Varying Degrees Of Price Reduction
- Industry dialysis | China'S Manufacturing Brand, Overseas Layout, Heading For The World
- News Republic | Cotton Prices Plummeted, Cotton Is Backlog, But Clothes Are Not Cheap.
- Market trend | Canton Fair: Japanese Buyers' Attendance Rate Is Slightly Reduced. Exhibitors Are Worried About Trade Setbacks.
- Equipment matching | Classification Of Industrial Washing Equipment
- Guangdong | Coach Ploughs China'S Market To Launch China'S E-Commerce Platform At The End Of The Year
- Window display | 童裝陳列需要注意的事項
- Brazil Cotton Is Expected To Continue To Increase Production Next Year.
- Ruby Lin In Life Is Worthy Of The Charm Of The Producer.
- India'S Cotton Exports Are Expected To Expand Due To The Bumper Cotton Harvest And Rupee Weakness.
- After The Lantern Festival, India Cotton Prices Are Expected To Decline.
- 奢華前奏 Ralph Lauren2012手袋搶先看
- 孟加拉反應慢可能錯失大量麻袋訂單
- 70% Enterprises Believe That The Cost Of Raw Materials Is The Biggest Difficulty.
- 倫敦時裝周遭遇模特荒
- The International Economic Environment Is Weak &Nbsp; The Price Of Foreign Trade Marketing Is Declining.
- 2 Printing And Dyeing Enterprises In Shishi To Carry Out Energy Saving Experiments