The Promotion Campaign Of Hui Nationality Headwear Won The First Battle.

Recently, led by the the Ningxia Hui Autonomous Region textile and Light Industry Bureau, the joint Autonomous Region People's Committee and other relevant departments jointly organized the launching ceremony of the Ningxia Hui nationality headwear promotion and promotion event, which is "the promotion of new headwear and the display of Hui women's demeanor". The opening ceremony was held in the Ningxia Hui Autonomous Region's njia Hu mosque square.

The heads of relevant departments of the autonomous region, the representatives of the mosque in Xingqing District, Jinfeng District, Xixia district and Helan County, together with more than 2000 Hui people in Yongning County, enjoyed the new headwear show, and appreciated the times of the Hui women.

The 66 Hui hats of the promotion show were designed by the autonomous region light textile industry bureau after various research and demonstration and market inspection and selection. They were commissioned by Ningxia Huize Clothing Co., Ltd., Mai Liyan Muslim dress design studio, Wu Zhongwan national dress Co., Ltd., and Yinchuan Muslim Muslims company in Yining, 4 Muslim clothing production enterprises, and they were promoted and promoted in the region to replace the traditional traditional blue round caps.

"The national costume is an important embodiment of the national cultural heritage and its own style. It has been enriched and developed in the long historical process and has deeply condensed many factors such as religious belief, national aesthetics, popular preferences and so on," said Longfei, director of the Ningxia Hui Autonomous Region textile and Industrial Bureau.

Starting from the requirement of inheriting and carrying forward the outstanding historical and cultural achievements of the Hui nationality, it is of far-reaching significance to excavate the rich cultural connotation of the nation and combine the aesthetic requirements of the modern Hui women to design, produce, publicize and popularize the new headwear.

It is reported that the publicity and promotion activities have been carried out in Lingwu City, Tongxin District, Tongxin county and Yuanzhou district.

The autonomous region light and Textile Industry Bureau will follow up and classify statistics on the trial marketing situation, and more directly grasp the needs of market consumers, further help enterprises improve their technology and design, and promote the development and design of Hui headwear as a long-term project to benefit people.