L2 Net Loss Is About 5 Million 400 Thousand &Nbsp, And The Brand Still Has Much Room To Expand.

The first half of Fujian business casual men's wear another faucet

During the reporting period, the company's operating income was 1 billion 32 million yuan, an increase of 31.2% over the same period, the average sales price increased by 13.2% to 163 yuan, gross profit increased by 37.7% to 376 million yuan, gross margin increased 1.7 percentage points to 36.4%, and net profit increased 63.1% to 228 million yuan.

By the end of June, the average number of days of inventory turnover fell to 49 days from the 53 day of the end of last year, and the turnover days of accounts receivable decreased from 71 to 70 days.

L2 net loss of about 5 million 400 thousand

It takes time to break even.

Although the company's main brand "Le Lang" turnover and profits have increased by more than 30% over the same period, the performance is brilliant, but the sub brand L2 lost a net loss of about 5 million 400 thousand yuan in the first half of this year, and star Daniel Wu also stopped endorsing the "L2" brand.

The company launched L2 products to the market in July last year. The average selling price of spring and summer products is about 25% lower than that of "Li Lang".

In the first half of this year, the turnover of L2 was 35 million 600 thousand yuan, accounting for 3.4% of the total turnover in China, eliminating all costs and making a net loss of about 5 million 400 thousand yuan.

However, as a secondary and even younger and fashionable sub card, L2's future development still has great potential.

China revealed that the total orders for L2 increased by 135% in the autumn and winter order meeting held in January and April this year. In 2012, the L2 orders increased by 1 times in the spring and summer.

By the end of June this year, L2 had 137 stores.

China said that in the second half of this year, it will continue to optimize and strengthen the development of L2 brand, and the annual target of opening stores has increased to 150-200 on the basis of the current quantity, hoping that the L2 brand will achieve the goal of annual revenue and expenditure balance.

"Le Lang" brand still has great room for expansion.

In the first half of the year, the company's performance was strong, especially in the northwest region, which increased by 48.7% annually, and the company successfully developed the Midwest market.

The company's main brand, "Li Lang", orders for the autumn and winter orders in 2011 will increase by 28% and 34% annually, and the price of products will also increase by double digits. In 2012, the order will be gratifying in spring and summer. The total amount of orders will increase by 28.5% over the same period last year, and the average selling price and sales volume will reach double-digit growth.