Eleven Golden Week Autumn Market "Cold"
National Day
golden week
Lighting the shopping enthusiasm of Quancheng City, the major shopping malls are full of popularity and wealth.
Reporters interviewed today learned that gold, jewelry and other high-value commodities, as well as mobile phones, televisions and other household items are still important contents of holiday consumption for the public.
However, affected by the rising cost of raw materials such as cotton, the autumn market, which has seen the "rising" market all the way, has lost its "Golden Week" style in previous years and encountered the "cold season" of sales.
Clothing wholesale and retail are both sluggish
In Shan Shi Dong Road, Xiushui Street, which is usually overcrowded, is very cold today. Occasionally people come in and go out mostly.
A shopkeeper who runs "army uniform" clothing for a long time says that the price of clothing has increased by about 20% over the same period last year. The volume of pactions has dropped significantly. There are still more people in the two days before the national day. These days are obviously much less. "The price has gone up a lot, and there is indeed pressure on the public.
We also have no way to increase the retail price of materials.
Reporters learned in Cultural East Road, calendar Shandong Road, Quancheng road and other sections, most of the clothing stores have promotional activities, but the promotion war did not attract too many customers.
A large clothing store in Xikou of East culture road is obviously less than the salesperson. A Menswear store owner in the mall said that the price increase is also an important reason for many customers in addition to the busy public outing. The price of trousers is especially strong, and a hundred yuan trousers almost increased by 20 yuan.
Apparel Retailing
Poor wholesalers do not have a very good time.
The business is not good during the national day. In addition to the brief "bustle" on the first day of national day, few people come to buy goods, even more than usual weekend business.
The law of seasonal change of temperature
Since the autumn of this year, the temperature of Ji'nan has been fluctuating. The rainy days at the end of August, and the rapid cooling of the hot season in early September, made some of the major summer wear "ice" instantly, and the autumn clothes went public ahead of schedule. But after the temperature turned, businesses again set off summer clothes and discounted goods.
Sudden cold and sudden heat often happens, which makes people dress a bit "chaotic", but also makes clothing businesses a bit "dizzy", clothing sales "in a mess".
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During the national day, the temperature in Ji'nan is also similar to the roller coaster. It is cold and hot all day, so that clothing stores with large number of summer clothing and autumn clothing can not identify the focus of customers' needs, and the management is not ideal.
Many businesses have said that this year's weather is hot and cold, and the change is too fast, so that they can not operate according to the normal summer and autumn wear season changing rules.
Old discount
The popularity of clothing is still acceptable.
In the face of rising clothing prices, discount or old clothing can be popular.
Reporters in the Shandong Road, Quancheng New Times Square, expensive and commercial stores outside, WAL-MART supermarket and other regions have seen the outdoor clothing "bazaar", cheap thirty or forty yuan, the most expensive is only two hundred or three hundred yuan, attracting many "money bag tight" of the public.
Yan Xiaoyan, who has just graduated from Shandong Normal University for two years, likes to go to the "shopping mall" Taobao with a discount.
She said that her monthly salary of more than 2000 yuan, often feel "overstretched", the new shopping market just listed on the new autumn dress can only look at "clothes" sigh, "most of the clothes in this place are seasonal clothing or inventory, although the style is old, but the quality is still very good, the price is also very cheap."
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