YOUNGOR Men's Wear &Nbsp; Gorgeous Reversion Behind The Three Reload

YOUNGOR is trying to find out its design style. Design After that, the final conclusion is that the display of Chinese men's clothing may be similar to that of the United States, because the two have a diverse and open culture. Since then, YOUNGOR's display design has finally returned to itself.

Behind the gorgeous transformation

The repositioning of flagship stores in Dongdan means YOUNGOR's determination to further strengthen its apparel industry. As China's largest clothing YOUNGOR has been in business for 32 years since its establishment in 1979. Over the years, YOUNGOR's clothing sales and profits are ranked in costumes. industry Top 100, however, compared to the sales scale of the entire enterprise about 40000000000, the annual sales volume of YOUNGOR clothing is only about 8000000000 yuan. In order to maintain the leading position in the fierce market competition, YOUNGOR is further contributing to the development and management of apparel product design and development and sales terminals. Before and after national day, there are many large brand shops like Dongdan flagship store with an area of more than 1000 square meters, opening in Shanghai the Bund, Hangzhou Yanan Road, Xi'an, Harbin and other cities.

In 80s and 90s of twentieth Century, most Chinese garment enterprises were mainly manufacturing industries. With the gradual loss of labor cost advantages, the increase in the cost of transportation and other expenses, and the appreciation of the renminbi, China's clothing industry is generally facing the pressure of transformation. YOUNGOR, which has 50 thousand employees, has been seeking transformation since 2008. The slogan put forward is the transformation from the largest garment manufacturer to the clothing brand enterprise, from the expansion scale to the promotion of value transformation. The reopening of Dongdan flagship store is a symbolic manifestation of this strategic transformation.

The story behind the three reload

This reload is the third decoration of the flagship store in Dongdan. Unlike the previous two designers in France and Italy, the style design was completed by YOUNGOR's own designer.

In 2002, the first decoration of the flagship store in Dongdan was completed by the French. Looking back, YOUNGOR thought that the French brought many fashion elements to the flagship store. The newly decorated Dongdan store caused a sensation in Beijing's clothing industry because of its strong sense of fashion. However, due to the differences in national conditions and brand positioning, sales and services did not bring the desired results.

In the second renovation of the second half of 2007, YOUNGOR hired designers from Italy. Italians bring their unique design culture. The tall Rome column and the empty dome reflect a noble feeling.

In the years of practice, YOUNGOR people have gained more and more insights into their brand positioning, brand style, service objects and service connotation. So YOUNGOR decided to determine its design style. The Dongdan flagship store, which has invested heavily in decorating, has remained clear and functional in its spatial layout. It is steady and fashionable in color selection and lighting selection. Entering the shop, elegant and elegant decoration styles and dazzling fashion clothes make people feel the great stride of YOUNGOR in the garment industry.