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Pirelli World'S First Brand Fashion Flagship Store Held A Grand Celebration In Milan.

2011/9/30 11:03:00 22

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Times First Brand Fashion Flagship Grand Celebration

As a family

High-end

Tire manufacturers, Pirelli and fashion crossover, are the fashion Godfathers in the tire industry. But they always strive for the improvement of tire manufacturing, constantly research and develop more advanced innovation and technology, keep pace with the times, and persist in sustainable development, showing corporate social responsibility for over 100 years.

After the fashion capital, Milan's first brand fashion shop, Pirelli will also enter Brazil, China and Russia to internationalize its fashion.

Milan, September 20, 2011 – the world's first brand of endurance

Flagship

The store P LUNGA held a grand celebration in Milan, Italy.

Fashion, art and technology courtesy to show visitors "Italy customs".

On that day, all the stars in the flagship store were concentrated in the glare of the media from all over the world, together with the guests at the scene to feel the shocking experience of Pirelli fashion.

The shop is located in Corso Venezia, Milan's famous Venice street. This street is permeated with Neo classicism, and it matches the fashionable and modern brand fashion shop.

The fashion shop covers an area of 1500 square meters and is designed by the creative director and architect Renato Montagner. It displays the epitome of Pirelli's Centennial achievements in the art shop, making goods more like pieces of art, aiming at opening a new chapter in brand store design and business services.

The overall layout of Pirelli brand boutique is a product of innovation.

In the innovation of building structure, there are workshop, sound insulation wall, rubber carpet, (first) robot storehouse doorman, Bruno Munari's meow Romeo cat (Pigomma created for Pirelli in 1949, made of black rubber, wire and nylon thread), air bed made fitting room and sailing deck.

The furnishings in the flagship store are all pformed from rubber covered structures and industrial characteristic products.

Pirelli also used the sound insulation wall in the factory to test the tire tread pattern in the global flagship store.

Another representative detail is the rubber carpet. This is the first carpet made of tyre pattern. It has the tire technology and the aura of Oscar. It is the perfect combination of the industrial culture and the P LUNGA image.

In the innovation of fashion art, there are many distinguished services and characteristics.

Customize

The project was first unveiled in this store. First, we saw P. Spoke:, a specialized shop providing tailored shoes, providing the first pair of sneakers with leather soles and flip like socks.

The Gum design area presents a variety of works integrating other brands and combining the essence of P Zero brand.

First of all, Borsalino's tire cap and Valextra's Pirelli Cinturato suitcase.

The most brilliant work in this area is the Holy Trinity created by artist Scott Campell.

The star tattoo artist has many first-line stars including Sting and Orlando Blum, who created the first devil's Diablo Rosso II tattoo tires for the Ducati motorcycle.

It is worth mentioning that the fashion store itself is the ultimate performance of a modular integrated automation system MIRS, which is an acronym for the production of Pirelli tire.

The system has the characteristics of good flexibility, high precision and excellent product quality, and it can shorten production time and improve work efficiency.

Now that these efficient operations are brought into the garment industry, Pirelli has introduced the industrial technology that has never been applied in the retail industry to the store structure and tried it out.

Daily necessities have become a part of people's life.

consumption

People's taste and the opportunity to seize the new trend are also what every industry should do every day. This also profoundly explains another reason why Pirelli's fashion and industry go hand in hand.

The cross border performance in the fashion field named P ZERO originated more than 100 years ago.

In the late nineteenth Century, a raincoat opened the door to the fashion circle for Pirelli.

In 2002, a targeted market research experiment revived the Centennial spirit of Pirelli after a hundred years. Subsequently, Pirelli group decided to make full efforts to develop the fashion industry.

Market research shows that Pirelli has a 40 year old collection of valuable and legendary Pirelli almanac, so the PIRELLI (Pirelli) trademark is also synonymous with beauty, sex appeal and fashion.

Today, Pirelli industrial design project is officially included in the group development strategy plan, and is still following the spiritual imprint of a rubber high-tech.

Marco Terlunketi Provira, President of Pirelli group, said at the event: "P Zero fashion is an important asset to support group business. Fashion, industrial design and industry have always been a part of Pirelli tradition. Pirelli and fashion are deeply rooted in the past.

This is the core of Pirelli group's business.

P Zero fashion is positioned in high-end and luxurious fields that have special preferences for fashion. This is in common with our tire's long-term commitment to R & D, innovation and high technology quality.

Therefore, the industrial design project intersect with the opening of the new shop in Italy, reflecting the spirit of "rubber spirit" of Pirelli, which embodies the creativity in a practical space, and the innovative experience and ability add individuality to Pirelli's products.