When Will Prada Be Able To Really Profit?

In addition to its own

Recently, a consumer showed that in September this year,

Although the outside world is very dislike for plagiarism, CEO, a guest of honor, said at an open forum earlier that "design studio offers many designs and some can not see it."

But it's the responsibility of the studio to agree.

In addition, HM and ZARA are copying, why no one questioned them? "

This bold speech is also interpreted by the public as a pretext and a provocation.

Plagiarize PRADA?

According to consumer prompts, in September 27th, China's capital stock network landed on the website of VCG. In the women's shoes column, there was a "fashionable fashionable sponge cake shoes".

This shoe has four colors and the price is only 99 yuan.

There is also one called "the ultimate fashion frill shoes", the three colors, the price is 99 yuan, this color, pattern and the former is different, the rest is almost exactly the same.

These two shoes are all placed in a prominent position. Consumers are concerned about the fashionable trend.

But consumers may not know that these two shoes are similar to those of PRADA's 2011 spring and summer holidays.

In fact, it is no longer a case of "plagiarism".

A netizen broke the news that she was suspected of plagiarism, the famous designer Flying Mouse and the American T-shirt website Shirt.Woot.

Not only that, its own brand of canvas shoes on the line, plagiarism in the design includes CONVERSE, VANS, CROCS and so on.

WALL? SKATE series canvas shoes are the styles of canvas shoes launched by VCM. According to the founder of VCM, the design of canvas shoes comes from a Spanish studio called Actionshoes.

But this canvas shoe is very similar to the design of the famous American sports brand VANS.

And its "classic low canvas shoes T001" series is also classic with CONVERSE ALL STAR.

When will the 5 round of financing be profitable?

Nowadays, B2C is not the only one selling shirts.

Since 2007, the company has been lucky enough to get $1 million from Vc firm LIAN source and IDG.

Public information shows that as of now, customers have completed the 5 round of financing, financing amount of about $200 million.

With money, it is natural to spend.

All visitors to China's Internet e-commerce, except for financing, is a big hand advertisement.

Vic CEO Chen has predicted that in 2011 it will sell 100 million garments and invest 1 billion yuan in advertising fees.

According to the data of Analysys International, in the second quarter of 2011, the scale of China's B2C market reached 54 billion 260 million yuan, an increase of 172.6% over the same period, of which sixth were customers and the market share was 1.3%.

Even so, van customer has never realized scale profit.

Chen told the media that "in 2011, we will truly achieve scale profits."

Insiders pointed out that the first three stages of garment enterprises development are products, channels and supply chains. Vancl has passed smoothly, and then should go to the "brand" stage.

If consumers are aware of the fact that Vancl has been staying on the Internet clothing, Vancl can only rely on the cost of the super scale route, which will have no future.

However, it is not a simple matter to build up its brand and let it sink into the hearts of the people.

Is it true that "customer taking" is the choice of all customers?