Pinghu Garment Industry: Changing New Clothes In Industrial Pformation

A few days ago, Zhejiang Province

The clothing industry has always been a pillar industry in Pinghu.

In recent years, under the influence of many factors, such as the appreciation of RMB, the price of raw and auxiliary materials and the rising cost of labor, how to get rid of difficulties through pformation and upgrading has become an urgent task for Pinghu apparel enterprises.

Independent innovation drives garment industry pformation

Pinghu garment industry, which started in the 80s of last century, has been dominated by OEM. In the long run, Pinghu's clothing industry has fallen into a passive situation of "dressing for others".

Facing the increasingly severe competition pressure and profit problem, is it still sticking to the position of OEM export, or is it another way to build up its own brand?

China Economic Times reporter recently interviewed in Pinghu found that nowadays, the awareness of brand creation of Pinghu garment enterprises is increasing, and the atmosphere of brand creation is becoming increasingly strong. Under the "forced" of resources, energy and environment, many powerful enterprises have gradually embarked on a road of pformation from both inside and outside to themselves.

Zhejiang Yi Si Jia Clothing Co., Ltd. and Jiaxing University clothing and art design branch cooperation, set up product development center, and jointly create "Yi Si Jia" brand, the company has a sound sales network and multiple outlets throughout the country, at present, the company's domestic sales account for more than 20% of the total sales volume of the company.

From order production to customer development, from pure OEM to independent brand development, Pinghu's local clothing brands such as Yue Lai Chun, Yi Si Jia and Ni Lai Ya are accelerating the pformation and development.