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Anta Hits The List Of "2011 Best Chinese Brand Value List"

2011/9/22 10:36:00 40

September 22nd, "2011 best China"

brand

The value list was announced during the summer Davos forum in Dalian.

Anta, the leader of China's sports shoes brand, has jumped four this year, following its successful debut last year, and is ranked seventeenth in the list.

industry

The highest position.

It is reported that the list is set up and selected by Interbrand, the leading international comprehensive brand strategy consultant and design company.

Data show that its brand value increased by 73% compared to 2010, reaching 9 billion 100 million yuan, forming a huge intangible asset.

Zhang Tao, vice president of Anta, said, "achieving such results is recognition of Anta's brand building in recent years.

Anta

It is an inspiration and inspiration for the road of brand building.

It is reported that Interbrand was founded in 1984 to create brand value research in the industry. Its entire analysis system is recognized as a tool with special strategic management value.

"2011 China brand value list" is the fourth coordinate space for Interbrand to set up brand development for Chinese enterprises based on its original brand value assessment method.

Statistics show that under the background of strong economic growth in China, the brand value of Chinese excellent enterprises presents a collective upward trend.

Reflecting the changing trend of Chinese brands from bigger to stronger, JezFrampton, chief executive of Interbrand global, said: "the brand new pformation of China's excellent corporate brands from big to strong shows the increasingly strong driving force of Chinese brands for business development.

These brands are helping relevant enterprises continuously create new products and services opportunities, develop new forms of channels, and define new consumer value systems.

"Brand supremacy is the core of enterprise's maintenance and the core power to drive the development of enterprises."

Zhang Tao, vice president of Anta, expounded Anta's belief.

From the earliest model of "Kong Linghui +CCTV5", overnight, the name of Anta has spread throughout China.

And then to the sponsorship Volleyball League, CBA, CUBA, known as "China's League engine."

Signing international tennis stars Jankovic, basketball star Scola, Garnett, etc., Anta further shapes its brand in the field of sports.

In 2009, Anta became a partner of the Chinese Olympic Committee. In four years, the award equipment provided by Anta will be on the podium with the Chinese sports Legion.

Thanks to the increasing visibility of brand value, Anta reported in the first half of 2011 that Anta's turnover in the first half of the year amounted to 4 billion 451 million yuan, and became a leader in the sports industry at one stroke.

Zhang Tao, vice president of Anta, said, "next, Anta needs to think about how to further strengthen its brand and to prepare itself for the next round of enterprise development while stabilizing its domestic market position".