Display Management Plan

A good master can display a display space. It can only be said to have basic display skills, and can make an excellent display and planning plan. It only completes the initial work of display management, and how to pfer the brand culture, style, theme, emotion and so on to the users, and to turn the display plan into a commercial activity, and to implement all the shops in the most accurate, effective and timely manner. Therefore, obtaining commercial profits is the ultimate goal of display work. Display management is also the current international brand in China.

The work scope of the display department mainly consists of developing a brand overall display plan, designing a brand quarterly display plan, establishing an effective display management system, implementing a display plan at the sales terminal, and completing the display concept and display skill training of all levels of the brand according to the brand annual marketing plan, establishing the brand overall display plan, establishing the effective display management system, and generally speaking, it includes four main tasks: the overall plan, the management system, the execution supervision and the skill training.

The overall brand image plan, planning scheme, design brand quarterly display scheme, theme display window design plan, display props design scheme are worked out.

(1) before designing various bamboo schemes, we will carry out pre market investigation activities first.

Consumer lifestyle survey

Survey of consumer purchasing trends

Understand fashion trends in the year.

(two) as a display designer, we need to make a comprehensive analysis of related matters.

Brand culture analysis

Product analysis

Marketing plan analysis

Consumer behavior analysis

Sales data analysis

Design theme analysis for designers during the season

Competitor analysis {page_break}

(three) after completing the basic analysis, a display plan can be worked out. The main contents are as follows: F

The theme and overall image style of the performance plan.

Plan outstanding product characteristics

Plan outstanding brand image

Exhibition, display methods and combinations

Display tools for planning

The scenario atmosphere of plan implementation

The artistic expression of the plan is adopted, such as hue, decoration and structural design.

Plan lighting, music and props.

(four) after completing the display plan, the Exhibition Design Institute plan can be worked out.

Study the specific conditions of products, including styles, colors and fabrics.

Analyze the characteristics of brand LOGO and product packaging.