Lack Of Technology And Sense Of Fashion Silk Industry: Groaning In Traditional And Modern Crevice

Editor: China is the world. silk The birthplace is the earliest country engaged in planting mulberry, raising silkworms, reeling silk and weaving silk, and is also famous for its silk. However, as a newly developed silk product, it is a modern one. fashion The industry is a non-traditional silk product. Its traditional and modern interwoven development attracts more and more attention.

June 12, 2011, from Zhejiang Province Silk Association Sponsored by the National Silk information center and China Textile Network, the "2011 China Silk Industry Development Forum" held by Tongxiang International Silk City and Tongxiang silk clothing industry association opened successfully in Tongxiang, Zhejiang.

"In the future, the development of China's silk industry will have the following obvious trends: first, modern silk products with silk based products will replace traditional silk products, and the proportion of domestic products will increase at geometric level. Secondly, silk like home textiles, clothing, accessories, handicrafts and cosmetics will be favored by consumers. As a result, the development trend of modern silk industry will pay more attention to original design, pay attention to science and technology content and functionality, pay attention to environmental protection, green, attach great importance to high added value. Finally, the government, professional market, designers and production enterprises will become four indispensable factors to promote the prosperity of modern silk products in the future." Liu Sheng, an associate professor of Zhejiang Sci-Tech University, said.

Fei Yulin, vice mayor of Tongxiang, was invited to attend and deliver speeches. Qian Youqing, Secretary General of the China Silk Association, Wang Wei, Secretary General of Zhejiang Silk Association, Xuan Youmu, associate professor Liu Sheng of Zhejiang Sci-Tech University, Ling Lanfang, chairman of Silk Road Holdings Group Co., Ltd., Yue Jun general manager of China home textile network, chairman of Tongxiang Long Wei Real Estate Co., Ltd., and Tongxiang local silk enterprise representative, made a brilliant speech. A total of more than 300 people attended the forum.

　　 Popularizing silk task

"In the hearts of people in Tongxiang, silkworms are riches and silkworms, and silkworms are also an important part of local culture. In recent years, with the commercial development and extensive application of silk products such as silk textile, silk clothing, silk ornaments, silk cosmetics, silk industry has been recognized as a relatively independent industry. Fei Yulin, vice mayor of Tongxiang, Zhejiang, attended the forum.

However, a statistical data shows that China's silk consumption accounts for only 4.5% of the world's consumption, and its per capita consumption level is lower. Its per capita consumption is only 2.8% in the US, 3.8% in Japan and 2.4% in India.

"The current silk products can not be widely into the daily life of consumers, for many reasons, for example, fashion sense is not strong, quality is not high, variety is not perfect, designer status is not outstanding." The participants pointed out.

From ancient Chinese poetry, "all over the body, not silkworms" to Medieval French nobility, they are proud of owning silk. Since ancient times, silk is a symbol of nobility. This nobility is enough for China's silk to produce a "Silk Road". However, once the "Silk Road" country is now not even an internationally famous brand, let alone bigger and stronger, many large domestic silk enterprises are only making OEM processing for foreign enterprises, with little profit.

With the clothing of pure cotton, chemical fiber and other fabrics becoming the first choice for consumers, silk products have been out of sight for many years. In Beijing, Guangzhou and other big cities, silk products stores are few and far between. The "cold reception" encountered by silk products is not only related to silk dyeing and finishing technology, but also to the international fashion trend. The traditional meaning is too strong. From this perspective, silk and silk products have gradually lost the attention of young people.

　 Lack of post-processing technology and fashion sense

"The history of Chinese silk is the earliest in the world, and has always been the largest producer and exporter of silk in the world. However, in terms of quality, design and technology, we must realize that our silk is still a weak country in the world, not a powerful country. Liu Sheng, an associate professor at Zhejiang Sci-Tech University, pointed out in his speech that the raw materials of silk products abroad were imported from China, but dyeing and post-processing were all their own, and their market prices were much higher than those of domestic silk products. Although China's silk production accounts for 80% of the world's total output, it ranks first in the world. However, it is ironic that China's silk has no significant advantage in the world in terms of design, technology, quality, technology and so on. Although many foreign enterprises import large amounts of silk raw materials from China, they control their core dyes and post processing in their own hands, thus obtaining most of the profits of silk products.

Many silk enterprises are now exporting, but their profit margins are very low because of their lack of core operational capabilities such as printing, dyeing, technology, processing and design. Liu Sheng believes that the export profit of silk products is low, mainly due to the low added value of technology, processing, printing and dyeing and design. Design and technology reflect added value. If there is no design, it is a substitute for cheap goods. For example, silk is sold very well in Tongxiang, people in winter and warm in summer are very fond of it. But is silk silk quilt only? The quality of silk products is not high enough, the sense of fashion is not strong, and the designer's status is not outstanding enough, which is also one of the reasons that silk products are not valued by consumers.

Zhejiang represents the level of silk and silk in the whole country. It not only occupies half of the country's output, but also has a clear and complete industrial chain. From planting mulberry, raising silkworms to product design, Zhejiang has the advantages of market trading and channels, and the trading information is transparent. However, there are also shortcomings in the development of Zhejiang's silk industry, that is, the overall promotion is not fast enough. The stubborn disease in technology has never been completely solved, and the number of independent brands is not large, the resources are shrinking and the development environment is not good enough.

"China's silk industry must unite and embrace the brand, self-discipline, and win the lofty prestige and high-end position of the silk industry in the international and domestic sectors with integrity." Ling Lanfang, chairman of China Silk Road Group, appealed. {page_break}

　　 Fake silk is flooding the market.

"The stalls sell fake silk or imitation silk. They do not have regular access channels. They are not produced by regular enterprises but are flooded with the market." Qian Youqing, Secretary General of the China Silk Association, said.

The identification of genuine and fake silk is very simple. Whether it is identified from the gloss or hand recognition, the real silk fabric shows elegant pearl luster and soft and elegant handle. On the contrary, chemical fiber fabrics are bright, dazzling, and feel firm. Although some of the silk fabrics on the market are soft in touch, they are dark and have no pearl luster.

In order to standardize the market and win the trust of consumers, China's first professional market, which is mainly composed of silk products, is officially established in Tongxiang international silk city.

Tongxiang International Silk City has five major service functions. The first is the quality inspection center, which not only provides quality identification services for consumers, but also creates a positive brand image for manufacturers. The second is the R & D design center, which helps to develop cocoon silk enterprises with insufficient R & D capability and improve their innovative capability. The third is the information distribution center, holding regular or irregular meetings of various industry forums to provide information exchange services for the enterprises to be settled. The fourth is the Financing Guarantee Center, which provides guarantee services for enterprises in urgent need of financing, and the fifth is the brand promotion center, which provides brand promotion services for the enterprises at the initial stage of brand development. Lin Lili, chairman of Tongxiang Long Wei Real Estate Co., Ltd.

At the same time, in order to highlight the high quality and high grade of silk products and improve the scientific and technological content of Chinese silk, in August 2004, the "high-grade silk" logo was officially launched in China. In accordance with the regulations on the management of high-grade silk signs and the quality manual for high-grade silk signs, enterprises must hang up the "high-grade silk" logo.

1. The silk content of silk raw material is more than 70%, the quality of the silk is up to the national standard or the industry standard; the ecological environmental protection achieves the direct contact with the Eco-Friendly Environmental Indicators of the skin in the national standards of the eco textile standard and the eco textile technical requirements of our country; two, the quality of the other processing products, such as the quality of the processing products such as sewing and other materials, the quality of the internal and external materials, and the internal and external packaging materials should meet the relevant national standards or the ecological and environmental indicators in the relevant national standards or standards. Three, there must be more than two years of production and operation history of the related silk products, and a registered trademark with a certain market share through the ISO9000 quality system certification or perfect quality assurance system.