Perspective On The Development Of Children'S Clothing Industry In Foshan

Business is so cold and so panic that even if someone comes in occasionally, it looks like it's not like wholesale.

For several months, even the rent of five thousand or six thousand yuan is difficult to gather together. At the end of the month, the flower on the first floor of the children's clothing trading center of the city is particularly anxious.

She called old customers, and the other side wondered, "aren't you being demolished?"

Despite the arduous explanation, the demolition of the city children's clothing city, not the children's clothing trading center, but many merchants did not appear again this summer.

The deadline for the demolition of children's clothing in the central city has arrived yesterday.

Although the 300 children's clothing enterprises involved only account for 1/10 of the local market, but the death of the rabbit is a pity.

The decline of "golden signboard"

Pan Zhaozhou is an elder statesman in the circle of children's clothing. The situation reminds him of Hongkong in the 80s of last century.

Similarly, because of urban development and labor costs continue to rise, Hongkong's textile industry was also facing the throes of pformation, and shifted to the Pearl River Delta.

In 1988, Pan Zhaozhou first involved in the textile industry, initially as a printing factory.

At that time, many of his bosses in Hongkong were shouting bitterness, and the peasants in the Pearl River Delta who went to the fields to wash their feet were undoubtedly the biggest beneficiaries of that wave of industrial pfer.

The children's clothing industry in the ring market was also started in this period.

The original children's clothing was made by some family workshops to make the redundant cloth around the knitted fabric factory simply. Because of better sales, more and more people joined the industry.

In the mid 90s of last century, the children's clothing industry was established as the leading industry by the local government.

Now the crowded city of children's clothing is the witness of that glorious history.

In 2000, at that time, the Foshan municipal government and the government of Shiwan district and the central government put forward the idea of building a regional brand for children's clothing industry. The city children's clothing city came into being. When it was formally put into use in 2002, it was the largest production base for children's clothing in China.

"For a long time, we all know," to buy pretty children's clothing, then come to Foshan. "

Pan Zhaozhou said.

As one of the "four big flowers" in the industrial development of Chancheng District, the children's clothing in the ring city was at the same time as the stainless steel of Nanzhuang, Shiwan, Lanshi stainless steel and Zhangcha's knitted fabric, and it was also a national industrial town.

In 2003, the "city children's clothing" rose to "Foshan children's clothing". The city launched the regional brand strategy project of "Foshan children's wear", and presented the overall image of the regional brand on the China fashion week. It represents the fashion trend of children's wear in the domestic children's wear industry, and the whole industry presents a vigorous development trend.

At that time, all of us were ambitious to plan for pformation and to leap from extensive development mode to brand economy.

A large number of bosses from Hunan, Jiangxi and Zhejiang also made their homes south and set up factories to explore gold in the area around the city.

No one expected that in a few years, the situation was going downhill.

The shortage of labor in 2003 led to the first batch of "professional speculation teams" for children's clothing in the central city, and the employment problem of children's wear industry gradually lost control.

In the peak season of production, people pay high salaries for each other, but in the off-season, they abandon them like parlour.

The whole industry is gradually falling into a vicious competition, and the overall quality of the products goes from bad to worse.

Pan Zhaozhou took the latest edition to new customers in Chengdu, Chongqing, Hangzhou and other high-end shopping malls in the year before last. Others heard that they came from Foshan and waved their hands.

Pan Zhaozhou is also

"Foshan children's clothing also has very good brands, such as green frog prince, Karl Fetter and so on, but in general, the wholesale price of low-end products is about ten yuan cheaper than that produced in Dongguan."

In the central city children's clothing trading center engaged in children's clothing wholesale, a flower took a few Dongguan goods and Foshan goods comparison, "this cloth, this work, a look to see it."

Wu Haoliang, Secretary General of Foshan textile and garment industry association, also sighed. "In the textile and garment industry, children's clothing is a promising sunrise industry, but in Foshan, it gives people a sense of sunset industry."

"Regional brand is not called out."

The famous brands such as green frog emperor, Ying Zi Fang, Karl Fetter and Guang Zi Tsai, who are proud of the city's children's wear, have gradually moved away from the ancestral temple streets in the past few years, some of them have gone to Zhangcha, some have gone to Luo Cun and Ping Zhou of the South China Sea.

The local governments in Hunan, Jiangxi, Zhejiang and Fujian have come out with favorable conditions to come to business. Some of them have gone without hesitation. More of them have been rented at the surrounding high prices to reopen their factories. They can hardly give up the good industrial chain of Foshan children's wear.

"But the surrounding lotus seed clothing city, Tian Bian children's clothing city is also not a place to stay for a long time. After a few years, it is difficult to escape the fate of demolition."

At present, Mr. Deng's Jintai clothing company in Hunan now lives in a bowling alley. Some bosses see walking steps, and even move their factories to the vicinity of the subway.

There are villages in the city, there are factories in the village. The lack of planned industrial layout in the early stage has become a difficult knot in the development of children's clothing industry.

Another important production base for children's clothing in the city is the city of TSHa children's clothing, which is separated from the busy Nanhai square or even one lane.

"If this pattern does not change, children's clothing industry will be expelled as an obstacle to urban development."

A child dress owner said sadly, "but can it blame us?

Blame the government for its development in recent years, ignoring the development of the industry.

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Zhang Hongren, an associate professor of the Department of clothing at Guangdong Textile Vocational Technical College, believes that the relocation of the city of Tong Tong City to enhance the image of the eastern city of Chancheng is to adapt to the economic and social development of the central city of Foshan.

But the children's clothing around the city is an influential and cohesive regional brand. If it is relocated, it will be a pity.

"In fact, the government has been saying for years that it is necessary to build regional brand of children's clothing around the city, but regional brands are not shouting slogans, but they must have practical actions and policies to support them."

Wu Haoliang said.

In contrast, Xiqiao textile industry is in sharp contrast.

Under the guidance and support of the local government, Xiqiao has established a unified textile industry base for water supply, gas supply and sewage treatment. It has set up an advanced application platform for public R & D, inspection, education and information, and launched the "Xiqiao light textile" price index.

Wu Haoliang also believes that the lack of planning and guidance is the biggest problem facing the children's clothing.

"Can the development of cities not tolerate industry?"

Shanghai and Shenzhen, which are well planned, are the most concentrated cities of high-end children's clothing brands in China. "A number of excellent international children's wear designers have been gathered in the creative industrial park of Shanghai's No. eight bridge, which has spawned a very large industry."

"The ancestral temple street is so large, so many low rise workshops have to be rebuilt and upgraded. If we can plan as well as Singapore, a high standard industrial area with an area of one hundred or two hundred mu can meet the needs of pformation and upgrading of the whole city's children's clothing industry, and even become a tourist spot. A children's paradise will not hinder the development of the city."

Wu Haoliang said.

Foshan children's clothing urgently needs new headquarters

"Even if the production base cannot stay, we must leave our headquarters in Foshan."

Pan Zhaozhou's view has actually become the consensus of many well-known brands in the industry: "the city children's clothing city has been demolished, but there are many children's clothing industry resources outside the children's clothing city. We hope that we can build a children's clothing enterprise headquarters gathering area in the appropriate area of Foshan, just like the Foshan ceramics."

Pan Zhaozhou's Fengyi garment factory now only has more than 40 workers, mainly making samples, and then subcontracting it to the processing plants in Shaoguan and other places, just like the Hongkong boss and the Pearl River Delta three to one factory.

Although the factory has been moved out, the textile industry occupies an important position in the whole manufacturing and foreign trade of Hongkong.

Hongkong is the third largest textile exporter in the world. At present, exports of textiles are about 10 billion dollars per year.

Many children's clothing owners in Foshan also want to turn Foshan into a production control, R & D and Exhibition Center for children's clothing.

Many bosses have gone directly to Russia to make wholesale.

Zhang Hongren disclosed that at present, the relevant departments are actively seeking to build the industrial pfer base for children's clothing in Foshan, undertake the processing and logistics links of children's clothing, encourage enterprises to produce and move out, leave their headquarters, retain the trading center, and maintain the regional brand of children's wear in Foshan.

But what is the headquarters economy?

Neither the enterprise nor the government has a clear idea.

Unlike ceramic enterprises investing in ceramic headquarters, children's clothing industry has not yet established a real headquarters economic gathering area.

The 2005 children's clothing center, which was put into use in 2005, was sent to become the industry's new product release, business negotiation and trading platform. But as the product plagiarism is serious, the enterprises in the early days are afraid to put the latest products on the shelves. The foreign merchants come over to see only "Foshan children's clothes are so", and the enterprises are gradually withdrawing from the field, and gradually become the wholesale markets of some middle and low end products.

Hu Chunrong, vice president of Foshan city children's clothing association, believes that the development of "Foshan children's clothing" must rise from the processing base of a children's clothing product to the design and development of children's clothing, and the source of children's culture.

Activities such as "China children's wear trends", "China children's Wear Industry Research Report" and "China children's wear design competition" have been held for many years.

However, influenced by the demolition of children's clothing in the ring city, Hu Chunrong's Foshan small model art troupe has made 50% fewer children's fashion trends.

This is not a good trend.

According to the reporter's understanding, the demolition of the children's clothing city in the ring city was actually determined in 2008. At that time, it was originally planned to build a headquarter economic base for the children's clothing industry, but later replaced by the plan put forward by the Chancheng district to create the "Guangfo business capital", the "headquarters economy" should not be allowed to be located in commerce and real estate.

As a city with the economic strength in the forefront of the whole country, Foshan has the advantages of "one town, one product".

In the wave of urbanization, the children's clothing industry located in the Central District of the city has taken the lead in revealing its dilemma of pformation and upgrading. What's the future of the famous industrial town with deep brand accumulation in the pformation of the city?

This may be a problem that many professional towns in the Pearl River Delta have to face directly in the trend of urbanization in the future.