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    Multiple Adverse Factors Interwoven With &Nbsp; Guangdong Garment Industry Has Accelerated Pformation.

    2011/9/21 15:20:00 38

    Factors Accelerate The Pformation Of Garment Industry

    During the 2011 China Liuhua International Fashion Festival and Guangdong Fashion Week held here, more than one garment industry in Guangdong said that Guangdong's garment enterprises are facing new challenges in the face of multiple adverse factors such as the recent rise in raw material prices, rising labor costs and the continued fluctuation of the RMB exchange rate. But it also directly accelerated the pformation and upgrading process.


    In the first 6 months of this year, garment enterprises in the above scale of Guangdong province had completed 2 billion 912 million garment production, accounting for 24.83% of the national total, and continued to occupy the first place in the country's largest clothing production province, but the growth rate slowed down significantly, and the growth rate dropped 8.36 percentage points.


    On the other hand, recent surveys have pointed out that homogenization competition has led to the current Guangdong garment industry falling into a dilemma of "warm boiled frog".


    Pearl River Delta, known for its labour intensive

    Transformation of garment industry

    Obviously, it is urgent that even the famous brand of JEANSWEST International (Hongkong) Limited, headquartered in Huizhou, Guangdong, is exploring new ways.

    Yang Xun, chairman of the company, said JEANSWEST's first step is to increase production efficiency, and the two is to increase sales and offset profits from inflation.

    At the same time, we have innovated our product sales channels. "We have reached an important partnership with Taobao".


    Liu Yueping, President of Guangdong clothing and Apparel Industry Association (micro-blog), told reporters in an interview with China News Agency, facing the test of survival, the most important thing for Guangdong's clothing enterprises is to follow the law of industrial development, "improve the quality of products, cultivate more clothing brands, and intensify the efforts to expand the domestic market".

    He said that Guangdong fashion week, which has been held for ten years, will continue to build a platform to expand brand influence for garment enterprises, especially small and medium-sized garment enterprises.


    A few years ago, Guangdong launched the policy of "changing cage and changing birds" and implemented the outline of the Pearl River Delta reform and development plan.

    Liu Yueping pointed out that the government encouraged the clothing industry to carry out "double pfer" and issued a set of preferential policies.

    In the early years, some garment enterprises in the Pearl River Delta were "aware and inadequate", but now they are "fully aware". Many enterprises are looking for opportunities to pfer and upgrade industries in the pfer.


    Liu Yueping said that the Guangdong clothing industry should use the modern service industry to increase the information technology,

    Electronic Commerce

    And so on in the clothing industry application, develops the high added value, the high growth modern city clothing industry.

    Improving the competitiveness and sustainable development of the industry in depth is an efficient engine for the upgrading and pformation of Guangdong's garment industry.


    Feng Dehu, vice president of China clothing association, said he had encountered challenges of domestic environmental resources and international.

    market

    Impact, cost rise, the rise of the surrounding garment industry and other factors, Guangdong and even the country's clothing industry is facing new challenges.


    Feng Dehu believes that innovation driven, value centered, market-oriented and technological and cultural talents support is the top priority for the pformation and upgrading of the national garment industry in the "12th Five-Year" period.


    It is worth noting that a recent research report released by the Guangdong clothing and apparel industry association pointed out that Guangdong's clothing industry is in a critical period of pformation and upgrading, and that the survival of the fittest is the inevitable process of industrial pformation and upgrading.

    Powerful enterprises in the development through technical pformation, management upgrading and other means to improve production efficiency and enhance profitability.

    Small enterprises with weak strength are weak in competitiveness, and are easily unable to cope with the pressure of operation, resulting in the breakup of capital chain and company failure. In the second half of this year, this phenomenon will inevitably continue to appear everywhere.

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