2011 China International Home Textile Exhibition: Constantly Improving Channels

Nowadays, the complexity of the economic situation has become the catalyst for the pformation of domestic textile enterprises. Facing the unprecedented competitive pressure, the export home textile enterprises will actively explore the way of survival and development more than ever before.

At the current home textile exhibition, Yang Zhaohua, President of China Household Textile Industry Association, has repeatedly stressed that there is still much room for development in the home textile market. Urbanization will further promote the consumption of household products such as curtain cloth, sand issue and bedding.

Enterprises should be good at using exhibition expansion channels to target domestic market.

Willingness to turn outward

At this home textile exhibition, many entrepreneurs said that at present, China's home textile market has great potential. In the next ten years, the domestic textile market will undergo tremendous changes.

According to statistics, the sales of home textile market in China in 2010 has exceeded 400 billion yuan, and this number will continue to grow.

The prosperity of the domestic textile market has attracted many foreign textile enterprises to enter the domestic market.

Shanghai Yi man Qi home Limited has also turned its attention to the domestic market.

The increasingly complex economic situation has also brought some competition pressure to the home textile enterprises which are mainly foreign trade businesses. The large demand in the domestic market attracts more and more foreign textile enterprises to focus their attention on the domestic market.

At home textile exhibition, many foreign textile enterprises said that in a sense, the domestic market is more test than the export business operation ability, enterprises must pay more attention to the precise positioning of products in the domestic market, as well as in research and development, quality management, information management, brand marketing and other aspects of ascension.

Only in this way, can foreign trade be smoothly pferred to domestic market and enterprises will be able to gain a broader market.

Online sales are attracting much attention

When online shopping has become the main shopping mode of office workers nowadays, many home textile production enterprises are beginning to take part in the Internet world.

Chen Yongbing, chairman of violet home textiles, said that with the rapid development of information technology and the popularization of e-commerce, violet home textiles will pay more attention to the improvement of the technological content of products and the use of innovative marketing tools.

"We first launched the brand investment website in the home textile industry, and established the leading position in the industry.

The aim is to promote violet brand to the whole country and the whole world, enhance the brand image of violet home textiles, increase the added value of brand, and provide a fast and abundant information channel for franchisees and consumers.

In the implementation of the franchise mode, we also set up an e-commerce department, independently operating the online shopping brand -- love her good products, and realized the diversification of marketing means.

Most of the target consumers of our online brands come from the post-80s and 90s, while the offline brands are mainly for the post 60 and the 70 post sales.

Now, there is a difference between the two, but with the continuous development of e-commerce marketing, we will carry out control and adjustment according to the changing situation.

Although the overall development of the e-commerce market in the textile industry has been developing rapidly, the domestic e-commerce pattern of home textiles is not yet mature enough, and it is difficult to achieve standardized and unified management in the short term.

Whether it is in the field of C2C, B2C or B2B, it is difficult to fully guarantee the branding and quality of home textiles.

The problems of home textile product quality and brand marketing appear and become the bottleneck of the development of home textile e-commerce.

So far, there are no successful cases in the field of e-commerce in home textile industry.

The lack of star enterprises in the home textile e-commerce field means that many home textile brands have the opportunity to become "home textile e-commerce giants", and whoever wins the market first will win more channels.

The development speed of home textile e-commerce is amazing, but it is far behind the pace of diversification of consumer demand. Therefore, home textile manufacturers should remain calm and steady development in a crowd of applause.

After all, brand strategy is the driving force for the sustainable development of home textile e-commerce.