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Industrial R & D Innovation: Shishi Garment Enterprises Compete For The First Place

2011/9/20 8:52:00 49

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15 years ago, Shishi clothing business can make money, low cost and high profit has become a unique phenomenon in that era.

Now, in the face of all kinds of brands that are rushing to enter, Shishi garment enterprises seek to develop in pformation and upgrading, and use "brand", "high credit", "high quality" and "low price" to cast "firewall", so that enterprises can remain invincible.

Especially in recent years, face to face, excipients, workers' wages, management and pportation costs have increased, Shishi entrepreneurs gradually realized:

Oversupply

If supply is far greater than demand, homogenization competition is fierce and international competition is intensified, only R & D innovation can develop enterprises.

R & D and innovation locomotive development

In recent days, Lin has always been reviewing the tour of Jiangsu Changshu.

In his opinion,

Shishi Costume

The industry started early and developed rapidly.

But now, Changshu, which originally built the stone lions as the OEM producing area, has taken great steps to catch up with the stone lions in the garment industry.

How did Changshu rise rapidly?

R & D innovation.

"We have been away for more than five years in the research and development of clothing.

As long as our R & D innovation mechanism is catching up, the gap between Shishi and other second tier cities will be smaller and smaller. "

"Shishi clothing enterprises attach importance to R & D, which is directly reflected in the design of talent and new products coming out."

Blue mouse dress officials said that in the past ten years, Shishi clothing was in a stage of rapid development, and lion made clothing sold well both at home and abroad.

During this period, clothing distribution centers like Guangzhou and Shanghai have realized the importance of pformation. They shifted the focus of clothing from production to research and development, learning from foreign experience and cultivating sophisticated designers.

At that time, the designers in Shishi clothing factory were also called "designers". They should not only play the edition, do the sample, but also be responsible for contacting the customers and making the after sale order.

"As the soul of a garment enterprise, designers have too much responsibility to live in, and there is no leisure time to concentrate on designing."

The official said frankly, Shishi clothing enterprises "eat one cut and grow wiser", concluded that innovation and R & D is the reason for the development of enterprises. We should use new, unique and fashionable fashion styles to impress merchants.

The soul of designer's R & D

Ten years ago, "minor repairs and small subsidies" were the design features of Shishi clothing industry.

Before the launch of the new season, the style of the previous year is usually taken out for a slight modification and then pushed to the market.

This practice is the lack of confidence and design talents of enterprises, and may also lead to the unsalable sales of new products because of inaccurate grasp of market trends.

"The design and development of clothing enterprises is the driving force for their development. Consumers' consumption habits are changing with each passing day. Enterprises need to pay close attention to international and domestic concerns at all times.

Fashion consumption trend

We have advanced innovative ideas.

Liu Guoqing, a designer who has been engaged in the garment industry for 20 years in Shishi, said that at that time, some enterprises also talked about product development, but there were not many real dares to implement.

Especially for small and medium-sized enterprises, mainly based on OEM, they usually imitate the design according to the samples and market observation provided by customers.

Now, if there is no innovation in clothing design, customers will be rejected by the merchants, and they may not place orders next time. This also makes the garment enterprises of Shishi pay attention to R & D innovation, and treat the designer as the soul of R & D.

For experienced designers, whether in terms of treatment or freedom, there has been a lot of improvement.

Due to historical reasons and special factors, Shishi garment industry has limited R & D capability.

Therefore, in recent years, Shishi has increased its R & D capability and set up various training centers.

At present, more than 600 garment professional designers have been playing an important role in various enterprises.

Stones from other hills establish brand by research and development

Domestic enterprises mature and grow.

International brand names

More and more overseas brands are eager for the Chinese market, and Shishi small and medium-sized enterprises are looking for ways to survive in the cracks.

Especially after the financial crisis, the focus of competition in the clothing industry is "culture", "innovation" and "R & D".

Therefore, the lack of market research and blind obedience behavior is very dangerous for enterprises.

Many people in the industry have put forward: brand development by research and development, and sales driven by brand.

In the era of knowledge driven economy, the position of product research and development is rising day by day, and independent innovation has become the basis for every enterprise to survive, and product development has become the key to success or failure of enterprises.

Shi Wei Qi clothing director said that in order to make breakthroughs in research and development, the business community is thinking, the government is also thinking.

In particular, many garment enterprises maintain close ties and cooperation with the top R & D institutions and institutes at home and abroad. This kind of "industry university research" cooperation mechanism makes full use of various teaching environments and teaching resources, such as schools and enterprises, scientific research units, as well as their own advantages in talent cultivation, combining book knowledge and practice oriented production, practical experience and scientific research practice to achieve a win-win situation.

The development of Shishi clothing industry has made great progress after decades of hard work, and has initially formed regional brand and characteristic economy. The supporting system of garment industry includes the infrastructure, production, entrepreneurial environment and living environment. The government reconsiders the investment in the upstream and downstream industries, so that enterprises can take root in Shishi. These are the advantages of stone lions.

Shishi Designers Association said that the next stone lions should focus on R & D development, research and development to promote brand promotion, so that "Shishi manufacturing" into "stone lions".