Sun Village Clothing Is Moving From Foundry To Licensing.

Recently, the reporter came. Sun Village, Fanchang County The clothing industry park sees a neat and orderly picture: Home textiles The clothing enterprises are all over the park, the factory buildings are uniform, and the surrounding trees are surrounded by vehicles. "The town of Sun Cun is the first town of Anhui clothing, which has now gathered more than 500. foreign trade Textile and garment processing enterprises. Ye Liang, Secretary General of the provincial clothing trade association, said.

However, under the good clothing industry foundation, the development of this clothing town is also hidden crisis: in recent years, with the decrease of demographic dividend in China, the cost of garment processing is getting higher and higher. If we do not build our own brand and blindly follow the path of pure processing, garment additive products will be faced with diminished value and weak competitiveness. dilemma 。

"In the industrial transfer strategy of Wanjiang economic belt, Sun Village clothing is implementing industrial upgrading. Structural adjustment From OEM to licensing. " Ye Liang said. In the production workshop of the largest garment enterprise in the Sun Village garment industry park, the reporter saw that the staff of the sewing teams were busy nervously, while the staff of the Ministry of science and technology were busy designing blueprints to make their own brand characteristics. According to the introduction, "Da Hongying" settled in Sun Village since the end of 2009, and it became the largest garment processing and brand operation project in the region. It not only carried on the processing and production of foreign trade garments, but also launched the independent men's wear brand, with an annual capacity of about 2000000 sets.

In order to win the popularity of local brands, a fashionable fashion show opened in Fanchang County on the evening of September 10th. Heavy curtain Many foreign models put on the local brand clothing of Sun Village and put on the stage to show their charm. "Fashion, atmosphere, looks very good!" Ms. Yao praised the fashion show. On the same day, a "garment industry upgrading and brand clothing forum" was held at the same time. Many people in the industry launched a heated discussion on the channel building and brand growth of clothing brands.

This is like a strong heart stimulant, the clothing entrepreneur of Sun Cun town striving to "start his own brand". The head of a garment enterprise told the reporter with emotion: "processing is earning the meager processing fee, relying on labor cost; the brand earns a comprehensive profit, which is a high value-added market return. Moreover, enterprises with brand names also have advantages in bank credit and development policies.

Independent brand can not only bring sustainable development to enterprises, but also better promote the development of local economy. In this regard, Sun Xiaofeng, a woman worker who worked for more than 10 years in the clothing factory, was very impressed. "Before, my husband and I worked in the garment factories in Wenzhou and Changshu, and the children could only be lost in their hometown. We have come back to work since Sun Tsuen has a clothing industrial park. Now I have more than 2000 yuan a month, and I can take care of my family. When the brand of the company starts, wages will go up. The more we work, the more we will exert ourselves.