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Meager Profit Era: Shoe Enterprises Strengthen Terminal Marketing

2011/9/8 15:47:00 67

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In Quixote's fantasy, the revolving windmill turned into a giant. He fought with the chivalrous spirit of chivalry, and he was thrown into a hut and black and blue.

Nowadays, there are many "fantasies" among the shoe industry colleagues. The bad objectivity in the terminal store market is always attributed to the objectivity of the development of market competition.

The author thinks that this kind of consciousness precisely reflects the outstanding problems of shoe enterprises in terminal shops.

Therefore, it is imperative to strengthen the store experience construction at present.

At the time, the sales promotion potential was limitless.

As we all know, "multi store opening, big shop occupancy and special hall combination" mode has become the "sunflower Treasure Collection" of the current terminal store market.

With the resources of this shop, it was very hot.

Marketing

People are gradually putting the new concept of consumption experience into every detail of store operation.

Such as shop display, series of promotional activities, as well as the layout of shop background music.

First of all, when it comes to the display mode of shops, this year the main trend is to highlight the expression of the core concept of shoe enterprises.

Based on this, shoe companies can display the exquisite craft of shoe products by using high-tech props, prompting consumers to have the impulse to buy shoes in window displays when they first look at the first eye, which is the first effect to be achieved in display experience.

Of course, apart from displaying our commonplace topics, discount sales or discount promotions are also one of the main axes for major businesses to pursue new shops and experience economy.

For example, sales promotion is a hot example nowadays.

Besides,

Shoe enterprises

Shops also offer special offers, discounts, raffle tickets, exchange points, gifts, time limit snapping and other activities.

But in the face of frequent shop promotions, it is difficult for consumers to determine the stable price of footwear products. Even in the long run, consumers will lose the trust that they have originally depended on.

For this reason, the expert of Su Li Dun resolutely put forward the concept of "clear price, real price", that is, the sales and consumption groups of shoe enterprises must be traded according to the marked price, so as to further standardize the management of shoes enterprises' shops and bring more practical store consumption experience to the consumer groups, so as to boost the terminal market to achieve more satisfactory results.

Admittedly, from the basic experience level of shops, the scientific operation of display and series promotional activities is very important.

But from a more comprehensive perspective, the layout of shop background music is also a key element that can not be ignored.

Mid Autumn Festival is coming, let music give store experience a magic.

"Music is the microphone that the shop moves up."

Dr Edinburgh, England, said in a column of shopping guide reading.

In today's diverse shopping experience environment, the setting up of shop music is obviously a must for consumers.

According to the latest media information, most of the domestic consumer groups are dissatisfied with the layout of the background music.

It is generally believed that the volume of background music is too loud, which directly affects the communication between customers and salesmen, especially in the middle aged class.

It is undeniable that the layout of the background music in the store will be indirectly reflected by the pmission of sound waves.

Shoe brand

The culture of terminal store operation and the cultural value of shoe brand covered.

Xi ran, when we entered the major stores and special stores, it is easy to see that pop music has become the first choice for all major businesses to arrange their sensual consumption experience.

However, we often find that in some stores, the selection of background music sometimes depends only on the personal preferences of the staff in the shop, and there is still a lack of scientific planning and layout, which obviously has a certain impact on the customer consumption.

Therefore, we must make sure that different terminal shops have different requirements for background music, and this requires that terminal shops must choose the layout of background music according to their own store characteristics.

Seeing that the annual Mid Autumn Festival is coming soon, some businesses are beginning to consider whether or not to convert the music layout of the shop before the switch to the more festive music as the background, and then launch a series of brand promotion and promotional activities to drive the brand sales of shoe enterprises to achieve new breakthroughs in performance.

It can be seen that the layout of the background music of the shoe enterprises will directly affect the settlement of the consumer's flow to a greater extent, thus indirectly affecting the operation effect of the whole terminal store.

In a word, store experience construction is undoubtedly the core of the terminal market. {page_break}

In view of the different levels and demands of consumer groups, only by effectively combining the display of stores, the series of promotional activities and the arrangement of background music in the store hall, can customers' and market's repeated scrutiny be able to withstand, and then the new shop experience economic development under the background of meager profit will be detonated, creating a distinctive version of Quixote's terminal marketing.