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Chinese Shoe Companies Take E-Commerce High Speed Trains

2011/9/7 8:28:00 61

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E-Commerce Chinese Shoe Enterprises New Revolution

With the deepening of the debt crisis in Europe and the downgrading of us and Japanese bond ratings, the global financial market seems to be once again in the mire of development.

With the continuous expansion of influence, such a turbulent situation has laid a fuse for the new round of economic recession, and has also created difficulties for China's manufacturing industry, which has been in a weak competitive position.

Especially for China's shoe enterprises focusing on foreign trade, on the one hand, they are constantly under pressure from the cost of raw materials, labor and so on. On the other hand, the sharp reduction of foreign orders and repeated bargaining, many export oriented shoe enterprises have embarked on the path of pformation and upgrading, and many shoe companies have begun to attack the domestic market, which is also a group of enterprises that turn to development after the 2008 financial crisis.

China is a large country with a population of 1 billion 300 million, which means its potential.

consumer market

It's huge.

At the present stage of the increasingly mature concept of consumer groups, market diversification is imperative. The more channels people have access to commodities, the more options they will have, and the greater the business opportunities for enterprises.

In the era of the vigorous development of the Internet, the consumer enterprises who know how to graft new services such as the Internet will get more market attention.

Transformation

Enterprises that have entered the domestic market have created opportunities.

Through the e-business model derived from the Internet, enterprises can find excellent partners to communicate with target consumers better, so as to understand and meet the needs of the mass consumer market and realize the sale of goods. Consumers can also buy products that are more affordable through this channel.

Nowadays, e-commerce has gradually entered all aspects of the consumer market, and has also become an important part of the operation of all walks of life, and set off a new revolution in the marketing channel mode of the whole business field.

As a new marketing channel, e-commerce has attracted more and more attention from enterprises and individuals.

Different from the traditional sales channels, e-commerce has more advantages, not only is not constrained by the inherent environmental conditions such as space and time, but also can save more cost funds for sellers, and more appropriately the shopping habits of the main consumer groups.

By making use of the convenience of e-commerce, all participants in the consumer market can get what they want and achieve win-win results.

Throughout the domestic shoe market, some smart brand shoe companies have entered the field of electronic commerce earlier, and have made a good market reaction.

This also provides a good example for the shoe enterprises that sell foreign trade to domestic market. Before the "second financial storm" is about to come, foreign trade shoe enterprises choose e-commerce to find another way, which may weaken the impact of the crisis.

Shoes are the daily life of people.

consumer goods

The demand is relatively large. Traditional sales channels have been unable to meet the needs of the existing consumer groups in pursuit of inexpensive and personalized products. With the help of e-commerce, sales of footwear products can broaden the scope of development for enterprises and strive for more market opportunities.

In fact, compared with traditional stores, e-commerce has changed only in terms of time and place, but the essence of business lies in goods and services.

Therefore, for the fledgling foreign trade shoe enterprises, whether they are self-employed platforms or choose to cooperate with third party websites, they should pay more attention to these two aspects of construction.

The success or failure of market competition depends on commodities, which is the key link to decide whether consumers buy goods or even establish loyalty.

Shoe companies should invest more in product development. In line with the needs of the consumer market, we must spare no effort to ensure the quality of products in the comprehensive coordination of hardware systems such as technology, facilities and operation system.

In this way, products can be presented to consumers in a complete image through the Internet, and diversification of e-commerce marketing channels will enhance the competitiveness of products.

In terms of service, because consumers can not get access to real products and lack real feelings, they must strengthen the quality of their overall services to compensate for their trust in products.

It can display detailed information introduction, clear pictures and other product content, enhance the omnibearing shopping guide to relieve consumers' doubts, and improve the logistics distribution process and after-sales service, so that consumers can get 100 percent satisfaction shopping experience.

E-commerce is not only a sales channel for an enterprise, but also a link between consumers' understanding of brands and enterprises, and the cultivation of consumer market's interest in brands.

E-commerce will inevitably bring about changes in the marketing mode of the consumer and retail sector, but today, with the rapid development of the consumer market, enterprises can only go farther in the road ahead if they adapt to this model.

Some people have pointed out that nowadays consumers are not only choosing online shopping for cheap goods, but also seeking new shopping experiences, personalized products and unique services.

All in all, those who want to succeed in the field of e-commerce will only work hard in the two aspects of goods and services, and continuously improve their comprehensive competitive strength by differentiation strategy, so that we can walk out of a road leading to victory.