Ding Shizhong, Anta'S Board Of Directors, Is Full Of International Confidence.

Recently, Anta, Jinjiang's leading production base in the domestic sporting goods industry, has a busy production workshop, a well ordered production line, and an orderly distribution of goods and materials. It is reported that since the beginning of the year, the base has maintained a 100% full load operating rate.

In August, Anta Publish the first half annual report. The report shows that as of June 30th, sales amounted to 4 billion 451 million yuan, an increase of 28.9% over the same period, and operating profit of 1 billion 96 million yuan, an increase of 22.5% over the same period last year. According to the calculation of the third party market and the interviews of various brand dealers, Anta has become the largest national sporting goods company in China.

In 1994, Ding Shizhong, founder of Jinjiang, founded Anta, which was mainly designed, developed, manufactured and sold. Gym shoes And clothing. In 1997, Anta hired Kong Linghui to endorse and set up a precedent for sports stars to endorse sporting goods. In 2005, it pioneered the establishment of the first sports science laboratory in the sporting goods industry in China. In 2007, it landed at the Hong Kong Stock Exchange and raised HK $3 billion 168 million, setting the highest record of fundraising for Chinese sports brands in overseas capital markets. In 2009, it bought the famous sports brand FILA of Italy, a distributor in mainland China, Hongkong and Macao.

At present, the whole country of Anta shop The number has reached 7844, and by the end of this year, it will be the first to break through 1 in the domestic sporting goods enterprises. In China's sports apparel market, foreign brands such as Nike and Adidas have been dominant for more than 10 years. After the Beijing Olympic Games, Anta raised the banner of national sporting goods and led the domestic sporting goods enterprises to open up territory and face the challenges of international giants. With the rapid rise of many sports brands led by Anta, the monopoly of European and American brands on international competitions is being replaced, and more and more Chinese sports apparel brands are active in the public view.

From sponsoring CBA, national volleyball league matches, Ping Pong Chao, to strategic cooperation with NBA rockets, and then to signing online tennis stars, and becoming Anta sports apparel partner of China Olympic Committee from 2009 to 2012 and partner of Chinese sports delegation, it is gradually becoming the "engine" of all sports events in China.

Every breakthrough in the sporting goods industry will always be Anta. It is the constant innovation and challenge that has made Anta today. In September 2nd, Anta was honored as "fortune" magazine in the United States. It was listed as one of the 25 most innovative Chinese companies in 2011. It is the only sporting goods brand in the list.

"Becoming the largest national sporting goods company in China is far from the ultimate goal of Anta. At present, we have completed the strategic preparations to challenge the international strong brands, and we will push forward the strategy of brand internationalization. Ding Shizhong, the chairman of the Anta board, is full of confidence.