Enter Hengda: A Sample Of Innovation Pformation Of A Private Enterprise

Recently, Zhejiang and other places

During the visit to the technology center of Hengda stock, the reporter found that thousands of square meters of technology center were working on the development of various new products, new materials and new technologies. There were heel impact tests, simulated consumption tests, chemical indicators testing, and so on.

It is understood that Hengda shares 6.2% of its annual sales revenue into technological research and development of enterprises.

Up to now, the company has declared and won hundreds of national patents, and many technologies and products have won national, provincial and municipal awards.

Among them, the "leather seamless bonding technology" developed by Hengda has been awarded national invention patents, "three awards of science and technology inventions of China Light Industry Federation" and "two prize of scientific and technological invention of Qingdao". This technology can increase the utilization rate of leather shoes by more than 7%, greatly saving national resources and promoting the development of the industry.

And a series of new products, such as space waterproof and breathable shoes, massage antiskid shock shoes, GPS positioning shoes, are also in the leading position in the industry. After entering the market, they won the general recognition of consumers.

In 2009, "leather seamless bonding technology research and development project" and "bacteriostatic odor purification shoe production line technology pformation project" became the leather shoes industry two state-level technical pformation project, settled in Hengda.

Many experts exclaim: a traditional industry, a private enterprise, it is hard to imagine that there are so many new technologies, new products and new achievements.

Market innovation: creating a new world of consumption network

Hengda shares is the backbone enterprise of China Leather Industry and vice director general of China Leather Association. "Hengda" is China's well-known trademark and national consumer satisfaction product, but Wang Jiwan is not satisfied with it.

"Creating meet consumer demand is our business mission. We should not only meet the consumer's ideas and needs, but also create new consumer market needs through technological innovation, technological innovation and style innovation."

Wang Jiwan said, "now is the Internet era, also can be said that the Internet of things era, user demand fragmentation, diversification, to quickly and accurately grasp and meet the needs of consumers, must be inseparable from the Internet.

Hengda has successfully made use of the Internet platform to enter e-commerce. "Up to now, Hengda shares is based on Hengda, Adi Lina and the three largest brands of power. It not only sets up direct agents, agents, and joins three dimensional marketing network in the national entity market, but also achieves good results in E-commerce platform, and has a steady network loyal consumer.

At the same time, under the background of international market integration, Hengda shares the strategy of walking on two legs in the domestic market and the international market. It wins the wide recognition of international customers with excellent product quality, advanced research and development design and excellent reputation, and is therefore recognized as the "state export commodity exemption enterprise", which has gained the external market.

Management Innovation: let employees change from "parts" to "engines"

The construction of management system is the guarantee for the healthy operation of enterprises. In 2006, Hengda shares passed the "three in one system certification" of ISO9001 quality management system, ISO14001 environmental management system and GB/T28001 occupational health and safety management system once and for all. In 2008, the company passed the "measurement management system" certification, and persisted in the unification of certification and operation, thus promoting the standardization and standardization operation of enterprises, realizing the pformation from the traditional system centered on function to the modern enterprise management system with the process as the core, and successively won the honor of "China's light industry outstanding performance advanced enterprise" and "Shandong standardized good behavior AAA enterprise".

In order to establish a whole staff innovation atmosphere, Hengda shares not only set up the professional department and the business management department to actively carry out innovative ideas, methods and models, but also incorporated innovation into the company's overall performance appraisal system. From the company executives to all departments, all the innovation indicators were set up, and the Innovation Committee was set up, and the whole process management of project approval, review and verification was carried out regularly.

In the second quarter alone, more than 100 employees reported innovation, creating a direct economic benefit of about ten million yuan.

According to the staff, in the innovation of a three class award, employees can get a reward of ten thousand yuan! Many employees used to be only ordinary workers in the front line. They repeat mechanical actions day after day, year after year, and today's innovative mechanism has made everyone excited. "Lan Gong collection method" and "Dong Zhiqing report system"...

One by one, innovation and invention made Hengda employees an innovative engine.

Cultural innovation is a new energy for employees to be happy.

Hengda attaches great importance to the construction and innovation of enterprise culture.

In today's society with impetuous people, everything looks like money and makes people lose themselves.

Hengda shares not only teaches employees the skills to earn a living, but also teaches employees how to behave.

Dr. Toynbee, a British historian, once said that twenty-first Century is the century of China. The only way to save the world is to rely on Confucianism as the core of traditional culture.

In early 2011, Hengda shares introduced traditional culture into enterprise culture construction, and formulated three year plan and long-term plan to determine the enlightenment year, practice year and demonstration year of Chinese traditional culture.

In the first half of 2011, Hengda shares were introduced into the traditional culture, so that all employees could understand and perceive traditional culture, so as to improve their cultural literacy and moral standards, so as to achieve harmony and happiness, harmony and family harmony.

Chi Shengjie is the production of two factories in the middle of the formation of H line team brush workers, he used to be Internet cafe youth, Internet addiction, absenteeism is a common occurrence.

Learning traditional culture in the company made him wake up and go back to his son.

The "kneeling sheep map" on the model worker's meeting shocked his parents deeply. After that, he didn't go to the Internet bar to play games.

Chi Shengjie washed his mother's feet and helped his mother do housework. He gave up the rest time voluntarily to help the workshop to produce the tail. He enrolled in the company's "disciple regulation" recitation contest, and he wanted to earn a color TV to send his mother.

Hengda culture integrates traditional Chinese culture, modern western management and enterprise's 27 years' innovative culture, forming a unique core cultural framework. Entering into Hengda, you can truly feel the effective integration of modern enterprise management mechanism.

Peter Drucker, a famous management guru, once said, "every organization needs a core capability, that is, innovation". For many Chinese enterprises, the only driving force for the new round of growth is innovation.

This also determines that those who truly practice innovation can become the leader of the industry.

Recently, "the list of Qingdao enterprises' top 100 publicity enterprises" has been released recently. Compared with the "list of top 100 enterprises in Qingdao in 2005", it has been found that 50 listed companies have been listed on the list of top six enterprises six years ago. Among them, some enterprises have been closed down, some enterprises have been reorganized, and some enterprises are not optimistic about their business situation.

This reminds me of what a famous entrepreneur in China once said: Chinese enterprises often lead each other for 35 years.

And carefully studying the list of top 100 enterprises in recent years, we found that in addition to Haier, Hisense and other large enterprises have been top of the list, the ranking of Qingdao private enterprise Hengda shares has been increasing.

Wang Jiwan, chairman of Hengda shares, said: "Hengda has been developing for 27 years now, and it can still grow steadily under the background of global economic integration. It is not only the four integrated innovation of technology, market, management and culture, but more importantly, the strategy of innovative thinking and innovation. This is the soul of an enterprise and the key to an enterprise's continuous pformation and upgrading to adapt to market development."