2011 Dalian Expo Will Highlight Six Points.

China (Dalian) International Garment and Textile Fair (hereinafter referred to as Dalian Clothing Fair) is the earliest and oldest exhibition held in many garment and textile exhibitions in China. In the 1988 of last century, the first attempt of small-scale trade and trade activities based on local light industry was unveiled in Dalian labor park. Since then, along with the transformation of China's economic structure, the Dalian Expo has gone through twenty-three years in the process of development, cultivation and expansion. In this process, it has recorded countless innovations and the first time, making it an indelible contribution to the industry's leading and promoting, brand promotion and publicity, international exchanges and integration, and urban development.

　　 1. Dalian clothing Industrial Cluster The formation of

Since 1988, China's first festival named for clothing Dalian international clothing.

Since the birth of the festival, the garment industry in Dalian has developed rapidly. According to statistics, compared with 1988, the number of employees in Dalian garment industry has increased 2.53 times, the total industrial output value has increased 17.79 times, sales revenue has increased by 19.43 times, the delivery value of exports has increased 20.91 times, the total profits and taxes have increased 9.66 times, and profits have increased 10.74 times. It is obvious that the growth ability and market competitiveness of Dalian's garment industry have improved remarkably. By the end of 2010, Dalian had more than more than 300 garment enterprises and more than 100 thousand workers. Through years of introduction, digestion, absorption and innovation, the production equipment and processing capacity of Dalian garment enterprises have reached the international leading level. Over the past more than 20 years, a large number of old clothing enterprises, such as "Dayang" and "big lining", have been full of vigor and vitality in the market, and the joining of new brands such as "Si fan", "Sang Fulan" and "lucky woman" has made Dalian's clothing industry famous throughout the country. Today, the clothing industry in Dalian has been gradually formed. Men's wear There are some knitted and woven fabrics that have relatively reasonable industrial structure, including women's wear, children's wear, underwear, casual wear, leather goods and accessories.

One of the most prominent ones is Pulandian, Dalian. At present, the city has already formed more than 600 garment and textile industrial clusters represented by leading enterprises such as Dayang and Pakler De, which have more than 160 scale and 80 million garment processing capacity. The annual output value accounts for more than half of the total output value of Dalian's garment industry. It has become the largest suit production base in Northeast China, and is now declaring "the famous city of Chinese suits". And during the exhibition this year, we will organize nearly 50 garment and textile enterprises above Designated Size and more than 1000 square meters, and participate in the exhibition in the name of "Chinese suits".

Two, Dalian Costume Fair Survey

In 1988, the Dalian Clothing Fair did not have any experience to draw lessons from.

In 2002, at the fourteenth exhibition, after the unremitting efforts of the organizing committee, it passed the certification of the international exhibition Federation and became the first clothing exhibition in China to be certified by UFI. This marks the standardization operation of the exhibition has reached international standards and is of great significance for the expansion of the international influence of the Expo. In 2006, the exhibition was co sponsored by the Ministry of Commerce, the China Textile Industry Association and the Dalian Municipal People's government. It was upgraded to the first national fair, and began to establish the function orientation of "overseas brands entering the Chinese market, the publishing window of the popular trend, and the incubator base of domestic independent brands". It started from scratch and explored the first exhibition. It is also the first clothing exhibition in China and has been successful. Since the eighth exhibition in 1996, the new Dalian Xinghai Convention and Exhibition Center has been opened. The exhibition is constantly innovating in the process of internationalization and specialization, and is full of vitality.

Over the past 20 years, the exhibition has introduced more than 600 overseas brands including ELLE, KENZO, SWAROVSKI, D&G, ESPRIT, LACOSTE and MANGO. Among them, only 48 exhibitors of two or three lines in Italy, Spain and other countries participated in the exhibition in 2010. At present, nearly 20 brands such as EUROPEAN CULTURE (Italy women's wear), JOTA+GE (Spanish dress), Futura (Spanish dress), LAGA (Spanish dress), and Dalian (women's wear) have settled in the international fashion brand product exhibition center of 15 Bank of Taiwan. Through the introduction of the international brand agency center, EUROPEAN CULTURE, Byblos and other brands have opened stores in the high-end shopping malls of Shenyang new world, Chengdu group, department store, Hangzhou Tower and so on. JOTA+GE will also open stores in Shanghai's nine light department stores, Hangzhou Tower and other cities at the end of the year.

Review of exhibition in three and 2010

A total of 40 thousand square meters of exhibition space and 1700 standard booths were set up in 2010. The exhibition hall covers an area of 25 thousand square meters, with nearly 500 exhibitors from 15 cities in 50 countries, namely, Italian, western, French, American, Chinese, Japanese, Korean, Australian, Indian, San Marino, Moldova, Hong Kong, Macao and Taiwan. Among them, overseas exhibitors account for about 30%. It mainly displays the top brands at home and abroad, including suit, fashion, casual wear, swimsuit, fur clothing, cashmere wool products, clothing accessories, garment fabrics, accessories and clothing machinery, covering the whole garment industry chain. There are 700 standard booths in the retail store, which mainly sell Dalian's real estate clothing and hot clothing at home and abroad.

During the exhibition, four promotional sessions were organized for the national industrial clusters in Dalian, such as PU Wan new district. The exhibition of all kinds of brands and designers will be held on 8 occasions, including the Chinese clothing honor brand alliance and the "JEANSWEST" casual wear design competition. Hosting the 2011 Taobao Clothing Industry Network Summit 8. International luxury brand construction and other theme forums 2. In the form of four series static display, we forecast the fashion trend of 2011/2012 autumn and winter clothing textiles. Organized the selection of the best unit and brand of the fair, the fashion festival of "Dalian girl" and the amateur fashion model competition in Dalian.

On the 4 day, there were 11688 traders and 30 thousand traders who came from Italian, French, American, Dutch, Canadian, Australian, Russian, Chinese, Thai, Japanese, Korean and Hong Kong, Macao, Taiwan, 14 countries and regions, 20 provinces and autonomous regions in China, brand importers and exporters, agents, clothing chains, and hundreds of high end shopping malls and large trading enterprises in China.

Four, 2011 exhibition basic situation

In 2011, the Dalian fair was divided into two parts: the professional exhibition area and the retail exhibition area. The exhibition area was 40 thousand square meters, 1500 standard booths, and 800 kinds of exhibitors at home and abroad were invited. Among them, overseas exhibitors reached 30%, domestic independent brands and Dalian local enterprises exhibitors accounted for 20%, and textile and clothing accessories accounted for 30%, all higher than last year. The number of professional spectators is expected to reach more than 30 thousand passengers. The exhibition will showcase more than 500 domestic and foreign clothing and textile brands and related fashion brand images; display the creative design concept, achievements and cultural connotations of nearly a hundred Chinese and foreign fashion designers; hold more than 10 domestic and foreign brand exhibitors and brand agents, distributors and purchasers; In accordance with the functional positioning of the exhibition given by the Ministry of Commerce and the China Textile Industry Association, combined with the competitive advantages of the Dalian Clothing Fair for many years, this year's overall positioning is still "an important platform for overseas brands to enter the Chinese market", "the window of fashion creativity and fashion trends", "the promotion and incubation base for domestic independent brands", and the main carrier of local industries. {page_break}

Five, five initiatives to enhance exhibition services

1, pragmatic pre development business docking. After the crisis, many garment and textile enterprises in China are blocked and need to find new overseas markets. The organizing committee will hold a "transnational professional buyers' Association" at this year's Expo. Before the exhibition, merchants are responsible for understanding the needs of domestic exhibitors for overseas markets. According to the demand, the Organizing Committee of the Organizing Committee of the Expo has invited 30 overseas buyers who have purchase intention and orders to open the "transnational professional buyers on-site procurement" exhibition area, and carry out a "one to one" negotiation between the garment enterprises and overseas buyers. This will become a major highlight of this Dalian Expo. We plan to turn this activity into a long-term project of Dalian Clothing Fair, and increase the number of overseas buyers year after year.

2, the strengthening of post exhibition services. The exhibition service items are not limited to pre exhibition and exhibition. The organizing committee also deepens and refines the follow-up service functions of the Expo according to the needs of overseas exhibitors. In the specific work, it provides Chinese market consultation, brand re packaging, domestic agent joining, intellectual property protection and tax extension services for overseas brands. These follow-up services have saved a lot of time cost for overseas customers to enter the Chinese market. Since 2010, the Dalian Free Trade Zone Management Committee has joined the exhibition, making use of its functional advantages and policy advantages of port processing and logistics allocation to provide more convenient, effective and more competitive protection for participants from home and abroad. In order to better serve the work, the bonded area management committee will hold a detailed functional briefing during the exhibition.

3, "learn from each other's strengths" to promote balanced development of regional industries. The "soft rib" of clothing enterprises in Dalian and even northeast China is a supporting enterprise lacking of surface accessories. The radius of procurement is too long, which has a greater impact on the production cycle, clothing cost and style renewal. In view of this situation, the organizing committee has joined hands with Keqiao's China Light Textile City, the largest distributing center for garment accessories and accessories, to organize dozens of garment accessories manufacturers. At the same time, it will also organize the production of these accessories manufacturers to carry out on-site docking with the garment manufacturers in Northeast China, which will help direct trade between the upstream and downstream industries, and make up for the lack of "short boards" for the local garment enterprises in Dalian.

4, e-commerce promotes enterprise development. Since the beginning of last session, the Dalian Clothing Fair has joined hands with Taobao to take the lead in launching the electronic commerce docking service function at the exhibition. It has brought unprecedented development space for exhibitors in the new business competition environment. The new brand "YOUSOKU" of Dayang group has gained unprecedented profits because of its "touch". The organizing committee will intensify its efforts this year to provide more help to garment enterprises from the perspective of retail, domestic trade, foreign trade and industrial chain. Once again, it will join hands with Taobao and Taobao TP (Taobao network partners) to carry out promotion and exposition. Through the grafting of e-commerce platforms and traditional retail channels, the visible consumer market will become infinitely broad, allowing the traditional garment industry to have access to market segments, find and master new channels, and explore new business opportunities.

5, build a platform for cooperation between international talents and enterprises. At this exhibition, more than 10 new designers from France, Germany, Holland, Belgium and Japan will perform their works during the exhibition. The works of these designers are excellent and unique. In view of the huge development space of the Chinese market, they are eager to cooperate with Chinese enterprises and jointly explore the international market. The organizing committee, as required, sets up an exchange platform to invite garment production and processing enterprises from all over the country to join and negotiate with them, so as to promote cooperation between the two sides.

Six, 2011 Dalian Clothing Fair six main points

　 One point: "overseas brand import platform" function is more strengthened.

This year, overseas investment promotion has been intensified, and the channels for overseas brands to enter the Chinese market have been expanded.

1, the exhibition theme of "new night of Paris, Fashion China" and "charismatic Canada" will be added. 8 new designers who are showing off their heads in this year's fashion week in France will be invited to do static releases in addition to the performance of the show. They will also communicate face-to-face with the teachers and students of fashion design major in Dalian's local and overseas fashion colleges. The senior designers in Britain, the United States and Canada will also show the latest design works with 20 top models from Canada.

2, organize more than 40 two or three line brands in Italy, Spain and other countries to form the "European fashion Pavilion". At that time, the organizing committee will organize interested buyers and agents to negotiate on the spot, and join the international brand agency promotion center with its operators and agents to hold the "International brand global partnership annual meeting".

3, jointly planning with the Dalian Free Trade Zone, launching the "free trade zone logistics exhibition function briefing" to provide more practical content and significance for overseas brands entering the Chinese market.

4, a joint signing ceremony was held with the French Federation of industry and commerce, the Economic Counselor's office of the French Embassy in China, and the representative office of France, Le Havre, which became a friendly city with Dalian.

　　 Look at two: for the first time become the new generation exhibition platform for clothing design at home and abroad.

1. based on the platform influence of the Dalian Clothing Fair, JEANSWEST group will continue to cooperate with the Organizing Committee of the Expo this year on the basis of the success of the nineteenth casual wear design competition held last year, and will host the "Twentieth JEANSWEST cup casual wear design competition".

2. Japan's Osaka cultural and Fashion Institute, Japan Kobe arts and Engineering University, Japan vanilla University, Dalian Polytechnic University and other national art colleges and universities will hold "2011 International Fashion Academy Invitational design invitational tournament", "2011 International Fashion Industry and University Talent Training Forum", "2011 International Fashion colleges and universities creative works static exhibition", together to build creative competitive exchange platform.

　 Look at three: "the window of fashion creativity and fashion trends" plays a more prominent role.

Dalian Clothing Fair is the only exhibition in China that persists in fashion trends. It has demonstration effect in the industry. This year's Expo has new ideas:

1. invites international famous brands and designers to organize high quality and high-end fashion shows, lectures and other activities.

2. invites professional art schools at home and abroad, and domestic authoritative trend research institutes to jointly set up a special area of popular trends.

3. cooperate with Taiwan textile and Development Association to hold "2011 Taiwan fashion information and high-tech functional textiles sharing conference";

4. jointly organized the "Dalian girl fashion street shooting" activities with Phoenix network. {page_break}

5, in cooperation with the Japan Fukuoka chamber of Commerce and industry, jointly organize the Japanese "Kai Wai" in China - the large-scale fashion show.

　 Four point: "domestic independent brand and industrial cluster promotion base" trend is more

Obvious.

1. join hands with the new business daily and French fashion L 'OFFICIEL magazine to jointly organize the "China clothing national brand internationalization Summit Forum". Invites domestic and foreign clothing industry to explore ways to create the core values of national brands and promote them effectively, so as to promote the internationalization of Chinese clothing brand.

2. joint international authoritative institutions and fashion media, give full play to the guiding role of public opinion, and promote publicity for domestic independent brands and industrial clusters. In addition to trade matching overseas and domestic apparel industry projects before the exhibition, the supply and demand meeting will be held at the exhibition for garment enterprises and China Textile City Keqiao.

　　 Five point: "the main carrier of pulling local industry" has a prominent advantage.

1. jointly organized by the Municipal Commission of letters and information, organized the Dalian clothing professional exhibition group to showcase the overall image of Dalian's clothing industry.

2., we will continue to hold the exhibition of fine retailing at home and abroad, and hold a joint exhibition with the Dalian Municipal Commission of letters and crafts in the exhibition center.

3., based on the main vein of regional industrial development, we carefully plan related activities and focus on planning the listing ceremony of "Pulandian Chinese suits".

Six point: the opening ceremony of the Creative Service Expo

The Expo will change its form of opening ceremony with innovative thinking and unique perspective. The venue will be changed from the lobby to the exhibition hall. The rostrum will be changed to the T stage, and about 50 domestic and foreign A-level models will be opened, and the "Dalian Tianlun fur" will jointly display the elegant appearance of Dalian's local clothing brand, with a full-featured fashion show full of stylish and romantic atmosphere, with a visual impact.