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K-BOXING, Men'S Professionalization Speed Up

2011/9/1 8:54:00 57

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In August 26th,

K-BOXING

The 2012 spring and summer new conference of RBA's men's clothing was held in Xiamen. In the face of more than three thousand dealers and partners from all over the country, Hong Zhongxin, President of RBA, who has made an annual report on the company's work, has reviewed the success and failure of the brand headquarters in Shanghai for two years.

Be a great company

"Established as the vision of the company," also said that with the gradual deepening of the strategy of "expanding the first tier cities", the pformation process of the professional management of the company will be speeded up.

Reasons for choice

Along with the brand development and the upgrading needs of corporate governance, in 2009, K-BOXING RBA's men chose to apply for the city, and announced that the brand operation control core was officially moved from Fujian to Jinjiang.

Why is it that Xiamen will choose to go far, to give up a lot of strategic convenience and choose a relatively unfamiliar Shanghai?

After two years of silence, Hong Zhongxin explained this for the first time.

"Choosing to come to Shanghai is not because we do better than others, but because we have higher goals."

To achieve this vision, we must choose a road different from others from now on.

"He told the author that perhaps in the short term, the strong fighter gave up a lot of immediate interests, but in the long run"

Going out is the only way.

"Instead of running away from the bottleneck of development in the future, it is better to take this step now.

When looking back at the development of Jin BA in Shanghai for more than two years, Hong Zhongxin used three very many openhouses. "A lot of sharpening, growing up and feeling a lot".

In the past two years, we have encountered too many changes and challenges. The scale of our business is expanding. Our team is also growing rapidly. The company management and operation team has jumped from the 70 who just moved to Shanghai to nearly 500 people.

Diversified new management concepts

And management methods also brought in, so that we can always feel the cultural integration and collision; in two years, from brand strategy to research and supply chain management, from marketing channel construction to full information, there are various new major projects started; and in the past two years, as the scale of enterprises grows, management levels increase, management radius expands, and problems and pains that can be encountered in various professionalization processes, we are all going through one by one.