Big Stores Try Online Group Buying

　　 Shopping mall sends group SMS

The day before yesterday, Miss Gao received a text message from Wuhan Square: Wu Guanghe. Wototuan Join hands in group buying. She then searched the Internet and found that the 3 commodities purchased by Wu Guang during the current group purchase were: the three light cloud buckle sealed box with the original price of 218 yuan, the group purchase price was only 90 yuan, equivalent to 59% off, the Eddie Monto anti mite antibacterial cassia seed pillow with a nominal price of 378 yuan, a group purchase price of 99 yuan, a discount of as low as 74% off, an electric fan with a nominal price of 199 yuan, and a discount price of 148 yuan.

"I didn't expect the shopping mall to join the online group purchase." After a comparison, Miss Gao bought a pair of pillow cores yesterday. Reporters found through the Internet query, as of yesterday morning at 10 o'clock, nearly 100 netizens group bought the pillow.

There is no coincidence. Not long ago, Wuhan Carrefour Join hands US mission network Launched a clothing POLO brand clothing group, the original price of 59 yuan clothing, group buying price of 16.9 yuan, attracted many netizens order. According to Carrefour in Wuhan, after two days, the shirt was sold out.

　 Used to be excluded. Group buying 

Insiders said that in the past, individual group buying websites had published some large group business super group buying information, but they were only limited to store value cards, vouchers, etc. of group buying businesses. Some of them were not actively participating in business super businesses, and some merchants even stayed away from group buying networks. In the first half of this year, a large local businessman also made a clear statement: the purchase of the business card by a group buying network has nothing to do with the business.

But nowadays, traditional Shang Chao has begun to engage in close contact with group buying websites, actively participate in group buying, and commodities have also been extended to everyday consumer goods.

Ms. Hu, who often participates in online group buying, says that group buying is most concerned about the supply and quality problems, and the group buying products provided by the traditional large retailers are relatively reliable.

　　 Popularity is worse than restaurant group.

However, there are also people in the industry who say that there are tens of millions of goods in the large business super market, and only a few kinds of group buying are selected. This restricts the purchase of consumers to a large extent.

"The commodities purchased by these large business groups are probably not for their own use. Even if the quality is good, the discount is very large, and there is no need to make a quick order." Miss Su of Zhuankou also received a SMS from Wu Guang Fa, but she was not prepared to take part in it.

Reporters noted that the group purchase online, Wu Guang, Carrefour and other group buying information, although some people are involved, but with some restaurants thousands of participants, thousands of participants in large groups, there is still a big gap.

According to the analysis of e-commerce, at this stage, from the perspective of sales and passenger flow promotion, cooperation with group buying websites can only play a role in business super enterprises. auxiliary Effect.

　 Physical sales are still stronger than online stores.

Indeed, with the rapid development of e-commerce, Wuhan merchants super traditional retailers have begun to get involved in online business, but most of the sales performance of online stores is far inferior to that of physical stores.

Wu Xianming, an economics and Management School of Wuhan University, analyzes the cooperation between entity merchants and group buying websites. The two sides can learn from each other's weaknesses. For example, the entity business can learn the experience of e-commerce operation, which is a win-win for both sides.

He said that today's group buying websites are mixed up, although the large business super choice is a relatively reliable group buying website, but after entering the field of "network group", it is also a challenge to the reputation and service of traditional businesses. For example, in the initial stage of cooperation with group buying website, maybe a group buying project in a supermarket only has dozens or hundreds of people to join the group. The supply of goods will be quite sufficient, but if the later stage increases with the influence, or the group buys some kind of hot selling goods, there may be thousands of thousands of people joining the group. If the business is not well prepared, there will be a lot of problems such as insufficient supply of products and delivery.