Jinjiang Foreign Trade Shoe Enterprises Try To "Separate Production And Marketing"

The concept of "separation of production and marketing" is no longer new in Jinjiang. Especially in Shoemaking industry Since 2002, Anta has pioneered the management mode of "separation of production and marketing" and has tasted the sweetness. This management mode has been popularized in the brand enterprises of Jinjiang. However, with the increasing cost of management and management, the management mode originally tried by brand enterprises has also spread to foreign shoe enterprises.

Recently, the reporter learned that the Jinjiang foreign trade shoe company, Calais shoe Plastics Co., Ltd. began to transform its management of the production line, and took the first step of "separation of production and marketing". In addition to the Calais League, many foreign shoe enterprises are also making preparations in this regard.

　　 Business owners: reduce waste and standardize management

Reporters learned that the Calais alliance now has 6 production lines. In order to facilitate management, Lin Genghuang, general manager of Calais, has recently divided it into 3 separate factories. Each branch manages 2 production lines, and implements the management mode of separating headquarters from factories and accounting independently.

"We have signed a cooperation contract with the vice president of the production of the three branches, and we will cooperate with the branch plant. Management The way to run a company. Lin Genghuang told reporters that such management reform is mainly aimed at reducing production costs.

It is reported that although the "separation of production and marketing", but because the difference between foreign trade enterprises and brand enterprises is that brand enterprises need to sell, while foreign trade production only needs to take orders. Therefore, more vividly speaking, it should be a foreign trade factory that opens its own "foreign trade company", or vice president of production, "contracting" the processing plant of an enterprise.

"After that, the headquarters is only responsible for receiving orders, and the three production vice president must first quote the order, and the cost saved will be a profit, and a large portion of the profit will be given to the management of the plant." Lin Genghuang said that only in this way can cadres participate in the operation of the company in order to let everyone see their own space.

It is revealed that the Calais company will save the economy. material cost 40% of the profits are given to the vice president of production, and the vice president of production is free to control the payment of this part of the funds.

"Now that competition is so fierce, it has become a breakthrough for enterprises to benefit from management. And to better retain executives, we must give them the platform to let go. Lin Genghuang expressed the hope that this management innovation can help the development of the Calais League company.

　　 Executive: better platform

"The boss said, in the production management can save costs, will be divided into 20% profits as a reward for me." Vice President Ma Wan Cheng, who has worked in Philharmonic sports company for more than 10 years, recently revealed to reporters. "Now the boss has given himself such a reassurance, and with a development platform, he will definitely continue to work."

　 Ma Wancheng is not alone in this view. In fact, many executives of foreign shoe enterprises are looking forward to this mode.

"This kind of management mode is a good platform for executives, and it will surely save a lot of cost, and human resources alone will be considerable." Deputy chief executive makailong, Hongqi Light Industry Co., Ltd. said.

"How serious is the phenomenon of buying workers now, we all know that buying a worker every year will cost 2000 yuan at the lowest market price. Assuming that there are 500 people in a factory, it will cost 1 million. But if it is operated by the vice president of production, the money will be saved. " Mei Kai Long counted the accounts to reporters.

It is well founded that mey long has made such accounts. "Most of the production vice president has his own resources, not his relatives or fellow townsman. Everyone will follow him, and he will not buy this money. This is saved. In addition, many factories have some jobs that are basically fictitious and can be combined, because before they were hired by the company, no one would like to break the jobs of others, and it doesn't matter. But if you are a boss, in order to earn more money, it's another way of doing things. Besides, this kind of management mode allows executives to have a good platform and exercise their abilities. Secondly, executives will try their best to do things because they no longer feel that they are only senior workers. That is doing things for themselves, that is their own business. For enterprises, it not only reduces the cost, standardizes management, stabilizes the team, but also reduces the energy that many enterprises spend mainly in production management.

　 Expert: win-win management mode

For the practice of foreign trade shoe enterprises, management expert Zhang Ximin said that a kind of management mode was born in a market, so long as the two are fair negotiations, that is the executable management mode.

"This kind of management mode for foreign trade factories is rare, but it is not without reference." Zhang Ximin said, this is like a foreign trade company is bigger to open their own factories, foreign trade factories can also independently set out their own foreign trade company.

"As long as the financial relationship between the two is clear, the two parties are the result of fair negotiations, and any management mode has its value." Zhang Ximin said that the separation of production and marketing by brand enterprises is to standardize production and promote production with the market. Then, foreign trade enterprises can also use orders to standardize processing plants. The two are not substantially different in nature, or even simpler.

Hua Chunxue, a teacher in charge of the project in Calais, used the detailed data to demonstrate the feasibility of this approach. {page_break}

"Although it is a financial independent accounting, profits and losses are conceited, but in fact, the salaries of executives are still corporate, not real contracts. Executives do not need to pay costs, factories, equipment, workers are enterprises, this is a ready platform, as long as the original management can do better, reduce production costs, eliminate waste, you can get extra income. Hua Chunxue explained to reporters that, although financial independence accounting, but in fact there are inextricably linked, the purpose of business owners only want to regulate management, rather than other, so it will give the factory a certain profit margin.

For example, a pair of shoes, headquarters orders are 30 yuan, and the cost is 26 yuan, then headquarters will give their division of labor at least 27 yuan price order, let the factory have a certain profit margin. Hua Chunxue said that because both sides have profit sharing, it also ensures the feasibility of this model.

"Suppose that a factory can save 200 thousand of its material cost per year, of which 80 thousand will be the extra income of the factory management cadre. The vice president of production can get at least tens of thousands of bonuses, a middle-level cadre can be divided into more than 10000, and even the grass-roots cadres also have seven thousand or eight thousand. For cadres, this is actually a lot of income. Besides, a factory is not only an assembly line. Plus a year's profit sharing, then a production vice president will get at least about one hundred thousand extra income a year, which is more real than job hopping. Hua Chunxue finally said.